The "price war" in the property market behind the "price limit order" in the third and fourth lines may be strictly controlled.

Under the policy tone of "housing and not speculation", macro-control has become one of the necessary means to avoid some market chaos and maintain market stability.

A few days ago, in order to maintain market stability, the Housing and Urban-Rural Development Bureau of Maanshan City, Anhui Province issued the Notice on Doing a Good Job in Commercial Housing Sales Management (hereinafter referred to as the Notice), stipulating that the price reduction of real estate should not exceed 10% of the record price, which triggered a heated discussion in the industry.

Recently, the relevant person in charge of the Housing and Construction Bureau of Maanshan City, Anhui Province responded in an interview with the reporter of "China Business News" that the decline in the sales price of commercial housing should not be lower than the filing price 10%, hoping that the early quotation of housing enterprises can be "realistic" and the filing price should be drawn up according to the actual situation. "You can't raise prices and lower prices at will in the future, so that the market can be more stable and there will be no big fluctuations."

In fact, the reporter learned in the interview that since the beginning of this year, many cities, including Ganzhou, Jiangxi and Enshi, Hubei, have also issued similar normative documents, stipulating the decline in the sales price of commercial housing.

Property market reappears "price limit order"

The reporter inquired about the documents and found that the above Notice was issued at 1 1.4, which mainly proposed three adjustment regulations for the Maanshan property market.

First of all, the image progress standard of commercial housing pre-sale permit project has been lowered. The "Notice" shows that the minimum apartment type for pre-sale of commercial housing is adjusted to two, and the image progress of the pre-sale permit project of commercial housing is half of the total number of floors.

Previously, the pre-sale management notice issued by the city last year pointed out that for the real estate that had acquired land at that time, if the pre-sale was realized within one year from July 1 2065438, the pre-sale was allowed when the project image progress reached half of the total number of floors; From July 20 19/day, in principle, pre-sale is allowed when the project image progress reaches its peak, and real estate development enterprises are encouraged to sell existing houses.

Secondly, the supervision amount of new pre-sale real estate funds is reduced. The notice issued this time adjusted the supervision standard of key supervision funds for newly-built pre-sold uncompleted flats to multi-storey (6 floors and below) 1680 yuan/m2, small high-rise (7 floors to 1 1 floor) 1890 yuan/m2, and high-rise (12 floors and above) 26544. Compared with last year's regulations, 720 yuan/m2, 8 10 yuan/m2 and 900 yuan/m2 were reduced respectively.

Finally, it was this document that caused an uproar in the "price limit order", which made it clear that the decline in the sales price of commercial housing should not be lower than the filing price 10%. The above notice makes it clear that the sales price of commercial housing for newly filed projects shall not be higher than the filing price and shall not be lower than the filing price 10%. For newly filed projects, the sales price (actual transaction price) is lower than the filing price 10%, so it is necessary to re-apply for sales filing.

In this regard, the relevant person in charge of Maanshan Housing and Construction Bureau said that the adjustment of project image progress and fund supervision quota was decided after fully investigating the surrounding markets, and the financial pressure of some enterprises was also taken into account.

The person in charge said that it is stipulated that the decline in the sales price of commercial housing should not be lower than the filing price 10%, which means that the early quotation of real estate enterprises can be "realistic" and the filing price can be drawn up according to the actual situation. "You can't raise prices and lower prices at will in the future, so that the market can be more stable and there will be no big fluctuations."

In fact, this year, Ganzhou, Enshi and other cities have also issued similar normative documents, stipulating the decline in the sales price of commercial housing.

In February this year, Jiangsu Pizhou Real Estate Chamber of Commerce issued the "Circular on the recent sales chaos in Pizhou real estate market", pointing out that the low prices of some local real estate projects disturbed the market, unfair competition, and the sales price was seriously lower than the filing price, which seriously disrupted the order of the real estate market. The Chamber of Commerce requires that all housing enterprises should sell at the price recorded by the government and must not provoke a "price war".

In March, Ganzhou City, Jiangxi Province issued an "urgent notice" saying that all housing enterprises in Ganxian District stopped selling special rooms, and the house prices in this area should not be lower than the previous filing price in February.

In June, a notice issued by Enshi City Real Estate Association in Hubei Province also triggered a heated discussion. The notice lists some local projects whose opening price is lower than the filing price and sales price 10, and requires all developers to guide and correct the above behaviors.

The price bubble was squeezed.

"These phenomena show that the property market in third-and fourth-tier cities has turned from overheating to cold." Yan Yuejin, research director of the think tank center of Yiju Research Institute, said in an interview that the "price limit order" urban housing prices tend to decline, but they are not all natural declines, but are caused by vicious competition in the property market. Enshi is the most typical example. "At this time, it is necessary to control housing prices. For example, related projects are not allowed to cut prices at will to store customers and avoid vicious competition. "

Behind the "price limit order", the downward trend of Maanshan property market is revealed. Relevant data show that although the Maanshan property market has picked up recently, the gap is still obvious compared with last year.

According to the data disclosed by the Housing and Urban-Rural Development Bureau of Maanshan City, in September, there were 2,003 sets of commercial housing transactions in the city, with a transaction area of 226,700 square meters and a transaction amount of 654.38+06 billion yuan, up 9.6%, 6.9% and 654.38+065.438+0.5% respectively from the previous month and down 22.5% and 654.38+05% respectively from the same period last year.

Among them, the transaction volume of commercial housing was 1683 sets, the transaction area was197,300 square meters, and the transaction amount was13.92 million yuan, up 5. 1%, 2.3% and 5.8% respectively from the previous month, and down17.3 respectively from the same period of last year.

"Since the second half of this year, although the Maanshan property market has a downward trend, the purchasing power of some popular projects is still there, but the preferential promotions are more diverse than those in first-and second-tier cities." A local industry insider told reporters that the so-called "price limit order" mainly has a greater impact on developers. "Because the price can't be lowered casually, developers will definitely not dare to prepare high prices at will in the future."

The above-mentioned insiders said that there has always been a large "moisture" in the Maanshan property market, and developers often record higher prices, and then they can't sell them and then reduce their prices. "This new policy is mainly to reduce the occurrence of such situations and try to make local real estate sales more transparent."

In the past few days, the reporter has contacted a number of new housing projects in Maanshan, which also confirms the above-mentioned insiders' statements, and various promotion methods make people shine. For example, Yingjun, Long Sen, located in Hunan East Road, Huashan District, will be given a set of special rooms and parking spaces every day during the "Double 1 1" period; Zhaohui Oriental City, located at the intersection of Cihuhe Road and Zhao Xia Road in Huashan District, launched 20 sets of special housing, with an average discount of about 50,000 yuan per set; In addition to special rooms, Xihua House in Shi Lang, Houlishan Avenue, Yushan District, also offers discounts such as European double tour and emptying shopping carts, which is known as "the highest in the province is 654.38+ 10,000 yuan". ...

"Limiting the price reduction will undoubtedly help to promote the stability of Maanshan property market." Yan Yuejin said that for developers, the New Deal will make them more rational when filing, and reduce the phenomenon of "over-quoting and deliberately lowering prices to attract customers"; For buyers, the New Deal is conducive to the stability of housing prices, and also makes the property market more clear, avoiding falling into the sales trap of "price increase first and then promotion".