What should word-of-mouth marketing do on the Internet?

Word-of-mouth marketing is to provide consumers with the products and services they need under the condition of investigating the market demand, and at the same time to formulate a certain word-of-mouth promotion plan, so that consumers can automatically spread good comments on the company's products and services, so that people can understand products and establish brands through word-of-mouth, and finally achieve the purpose of selling products and providing services.

How to promote word-of-mouth marketing?

First, search engine: Baidu 360 sogou Shenma

Search engine optimization is still the focus of word-of-mouth optimization. Baidu, sogou and Shenma are the most widely used, and Google and Yahoo should consider promoting them internationally. It is easier for brands to spread word of mouth, and it is easier to optimize word of mouth with SEO. After a month's promotion, the new brand can achieve perfect online reputation.

Second, the mobile client: What is the headline information today?

With the popularity of mobile Internet, people are used to reading information on their mobile phones. Nowadays, headlines and a little information are highly used. Take today's headlines as an example. Word of mouth optimization combined with positive brand communication. In addition to publishing articles, you can also do Q&A promotion in Wukong Q&A, so as to realize the full health of brand search information.

Third, Weibo: Sina Weibo Tencent Weibo Sohu Weibo

Weibo is very popular with users because he is short and pithy, so he doesn't need a long speech to suit the masses. Therefore, Weibo is an important platform for word-of-mouth communication. Word-of-mouth optimization for Weibo is similar, that is, it is best to combine brands to spread positive content to Weibo, so as to achieve and maintain the full and healthy state of search information in Weibo.

Fourth, WeChat: WeChat article WeChat circle of friends

Wechat users cover almost all Internet people. WeChat search is a simple way for WeChat users to find the information they care about, so it is also essential to lay out brand articles in WeChat search. In addition, WeChat search also incorporates some content contained in the webpage.

Verb (abbreviation of verb) Zhihu: Zhihu's article, Zhihu's question and answer.

As far as word-of-mouth marketing is concerned, Zhihu is a very important platform, so just looking at Bian Xiao exists in traditional search, but it is also a platform for word-of-mouth content aggregation. Many high-viscosity users look for answers to various questions on Zhihu, because there are often classic answers from big coffee here.

Sixth, word-of-mouth construction is integrated into SEO effect to maximize.

In fact, online word of mouth optimization does two things. First, through word-of-mouth optimization, it is easier for potential users who care about brands to become real customers. Secondly, use word-of-mouth publicity to optimize industry keywords, so that more users can pay attention to brands. This level of work is actually an extension of SEO work. Word-of-mouth marketing can perfectly integrate SEO, and online word-of-mouth optimization is a natural result.

Advantages of online word-of-mouth marketing;

1, low cost: word of mouth is people's views on enterprises, and it is also a problem that enterprises should pay attention to. Compared with traditional word-of-mouth marketing, online word-of-mouth marketing is more convenient to operate, and the unsatisfactory places can be controlled in time and the cost is lower. Many enterprises have won a good reputation among consumers with their tough services, thus promoting their market share. At the same time, it also saves a lot of advertising expenses for the long-term development of enterprises. Once a company's products or services have a good reputation, people will spread it inadvertently.

2. High authority: authoritative. Audiences usually have a high degree of trust in the content reported by news media, and their responses to online content will also be included in their own reference opinions. Compared with traditional marketing methods, the dissemination of information such as research and survey data for specific groups, or so-called in-store interviews and door-to-door interviews, is much richer and more real. In general, word-of-mouth communication occurs among close or closely related groups such as friends, relatives and friends, colleagues and classmates. Before the process of word-of-mouth communication, they had established a special relationship and friendship. Compared with pure advertising, promotion, public relations and business recommendation, word-of-mouth communication is more authoritative.

3. Targeted accuracy: online word-of-mouth marketing communication is more accurate, and choosing the right media according to the habits of the target audience can be more targeted. Word of mouth marketing is highly targeted. Unlike most companies' advertisements or soft articles, it ignores the individual differences of the recipients. Word-of-mouth communication often depends on one-on-one communication between the public, and there is generally some connection between the disseminator and the disseminator of information. Consumers have their own social circle and life circle, and they know each other to some extent.

4. Wide spread: Online word-of-mouth has no geographical boundaries, with wide influence and long-lasting effect. The reason why online word-of-mouth marketing is regarded as a separate marketing method by enterprises has a great relationship with its own characteristics.

5. Enhance corporate brand: word-of-mouth communication is different from advertising. Word-of-mouth is a symbol of corporate image, while advertising is only the business behavior of enterprises. Word-of-mouth communication shows that people are highly satisfied with a product or service, and exaggerated advertisements may cause consumers' disgust. Having a good reputation will often have a great impact on the long-term development of enterprises and the sales and promotion of their products. When an enterprise wins a good reputation, its popularity and reputation will often be high, so that the enterprise has a good corporate image.

6. clarity of the group: as the saying goes, birds of a feather flock together, and people are divided into groups. Different consumer groups have different topics and concerns, so each consumer group constitutes an invincible small camp, even a target market. They have similar consumption trends and similar brand preferences. As long as one or several of them are affected, in this era of infinite diversity of communication means and channels, information will spread at the speed of geometric series.

7. Decision-making consumer judgment: Word of mouth plays a very important role in the purchase decision-making process. For example, the attitude of people around consumers towards products will directly affect consumers' purchase. Therefore, linking the consumer's purchase decision with word-of-mouth marketing may make you find that the products that seem inconspicuous at ordinary times have greatly improved their functions through word-of-mouth marketing.

8. Enhance brand loyalty: Use word-of-mouth marketing strategy to encourage early users to recommend products to others and persuade others to buy products. With the brand loyalty of consumers, long-term interests will naturally be guaranteed.

9. More grassroots: it is also a kind of soft-text advertisement in essence, but compared with traditional marketing methods, it has distinct affinity and appeal. Generally, it is spread through word of mouth, which is more grassroots and has better effect.

10, combining rigidity with flexibility: competitors often form head-on conflicts. Word-of-mouth marketing can effectively avoid these face-to-face contests.

word of mouth marketing

References:

Web page link