Xiao Wu bought a pair of sneakers online and suddenly received a short message from Taobao customer service, saying that the payment was unsuccessful and needed to be heavy.

You can check my order details in the background of Taobao APP to see if there are any orders to pay. If the sneakers you buy are displayed in the order of payment, just click Pay. Don't trust other short messages, just operate directly in Taobao APP. If the background shows that the payment has been made, it may be a message from a liar. Don't believe it.

Operating environment: apple 12, ios 14 Taobao aap 10.6.20.

Website function

First, initial marketing.

(1) "The countryside surrounds the city". Because the state has strengthened the supervision of short messages, a large number of small and medium-sized websites and personal websites have lost their profit sources and are unsustainable. Taobao put advertisements on these small websites to let consumers know that there is such a C2C e-commerce website.

(2) Taobao and MSN portal alliance. Because people's views on Taobao have changed a lot, Taobao began to form a strategic alliance.

(3) Use the media for marketing. Since Beijing International Radio and Television Week in 2004, Taobao has used the best-selling New Year's film to improve its popularity, and also put props on the Internet for auction.

Second, the quality of the website.

(1) website interface design. Taobao constantly improves and innovates to make the screen of the website more concise.

(2) Customer service center. Once users have any questions they don't understand, they can go to the customer service center to seek solutions. The customer service center includes four sections: Help Center, Taobao Friend Help Bar, Taobao University and Business Security.

(3) Virtual community. The success of Taobao virtual community has promoted the trust of consumers. Virtual community consists of suggestion hall, consultation office, Alipay school, Taobao stories and experiences.

Third, the free advantage.

When Taobao was successfully launched in July 2003, it quickly opened the C2C market in China for three years with a "free" brand, and replaced Yi Bei as the first C2C leader in China in just three years. On June 2005 10 and 19, Alibaba announced that "Taobao will continue to be free for another three years". On June 8, 2008, 10, Taobao announced at the press conference that it would continue to be free.

Fourth, the credit system

1, Taobao's real name authentication. Once Taobao finds that the main content in the user registration information is false, Taobao can terminate the service agreement with the user at any time.

2. Establish an open and transparent credit evaluation system by using network information. The basic principle of Taobao's credit evaluation system is that after the transaction is successful, both parties give each other a credit evaluation.