What should I pay attention to when choosing SMS platform besides price?

When choosing a short message platform, besides the price factor, we should also pay attention to the following points:

Arrival rate:

The arrival rate of SMS platform is an important index to measure its channel quality, platform strength and accuracy.

If the arrival rate of the selected SMS platform reaches above 96%, then this platform is worth considering.

High arrival rate means that more information can be successfully delivered to the target users, thus improving the effect of marketing or notification.

Sending speed:

The immediacy and real-time interactivity of short messages make the sending speed particularly important.

In particular, SMS with verification code has stricter requirements on speed. Once sent late, it may seriously affect the user experience and even lead to the loss of users.

Therefore, it is necessary to ensure that the selected SMS platform can provide stable and fast delivery service.

Experience:

The short message group sending platform needs to be simple and easy to use, so as not to affect the work efficiency of enterprises.

The platform should provide intuitive and easy-to-use operation interface and powerful functional support, such as data statistics, analysis reports, log details, etc. To help enterprises better manage and optimize SMS sending.

Stability of SMS sending:

In some specific time periods (such as double eleven, double twelve, etc. ), the demand for sending text messages may explode.

In this case, the stability of the short message platform and the high carrying capacity of the channel are particularly important.

A stable SMS platform can ensure low delay and high success rate during peak hours.

Service quality and customer support:

Whether the customer service of SMS platform is timely and professional, and whether some problems in the use process are guaranteed to be solved in time.

A good SMS platform should provide high-quality customer service, which can quickly respond and solve the problems encountered by users in the use process.

Channel quality and safety:

Channel quality not only affects the arrival rate and sending speed of short messages, but also affects the security of short messages.

It is necessary to ensure that the selected SMS platform has high-quality channels and strict security measures to ensure the safety and privacy of user data.

Account management function:

Whether the account management function of SMS platform is rich or not and whether it is convenient for customers to manage accounts is also one of the factors to be considered.

A perfect account management system can help enterprises better manage the task of sending short messages, and check the sending records and statistical reports.

To sum up, when choosing a short message platform, besides the price factor, we also need to comprehensively consider the arrival rate, sending speed, experience, stability, service quality and customer support, channel quality and security, account management function, etc. Only by comprehensively considering these factors can we choose the SMS platform that best suits our needs.