How to treat the accompaniment of radio and the characteristics of mobile phone media

Communication characteristics of traditional broadcast media under the new media communication pattern

Different from the previous era of recording and broadcasting of radio programs with single information dissemination, it is also different from the era of live broadcast of radio programs, including the emergence of the Internet, which gradually spread all over the media interface platform. Today, as radio accompaniment becomes more and more important, fragmented listening, cross-regional listening and personalized customization have become a new field of deep expansion of broadcast media. Ten years ago, after effectively grafting and using the personalized output and expression channels of the first generation of mobile communication tools to the audience, the radio station built a short message interactive participation platform, which realized the primary shock of connecting with the personalized information of the audience. Nowadays, the coverage and upgrading of Internet applications in the field of mobile communication, as well as the influence and intervention of the concept of "internet plus" in the new space-time range of all media, make the short message platform function of radio stations gradually drift away or even almost die out. At the same time, Internet instant products such as Weibo, WeChat and App client quickly and firmly occupy the tide, and constantly aggregate and segment audiences. Therefore, only by paying attention to the research on the content acceptance characteristics of the media, especially the users or audiences in today's mobile Internet era, and being good at using the new media communication mode in terms of ideas, channels and platforms, trying to figure out and firmly grasp, lead and integrate the audience, or accurately speaking, the users' psychology and needs, can we make a good terminal program in terms of broadcasting user experience, and then take the "internet plus" express to enter the social communication role of new media.

In recent years, with the rapid development of information technology, new Internet media have sprung up like mushrooms after rain, and have been widely involved and infiltrated into people's lives. Compared with traditional media such as newspapers, television and radio, new online media is popular and occupies a leading position because of its incomparable advantages. The richness and diversity of communication channels, the diversity and interactivity of communication content, and the rapid opening and extensive enrichment of content have further enhanced their own advantages and charm, which are actually based on their own characteristics.