The novel is not good-looking and has no click-through rate. How to promote it?

Advertising can be roughly divided into two types. One is proactive, where the author takes the initiative to advertise; the other is passive, where the author negotiates with others, or other authors take the initiative to help with advertising. For newcomers who have no foundation at all, they should focus on active advertising.

Active advertising means going around, going to the book review areas of other people’s works, or various related forums, and anywhere you can advertise, to speak, post, and advertise your own books. This is a bit like psoriasis advertising in the real world, overwhelming and annoying, but with little effect. However, for newcomers, this is the simplest means of publicity, and it may even be the only means of publicity. Moreover, although the effect is very poor, it is better than nothing.

When doing proactive advertising, you should first know that this is bad behavior and disgusting behavior. Therefore, you need to be cautious with this type of advertising and know how to stop it in moderation. For example, if you post an advertisement in the comments on other people's works, you only need to post it once. If you leave comments again and again, or even refresh the screen, it will seriously affect the order of the other party's book review area and further anger the author. This is very unethical and unethical. Wise behavior; when advertising on the forum, you should also pay attention to the various forum rules and post advertising posts without violating the forum rules.

Some smart advertisers, when advertising in other people’s book review sections, will first add a compliment, praising the author’s book for being beautiful, and then add their own advertisement, although this kind of praise is completely hypocritical It's a snake oil, but in this case, the other author will generally not be angry, and may even keep the message. Similarly, when these advertisers advertise in forums, they will first compile a post that complies with the forum rules, and then add the advertisement. In this way, the moderator will usually be merciful and not deal with it, and this kind of post can survive. Only by advertising can it play its due role.

When doing active advertising, the investment and return are often disproportionate. Therefore, it is necessary to make reasonable use of every advertisement, increase the advertising return rate as much as possible, and save the time and energy spent on advertising as much as possible. In order to achieve this, we need to work on two aspects.

First, effectively improve the quality of advertising. For example, when posting message-based advertisements, you have to come up with a catchy slogan and embed the title of the book. At this time, a simple and easy-to-remember book title becomes very important. When posting advertisements on forums, you need a short paragraph of wonderful introductory text, which is equivalent to an introduction to the work, but can be more flexible than an introduction.

The second is to carefully select advertising venues. If advertisements are posted everywhere aimlessly, the efficiency is very low, because many works are very low-popular, and few people will read them in total, and even fewer readers will be attracted by the advertisements if they look at the book review section. Yeah, going to places like this to advertise is a waste of time. Therefore, if you want to advertise, you must choose your target reasonably. There are two main types of targets to choose from. The first is popular works with high reputations, and the second is works that are being strongly promoted or blocked. If you have enough time, you can also choose some works that are slightly weaker but still have a strong overall effect, such as the last page recommendation. , Sanjiang Pavilion recommendation and so on. The effect of advertising in such popular works will be much better.

However, no matter what, active advertising is a last resort. No matter how carefully planned, advertising effectiveness will be relatively poor. If you want good results, passive advertising is much stronger.

Passive advertising is advertising actively carried out by other authors. This is completely different from sneaky psoriasis advertising. It is approved by the author. For this work, it is an official act and can be done openly. Some put advertisements at the top of the book review area, and even inserted advertisements into chapters and introductions. In this way, the effect of advertising is completely different from that of active advertising.

However, although passive advertising is more effective, efficiency issues must still be considered. If it is a work that is too popular, then no matter how you advertise, the effect will be very poor, and it is not worth it. Advertising, and generally speaking, passive advertising is mutual. Asking others to advertise also means that you are obliged to help others advertise. As I said above, if there are too many advertisements, it will affect the mood of your readers. In fact, exchanging advertisements is a disadvantage. At the same time, if the quality of advertising works is generally low, it will also make readers lower their perception of the book. After all, the idea that birds of a feather flock together has long been deeply rooted in the hearts of the people.

In passive advertising, one method is definitely advantageous, and that is to let big-name authors help with advertising. This depends on the author's own communication skills. I will briefly mention the relevant skills below.

Generally speaking, advertising is an auxiliary means in various publicity and plays a secondary role. However, correspondingly, it can often play a key role, especially in the works. During the new book period, advertising plays the greatest role. If you want to promote advertising, it is mainly during this period.

Compared with advertisements, the effectiveness of Qidian’s various official recommendations is extremely good, especially Sanjiangge’s recommendations and strong recommendations, which are the best weapons for newcomers to get ahead. As for how to apply for these two recommendations, I will explain below.

The main thing I want to say here is that recommendation is actually a kind of publicity for the interaction between Qidian and the author. This is the common interest of both parties, rather than a unilateral responsibility or obligation. Most new authors passively wait for editors to arrange various recommendations, and then passively arrange their own time. Some authors even wait for recommendations and do not know what recommendations they have been on. In this way, it is easy to cause publicity cooperation. Poor, wasting valuable referral opportunities.

In fact, the author himself knows best about his own writing situation. Whether it is better to push it early or wait until the word count is larger, the author himself is the best to speak. Right, and for this kind of issue, the author can take the initiative to communicate with the editor, and choose the most beneficial time for him within the scope of the recommendation. Otherwise, if you wait for the editor's arrangement, you may be writing at the low point of the plot, or the author may be busy at work and unable to update normally in the short term. This will result in a waste of recommendation opportunities.

In addition, there are some recommendations, which would be much better if the author took the initiative to cooperate. For example, the advertising words on the homepage are recommended. This recommendation position is not very eye-catching, but the effect is very good, especially when the advertising words are set up to be exciting and seductive, the effect is amazing, even as good as those cover recommendations.

Therefore, the importance of advertising words is self-evident. Nowadays, most of the advertising slogans are thought up by the editors themselves. In fact, the author himself knows the work best, and they will have more time to design the advertising slogan. If the author can take the initiative to cooperate and come up with the idea, If the advertising words are given to the editor in advance for backup, this will not only save the editor trouble, but also make the recommendation effect better.

Similarly, there is also an introduction to the work. The introduction here refers to the text introduction used when recommending the cover. They are slightly different from the introduction that needs to be filled in when uploading the work. The main difference is the number of words. The number of words required for cover recommendation in different places is different. , which requires providing several different versions of the introduction. Similarly, this work is currently mainly done by editors, but if the author can cooperate and proactively provide several introductions, then the effect will undoubtedly be better when it comes to recommendations.

In addition, keeping a certain amount of saved manuscripts is also a guarantee for increasing the effect of strong recommendations, because this can ensure updates during the recommendation period. If there are saved manuscripts, it doesn’t even matter if something happens temporarily during the recommendation period, as long as you prepare it in advance Hello, the editor will help solve this special situation. You can let them update it for a few days.

The above mentioned are normal publicity models within Qidian, but outside Qidian, there are some extraordinary models. Of course, most of them are unrealistic.

For example, you can promote through QQ. The simplest thing is to add more QQ groups, and then advertise in each group after each update. And if you have some technical content, you can use QQ group messaging software to bomb random users. This kind of software can send messages to non-friends, that is, it can force the other party to receive advertisements. Of course, this behavior is unethical and not recommended.

Or, if the author only wants to become famous and does not care about money, or is confident enough to make money back after becoming famous, then he can spend money on various traditional media advertisements, such as roadside billboards and subway advertisements. TV commercials, promotional links on portals, etc. The simplest thing is to spend some money to vote on your mobile phone. If you are on the list, you will also have the opportunity to be recommended as a cover on the homepage.

In addition, there are some incredible methods.

For example, if the author can contact a certain has-been star, he can ask him to cooperate and write a novel together. Of course, the author will write the novel, and the star will only provide some information. The work can choose a rebirth theme, and the protagonist is the star. In this way, by ensuring a certain quality and appeal of the work, and leveraging the popularity of the star to promote it, the possibility of becoming popular is extremely high. If the star refuses, there is no loss. But once he agrees because his current income is not good, or because it is fun, the benefits are obvious. Even if the star takes a large share of the novel, in terms of the author's long-term development , is still very beneficial.

Of course, this idea is not very realistic, so I won’t go into details here.

How to make friends with big-name authors

In the advertising article above, I mentioned one point, that is, when exchanging advertisements, it is more beneficial to exchange with those popular works. However, behind popular works are popular authors, and big names are often perceived as being condescending, putting on airs, and showing off their tempers. In this case, is it possible to get advertising from them?

I think this is somewhat difficult, but not entirely impossible. In fact, most of Qidian's authors are very kind. Even those platinum authors don't put on any airs and are polite to others. Of course, these authors are often very busy, and most of them rarely spend time chatting. If you don’t know them and just get a Q number, you will rush to add them and beg them to advertise. This is It's very unwise and impolite behavior.

To make friends with those authors, a better way is to wait and see in the author group. Although big-name authors generally rarely appear in the group, they will occasionally come out for a breath of air and relax. If you want to wait for someone It may be difficult to find a confirmed author, but if you just want to find an author with high subscriptions, it is not difficult. After those authors emerge, you can chat with them for a few words in the group and become familiar with them. After a few times, when they have a little impression of you, and then ask for an advertisement, some authors will agree.

In addition, there is a better way to directly contact those authors, and that is to become a fan of their books. Whether you are really obsessed with his book or you are hypocritical, in short, you must read the author's works carefully. In fact, the main purpose of making this suggestion here is not to let newcomers please the old authors, but I think that for newcomers, the works of those popular authors are indeed worth learning, and they should read their works carefully. , beneficial and harmless.

After reading the work, you will have some ideas. Whether you think it is the most beautiful part, whether you like a character in the book, or you think there are some shortcomings in the book, you can criticize the author. Of course, when making criticisms, remember to be tactful. These opinions can be privately chatted with the author during chat, or you can leave a message to the author. The general principle is that if it is of a complimentary nature, it is better to make it public, such as posting on a forum or speaking in a group. If it is of a critical nature, it is better to make it public. It's best to communicate privately. No matter which kind, the author is very welcome. For them, it is natural to be happy to receive real praise, and the suggestions from loyal readers are also valuable. They really need the help of some readers who can give real opinions. of.

However, I would also like to remind you that birds of a feather flock together and people flock together. Among authors, if there is too big a difference in strength or popularity, it will be difficult to become true friends, and it will be difficult to truly integrate into each other. Small circle. Therefore, for newcomers who have just entered the industry, it is completely feasible to directly approach the biggest authors for advertising, but it is limited to this small favor. If you want to really make friends with them, or even integrate into the circle of high-end authors, You have to rely on your own efforts to develop step by step so that you have enough capital.

Another point is that if you want popular authors to help with advertising, you must first ensure that they are pleasing to the eye. First, as I mentioned in the packaging section above, you must clean up the appearance of the work, such as The introduction to your work should not be too childish. At least, when those authors come and take a look, they feel generally comfortable and don't think it will embarrass them.

Ten How to Treat Readers' Book Reviews Correctly

When you write a book, it is natural for people to read it, and if there are more people reading it, there will naturally be some who like it and some who don't. As a result, various comments followed.

For many authors, dealing with readers’ book reviews is a very contradictory thing. Some comments about snake oil make people feel happy, but in the end they find out that they are snake oil, and they are happy for nothing; some comments are sincere praise, which makes people read It feels comfortable, but it is easy to lose direction; some criticisms are to the point, but make people's blood pressure rise; some comments are really uncomfortable, but deleting them will cause even greater backlash...

Handling readers' book reviews , first of all is the question of whether to see or not to see. I think this mainly depends on the author's psychological endurance. If you are psychologically fragile and will feel sad when you see all kinds of criticism or abuse, or even be unable to write a book or eat, then just don’t read any comments. Every time you log in to the author area, you will be updated. Chapter, just close it, out of sight, out of mind. And if you have a strong psychological endurance, then I think reading book reviews is still very beneficial. Although there are many false flattery and malicious mischief in book reviews, there are also some truly valuable comments. Although the author has the most say in the work, However, readers can often look at problems from different angles and standpoints, and often put forward some pertinent suggestions that the author would not have thought of. It would be very beneficial if readers' comments could be carefully analyzed to discover their own shortcomings and strengths and draw lessons from them. Yes, it is also very beneficial to improving writing skills. It would be a pity not to read the message.

What should you do if you have poor mental endurance but don’t want to miss this opportunity for improvement and don’t want the hard work of loyal readers to go to waste? I think a more feasible way is to find a trustworthy friend to host the book review area, let him handle various book reviews, select the truly constructive opinions among them, sort them out, and then forward them to the author. In this way, the author can avoid being depressed after seeing some excessive comments, and can also get a variety of effective reader feedback. Of course, this friend must be trustworthy.

In fact, I don’t think there is any need to be too angry because of readers’ criticism. Generally speaking, their criticism will be as follows.

First, well-intentioned criticism is the improvement opinions put forward by some book fans for the work. For the author, this kind of criticism is actually priceless. It not only reflects the value of the work, but also makes one read it. Such concern from a book lover is also an important evidence for the author to effectively improve his writing level and improve the quality of this book. Readers who can write this kind of book reviews are lovely, and we have no reason to hate them.

The second is blind criticism. For example, some readers did not read the book carefully and just followed others to make noise. This kind of comment is indeed a bit irritating, but when we think about it again, we don't need it at all, because for these readers, they have not really read the work seriously, so their criticism can only be regarded as fart. Why bother worrying too much? Having such criticism does not mean that the book is not good.

The third is harassment by bored people and malicious troubles by people with ulterior motives. These book reviews are often dominated by unreasonable insults, and are generally vague in content and vulgar in language. It is normal for us to be annoyed about these things, but there is no need to be too angry about it. As long as we think about it, those who come to cause trouble actually increase the clicks and popularity of the work. Then, our psychology will It will be much more balanced. Moreover, if it can attract some people to make trouble, then from another perspective, it also reflects the value of the work, indicating that your work is powerful enough to block someone's financial path, or popular enough to make them jealous. . If you can think like this, then I believe you won't be so angry.

Of course, if you are not angry, you are not angry. These malicious comments still need to be dealt with, because if left unchecked, they may drive public opinion trends and create an unfavorable situation. However, we must be cautious when dealing with this kind of criticism, mainly to distinguish the dissatisfaction expressed by ordinary readers after reading it from the remarks of malicious troublemakers. If it is the former, then the comment can be deleted as it is, but it is best to communicate with the reader, explain your thinking by sending text messages on the site, etc., and thank him for his suggestion; if it is the latter, then you must resolutely suppress it. Not only can the book review be deleted, but he can also be banned if necessary. Even if the circumstances are particularly serious, the evidence can be retained and a complaint can be made directly to the authorities to have them banned.

Finally, I would like to add something.

Authors should have their own opinions and not be easily swayed by other people's opinions. Don't deny their own work because of some readers' comments. After all, no matter who it is, nothing written can be perfect or perfect. Everyone praised it. Therefore, before accepting other people's suggestions and modifying your work, it is best to be cautious and think more about it yourself. Many times, it may not be a good thing to modify after listening to other people's words.

I wish you success in publishing your novel. The most important thing is to advertise in many places, such as QQ, WeChat, Weibo, etc.