How to do well in veterinary drug marketing

Veterinary drug marketing representative is a special profession. He is different from the general marketing position. He can't live in a hotel like an electrical salesman, can't find customers in a busy market like an electrical salesman, and can't enjoy the brand effect brought by the enterprise. Therefore, veterinary drug marketing representatives should not only have the good mentality of ordinary salespeople, but also have stronger self-awareness and self-adjustment ability.

"Iron shoes have a long way to go, and information gifts are shouldered. The sun is shining in summer, and two lines are printed in the snow in winter. Rain or shine, busy all day, miss the pain in my heart. It's normal to be at home all over the world and have no relatives around. Brothers and sisters get together, we are all selling medicines! " I believe that many veterinary drug marketing representatives know that there are such similar songs in mobile phone text messages, and they also deeply understand the hardships, including ups and downs. We must constantly face challenges, failures and setbacks, as well as all kinds of difficulties and hardships. Therefore, as a veterinary drug marketer, if you want to achieve something on this road, you must have a mentality that ordinary people don't have.

First, a confident and optimistic attitude

We don't lose confidence because things are difficult to do, but it is often because we lose confidence that things become difficult to do. Self-confidence is the first step to success! Many of our veterinary drug marketing representatives thought they couldn't do it before they left, because they already had the idea of "bad policies, bad products and bad markets". How do they convince customers of what they all think is impossible? And those outstanding veterinary drug marketing representatives with better performance are just the opposite. They don't complain about this and that. The first thing that comes to mind is "I will do well"! Then they threw themselves into their work with confidence, as Napoleon Hill said, "I succeeded because I was determined to succeed", so they succeeded! In the vast army of veterinary drug marketing, it is not difficult to find that the success of successful people is because when they are in adversity with others, others lose confidence, but they are determined to achieve their goals.

If we can't succeed now, it's because we haven't found a way to succeed. Chen Anzhi often said in training: "I didn't get what I wanted, I am about to get better." An optimistic attitude will make us bravely admit our mistakes, and an optimistic attitude will make us calmly accept temporary failures. Only by admitting the mistakes we made can we avoid making the same mistakes again; Only by accepting temporary failure can we succeed tomorrow!

Second, a proactive attitude.

I remember Mr. Li once said, "The biggest obstacle in life is to wait and see and hesitate." Yes, opportunities always favor those who are prepared. A proactive person often finds more opportunities than others, so his chances of success are higher than others. Mediocre people will only wait for opportunities, while smart people will actively look for opportunities and create them. There is a saying: "There has never been a savior, nor does it rely on the immortal emperor. Creating a new life depends on you. " For our veterinary drug marketing representatives, only by actively looking for customers' needs, finding new selling points of products and finding new target distributors can we have a higher success rate.

Third, learn an enterprising attitude.

Since ancient times, there has been a saying that "life is limited and self-knowledge is infinite" and "it is never too old to learn", which shows that everything can be learned! As a representative of veterinary drug marketing, he will often face such trivial matters, such entertainment, often work hard without a plan, and lack time management and learning management. A successful veterinary drug marketing representative will stand the temptation and loneliness, and will take time out of his busy schedule to learn, summarize and reflect. Only with the attitude of learning and enterprising, will we not be satisfied with the status quo, constantly explore and pursue, and constantly surpass ourselves, so that we will not be eliminated in this fierce talent competition! Just as Mr. Li said at the conference at the beginning of the year, "accumulation does not disturb the world, education is only for vitality", life always needs a foundation, and reserves are wealth!

Fourth, dedication and gratitude.

Whether at work or in life, we should maintain a high degree of professionalism. I have been engaged in the animal insurance industry for five years. I have witnessed many marketing representatives of veterinary drugs with poor performance. They all have one thing in common: fear of losing money! In their minds, they think that no one can take advantage of how much money they spend on things. When they choose regions, they all choose mature regional markets. When they divide tasks, they feel that there are thousands of reasons to ask managers to divide less. Results After several years, these veterinary drug marketing representatives still kept their own small areas, and the sales volume did not increase much. Those veterinary drug marketing representatives who seem to suffer losses will be there in a few years.

Some people became their own leaders, and some people jumped ship to become district managers. Mr. Li said, "Give up first, then get it!" " The reason is simple and profound.

A person who often complains about others can hardly achieve great success, because he always feels that others always owe him in this world, or that his failure is caused by his environment. People without dedication and gratitude will be narrow-minded, self-centered and often unhappy in life. There is such a saying, I hope we can remember: be grateful to the person who hurts you, because he has exercised your wisdom; Be grateful to those who ignore you, because they awaken your self-esteem; Be grateful to the person who abandoned you, because he taught you independence.

V. Persistent attitude

Sun Zhengyi once said: "No enterprise can taste the fruits of success without thorough pursuit and thorough research!" In Japan, article 5 of Dentsu's "Ten Laws" emphasizes that once a job starts, you must never give up easily, and you must have the energy to never give up until you reach your goal. Especially when our veterinary drug marketing representatives visit customers, don't give up easily. You know, customers who can be easily persuaded must not be the best customers, but those who finally reach cooperation through difficult sales negotiations and continuous humanized work are excellent customers.

Anthony? 6? 1 Robin said: "Over the years, I have explored the reasons why many people succeed, and found that perseverance is the most important factor, and its influence on life far exceeds personal talent. Many people fail because they gave up five feet before reaching their goal. " Without saliva and sweat, there will be no tears of success. As a representative of veterinary drug marketing, it is often necessary to "say a thousand words, step on Qian Shan and go through hardships". Without perseverance and mental preparation for hardship, how can we go far on the road of veterinary drug marketing?

Sixth, the mentality of continuous innovation.

A successful person can always adjust and change his habits and thinking to meet more and more difficult challenges! Simply following the shadow of past success without thinking about self-breakthrough still shows what you call good at, and often ends in failure in the current situation. Guo Shina, the former president of IBM, once said, "If you want to win the competition, you must wake up every day and expect change. In fact, you must be willing to accept change. " . Only by coping with the challenge of environmental change with our own changes can we overcome the challenge of our opponents. At present, the animal insurance industry is in the Warring States period, but with the passage of time, the market competition will become more and more standardized and the product competition will become more and more similar. How do you beat your competitors? This requires you to have the ability to innovate, find your opponent's weaknesses, give play to your own advantages, and achieve "no one has me, no one has me" in order to win in the fierce competition!

Confucius said, "Be ambitious in Tao, be virtuous in virtue, be benevolent in benevolence, and travel in art". We marketers should aim high, start from morality, strengthen inner cultivation, and have comprehensive skills.