Corporate Culture Outline of Shaanxi Radio and Television Information Network Co., Ltd.

With the globalization of the world economy, China's entry into WTO and the development of the western region, enterprises will become learning enterprises. Learning is fundamental, that is, adaptation and improvement. In addition, the information industry is advancing by leaps and bounds, and people are following new ideas, new concepts and new dreams. Can you improve your ability to control the market through learning? Innovation is an inexhaustible motive force for a nation to maintain its fighting spirit, and innovation equals development. Like companies, only innovation can keep up with the situation, adapt to the rapidly changing society and not fall behind. "Post", post also, love post is to love one's post, and post is the foothold of undertaking. "Practitioner", career also, is obsessed with their own career. Dedication is the minimum requirement and the highest requirement for a person. People always have to do things when they are alive, and they always have a position when they do things. If they occupy a position, they should be dedicated. Dedication is a kind of moral glory, and it is a kind of care and sublimation for one's own living form. Enterprise spirit is the forerunner of advanced productive forces, and spirit will become strength and wealth. Aigang is a ruler, dedication is a ruler, and the unity of the two is a ruler. Use it to measure others, but first measure yourself. We should make the company a "paradise for hardworking people". As long as all our employees deeply love their positions in the enterprise, in this case, it is difficult for anyone to believe that our work is not done well, and the success of each employee is the success of the enterprise. Customer Satisfaction The government can rest assured that an enterprise, like a person, is objectively judged and recognized by the masses and society and is directly proportional to its vitality. The radio and television network work we are engaged in is closely related to the masses and cannot be separated from their concern and support. Besides, we provide paid services, and they can't get good services. Shake your head and wave at us, which means that we haven't come home from work yet, and there are great problems in our operation, which means that the economic ecological chain of our enterprise has been disconnected, which is a very dangerous and alert signal for the enterprise. Haier has a saying that "users are always right and are our parents". All our work should focus on the needs of users, always pay attention to the satisfaction of users, realize the zero distance between people and the market, have high professional quality, good service attitude and solve problems quickly, which is the foundation of our survival. At the same time, it is responsible for the voice and image transmission of the party and the government, which is a bridge for the government to reflect its will. It is related to stability and the overall situation, and it is also an opportunity for trust and support. Especially at present, with China's accession to the WTO, information is diversified and network security is becoming increasingly complex. We must ensure that we can reassure the Party, government and people and make them fully support our work, so as to ensure a good "ecological environment" for enterprises. The government can rest assured that this is the guarantee for our development.

Through customer satisfaction, the government's reassuring values will establish our image: first, the image of responsibility and contribution in the public; The second is the image of high quality and integrity among users; The third is the image of development and efficiency in shareholder recognition, and the fourth is the image of win-win competition in the industry. Create a healthy and intelligent enterprise

A road of no return, how many brilliant enterprises are washed away by the waves. Doing business is being a man. For enterprises, "health", as its name implies, means being strong and energetic. It is manifested in the positive and energetic faces of employees. The company's management norms are in place, the mechanism is sound and good, efforts are made to improve quality, pay attention to prevention, strengthen education, plug loopholes, and stand the test of wind and rain and various crises. "Smart" means having knowledge, insight, courage, wisdom and understanding. What others thought, we thought, what others didn't consider, we thought in advance, we predicted some difficulties and problems in advance, and we had a solution. At the same time, in the process of enterprise management, we strive to "not lose, lose less, and understand the loss." Around the set goals, one step at a time, do one thing and complete another. At present, our advantages outweigh the disadvantages, and our hopes outweigh the difficulties. Therefore, we must always keep a keen eye, a clear head, make decisive decisions, control the overall situation, keep pace with the times and lead the trend. Therefore, branches at all levels in provinces, cities and counties are required to work creatively around this belief from top to bottom, so that our radio and television network can always maintain a "healthy body" and "intelligence and wisdom" in the market situation.

A person with a sense of crisis must be a person with pursuit; An enterprise with a sense of urgency will certainly be an enterprise that constantly creates brilliance. A center is centered on economic benefits.

Two goals: to ensure the safety and reliability of radio and television transmission and to ensure the rich return of shareholders' investment.

Three pillars: consolidate and develop traditional business, fully promote business expansion, and seize the development of value-added business.

Running a business focuses on short-term profits and long-term interests. Enterprises must have a solid foundation: fixed customers, excellent performance, optimistic expansion prospects and strong capital reserves. Creating more and more economic benefits is the guide of all our actions and the starting point and destination of all our work.

We should focus on improving efficiency and reducing costs, increase the profit rate of net assets, expand economic growth points, increase accumulation and realize leap-forward development by occupying market share. The reliable transmission of radio and television network is the most basic requirement of our work and the cornerstone of other business development. Ensuring the security and stability of the whole network is our current and future work. In view of some unstable factors, radio and television network security was listed as a national information security defense system by the state this year. At the same time, the safe, high-quality and stable operation of the network is our first commitment to customer and user service, which is not only a social responsibility, but also the need of our own development. Shareholders are owners; Operators should be responsible for the long-term development of assets and the interests of owners. Through their own efforts, shareholders should enjoy the integrity after integration and see the hope and excitement of long-term development. The "two guarantees" cover the social and economic benefits of the company. The three major businesses are the embodiment of the company's "concentric diversification" strategy in the market competition and the three pillars of the company's core competitiveness. Traditional business, that is, basic business, refers to the propaganda business and public welfare business that the party, government and people need to convey government decrees, release news, social education, culture and entertainment. Serve the public. Here, bread means that the voice and image of the CPC Central Committee and the State Council can be accurately and timely conveyed to all parts of the country at any time and under any circumstances, ensuring the smooth implementation of government decrees and becoming a household name. At the same time, it also includes the broadcast content that gives full play to the social benefits of radio and television. Because China's radio and television industry is a propaganda unit and a public welfare undertaking, social benefits are paramount. It is necessary to send social education programs and colorful cultural programs that the whole society cares about to the broad masses. Only from this starting line can we talk about development. Under the principle of emphasizing investment recovery, vigorously developing cable TV users is still the "main battlefield" of the company's current operation. Expanding business is an expanding part of public radio and television business, and it is a social service with radio and television characteristics. It serves a certain occupation or group of society, with small service area and strong professionalism. Technically, scrambled transmission is generally used to send these broadcast services to users with specific needs. This kind of business has not only social benefits, but also appropriate economic benefits. Such as broadcasting services-teletext, video conference, data information broadcasting, TV shopping, home theater, high-definition audio on demand, video on demand (VOD, NVOD) and so on. , is our main task to end the transition period and enter the expansion stage. We should vigorously promote and form new economic growth points. Value-added services make full use of the characteristics of large capacity, broadband, two-way and intelligence of radio and television networks, and undertake social information services, which are part of the national information infrastructure, such as computer networks, e-mail, digital communication and multimedia message service. This kind of business is determined according to the various information needs of the society, which serves the social needs and also obtains certain economic benefits. Only in this way can we comprehensively advance our cause.

These three services are indispensable, increasing one by one and advancing strongly, which are the three pillars supporting the all-round development of radio and television networks.