After an emergency occurs, the public will be very concerned about the cause, process, and hazards of the incident. At the same time, they will also pay close attention to the investigation process, a

After an emergency occurs, the public will be very concerned about the cause, process, and hazards of the incident. At the same time, they will also pay close attention to the investigation process, aftermath work, and results. Therefore, it is necessary to do a good job in hierarchical dynamic guidance of core issues and secondary issues in public emergencies, and to improve the pertinence and effectiveness of public opinion guidance based on the development of public opinion at each stage and for hot topics that have emerged and may arise. To do this well, our mainstream media must do three things. The first is to face the hot spots head on. If the mainstream media avoids social hot spots, it will be equivalent to giving up control of the public opinion field to online rumors. Therefore, our mainstream media must produce news around social hot spots of emergencies and issues that netizens are concerned about, so that people’s demands can be continuously released, and the media’s own information and opinions can also have social value. Promoting the solution of democratic issues through in-depth investigations and interviews on hot issues is to help the party committee and government establish a good image. Even in normal times, mainstream media must pay close attention to information, events and remarks on the Internet, take the initiative to restore facts, interpret hot topics, and set the record straight. By directly facing hot topics, establishing a good image of the party newspaper as credible and approachable is also a prerequisite for achieving targeted and effective public opinion guidance. The second is the difficulty of anatomy. In fact, problems in government work are often the focus of people's attention. It is difficult to announce the truth in time when emergencies occur. In response to false rumors, the media should conduct timely investigations together with authoritative departments to clarify the facts, thereby curbing the spread of rumors. During the "May 7" drag racing incident in Hangzhou, rumors spread about the family background of the perpetrator. The local party newspaper selected capable reporters and through investigations and interviews, used facts to break the rumors about the perpetrator's prominent net worth. This alleviated the conflict to a certain extent and improved the situation. The public opinion environment for accident handling work has been improved. The third is to show your point of view. After an emergency occurs, in the face of the massive information on the Internet, our party newspapers, as mainstream media, must observe and organize information at a higher level, publish timely comments and clarify opinions, and win the initiative in guiding public opinion. This way of commenting on facts and reasoning is the advantage of party newspapers in responding to and guiding emergencies.