Planning Scheme for May Day Activities of Decoration Company

In order to ensure a high starting point, high quality and high level of activities, it is essential to plan the activities in advance. Activity plan refers to the written plan, detailed rules and steps to implement specific actions. So do you understand the activity plan? The following is the May Day activity planning scheme of the 2022 decoration company that I helped you organize. It is for reference only and I hope it will help you.

Article 1 of the May Day activity planning plan of the decoration company is more than a week away from May Day, and the decoration market in Changsha has been "filled with smoke". In the past weekend, Changsha Decoration Company, represented by Yimi Decoration, Longting Decoration and Tian Jian Decoration, launched a large-scale promotion campaign with its own selling points, and launched the "May Day Defence War" 20xx years in advance. The advance of sales promotion, the increase of frequency and the increase of strength also quietly imply that the competition in Changsha's home improvement market will be more intense on May 1. To this end, the reporter chose a representative company-Changsha one-meter decoration promotion activities for a specific understanding.

Five preferential measures for one meter decoration, with an unprecedented profit of 6 thousand yuan.

A big gift: pay a project deposit of 2022 to 3000 yuan, and make a direct profit 1000 yuan.

Double Gift: The plate was upgraded from Fuxiang E 1 to Jinfuxiang E0, with a value of 2022 yuan.

Triple Gifts: The wall paint was upgraded from China Resources to China Resources Gold Five in One, with a value of 1.500 yuan.

Four gifts: the project cost is over 50,000 yuan, and it will be delivered to the switch socket of the whole house, with Sima Simon brand, and the value is 1 1,000 yuan.

Five Gifts: Give a copy of housekeeping after the project is completed, which is worth 500 yuan.

Ten promises for one meter decoration ensure that you have no worries about decoration.

1. After paying the down payment, the price is guaranteed for the whole year (20xx years), and the price will never increase because of the increase in the price of materials and labor.

2. Free room measurement, free floor plan, free budget, free construction drawing and no additional design fee.

3. The budget is accurate. Under the premise of not changing the construction technology and construction projects, the settlement project payment is guaranteed to float within 5% of the budget price, and there is no need to worry about budget overrun.

4. The project is not subcontracted, the decoration workers are uniformly allocated by the company, and the project is managed by the project manager system. Subcontracting or subcontracting is strictly prohibited to ensure that the project is "in line with the design", "in line with the quality and standards" and "the overall effect is in line with the wishes of customers".

5. Materials are purchased by the company in a centralized way and distributed uniformly, and counterfeit and shoddy materials are strictly prohibited. All materials or commodities purchased by the company meet the national environmental protection standards, and there is no worry about environmental protection hidden dangers.

6. installment payment. Payment for the project will be made in four steps. The payment will be collected according to the schedule, so that the owner can lead the company by the nose and feel free to decorate-there is no fear of "getting on the thief boat by mistake".

7, in strict accordance with the construction plan signed with the owner, to ensure that the construction and design, the overall effect is consistent with the wishes of customers.

8, in strict accordance with the "Hunan Decoration Association Interior Decoration Construction Specification" construction, in accordance with the "Hunan Decoration Association Interior Decoration Acceptance Standard" acceptance. Let the quality meet the standard.

9, water and electricity five-year warranty, the remaining two-year warranty, lifelong maintenance, worry-free after-sales service.

10. Customers who pay the deposit during the activity enjoy the general manager's attention to the project. The general manager pays close attention to the project progress and construction quality directly, and visits the construction site no less than 1 time every week.

Judging from the five preferential activities and ten promises of one-meter decoration, the market competition will be more intense on May 1 this year. Judging the situation in the second half of the year, whether optimistic or pessimistic, most people in the industry believe that there will still be variables in the home market affected by policies.

Decoration company's May Day activity planning scheme Part 2 Promotion theme: one-day tour of home improvement theme.

Promotion type: holding activities

Promotion plan:

1) Advertise in the local newspaper with 1/2 or 1/4.

2) For the promotion of key community business personnel, a number of leaflets can be printed.

3) Arrange telemarketers to call the telephone list of customers or communities consulted in the early stage.

4) Posters inside the company

5) Poster publicity on the construction site (printing dozens of posters)

Promotion and preferential scheme:

1)xx brand floor tile XX brand floor tile group purchase 60% discount.

2)xx brand kitchen xx brand bathroom group purchase 30% off.

3) Buy 3)xx brand furniture at a 30% discount.

4) The decoration group purchase will be reduced from 8.5%, and 5 points will be deducted for every additional 10 households, and the decoration will be reduced to 30% off and zero profit.

5) Come and send 500 yuan house purchase vouchers. On the basis of the biggest discount for group purchase, our home improvement company will let you save 500 yuan.

6) This activity is only registered on site, and no deposit is charged. After registration, customers only need to come to our company to sign the design agreement before the deadline of our activities, and the design agreement will take effect. It is a truly risk-free and perfect home improvement trip.

On-site activities:

1) On May1day, the one-day home improvement tour starts at 9: 00 a.m., visiting floors, floor tiles, cabinets and bathroom materials in the morning, visiting furniture and household items in the afternoon, and visiting three sets of construction sites and three sets of model rooms after 3: 00 p.m.. Finally, we held a lottery at the home improvement company's site, a large model room or a hotel to give gifts.

2) Every stop has exquisite gifts and group purchase preferential activities.

3) Lunch and drinks are provided by our company, and finally every customer is delivered to the door by our company. There is no shopping in the whole process, and customers can get exquisite gifts without spending a penny.

Promotion preparation:

Cooperation negotiation of main material suppliers

Contact the chartered car and catering arrangement for the one-day tour of Jiezhuang.

Prepare the construction site and model house.

Interpretation and planning of residential units

Plan evaluation:

This plan is to gather some owners together to promote customers' all-round understanding of home improvement products in the form of home improvement trips. Through this home improvement trip, the owner can feel the hard work of purchasing and decorating the main materials, resulting in on-site orders and afterwards orders. Only by signing up for this activity and not collecting the deposit can the worries of the owners be greatly resolved.

Activity comments:

1) The shuttle bus leaves at the designated place at 9: 00 a.m., and at the same time, every customer is given a complete guide (that is, the details of a one-day home improvement tour and preferential instructions).

2) Set up 1 home improvement tour guide for every 5 customers (which can be held by designers).

3) Each stop is equal to a small meeting place, and the merchants participating in the home improvement tour are required to do a good job in poster promotion and service personnel arrangement.

4) Each stop lasts for 40 minutes, and you can eat in the designated restaurant at noon (fast food is enough).

5) Decorate the construction site and the model room, clean up the site hygiene, put up posters, and provide extra shoes and gloves for each customer who visits the model room. It is best to concentrate the model rooms in the same community, or visit them in separate cars to avoid the crowding of the model rooms caused by too many customers at a time.

6) The last stop is to register first (referring to group purchase registration), and then send group purchase coupons and gifts.

7) The gifts presented at the site should be series, including handbags, brochures and gift bags, with the gift value of 10- 15 yuan.

Activity analysis:

The total investment of this activity is about 3000-8000 yuan except advertising. The main expenses include chartered car, fast food, gifts and venue fees (referring to the last stop of hotel activities). If you can organize 50 households to visit, the cost will be about 5000 yuan. Plus the advertising (version 1/4 is the first issue, and the cost is 6000 yuan) and the brochure fee, the total investment is about 12025- 15000 yuan. If more than 20 group purchases can be promoted, even if this activity is a complete success!

Decoration company's May Day activity planning scheme 3 1. "May Day" three-day promotional activities:

1. Theme: Warmly celebrate the first anniversary of Luoyang family; The flagship store of Zhenghe Road in Luoyang was grandly opened; During the "May Day" Golden Week, you and I will join hands with the whole city to celebrate 1 anniversary.

2. Discount: 8.3% off the project cost (comprehensive management fee is not discounted). Enjoy the surprise price of home improvement group purchase every day during the activity.

3. Gifts: during the activity, an intention contract will be sent and practical household gifts (tea sets, bowls, pots and pillows) will be given. Gifts will be given when signing the bill during the activity (see the gift giving regulations for details).

4. Main materials:

During the "May 1" activity, the urban family main materials alliance will be displayed, and major brands will simultaneously introduce preferential measures (see the main materials promotion content for details).

5. On May 2nd, the Peony Hotel Home Improvement Group Meeting (half a day) will win lucky gifts by inviting gifts, on-site lottery (provided by some suppliers of prize-winning materials), signing bills and tying balloons. The engineering manager promised on the spot that you would be free from worries.

6. From April 30th to May 8th, the store fair (all day) has gifts, such as paying a deposit and signing a contract. During the activity, all the signing customers will enjoy the exclusive construction plan tailored for you by the Gold Medal Project Manager, which is more efficient and worry-free.

Second, the specific content of the activity

1, home improvement group purchase meeting on May 2 (half a day)

※ Activity theme:

Appreciating peony decorations will make May Day more enjoyable.

Activity time: ※:

2011all day on may 2nd 14: 00-20: 00

Location: ※:

Meeting rooms on the third and fifteenth floors of Peony Hotel.

Activity content: ※:

1, home improvement group purchase meeting: one-on-one communication with senior designers.

2. Sign balloons at the event site to win lucky gifts.

3. The main material suppliers will show their elegant demeanor and provide the "May Day" discount and promotion of the corresponding brands.

Promotion of activities: ※:

During the 1. activity, all customers who come to any store in the city for consultation with the floor plan can enjoy VIP treatment and get a beautiful gift.

2. There is a lucky draw at the Peony Hotel event site, and all customers at the site have the opportunity to participate in the lucky draw.

3. Customers who sign an intention contract with our company or renovation contract will have the opportunity to tie balloons on the stage and get lucky gifts.

4. All the people who sign the bill will get a gift (see the gift giving regulations for details).

2. Shop Fair from May 3rd to May 8th.

Theme: Shop Fair. ※

Activity time: ※:

All day 20xx from May 3rd to May 8th.

Location: ※:

Zhongzhou Store ※ Activities: A. Store Expo;

Promotional activities: ※:

1) During the activity, all customers who come to the store to consult the floor plan will get a beautiful gift.

2) Customers who sign an intention contract with our company at the event site or renovation contract can enjoy:

1, free house survey and budget;

2. Visit the model room;

3. You can participate in the model house collection activities;

4. Get practical home gifts (tea set, bowl, pot, pillow core).

3) Anyone who signs the bill will give a gift (see the gift giving regulations for details).

Third, three major commitments:

1, "golden diamond" standard project, five links to ensure the decoration quality.

2, level 3 project acceptance, supervision, project manager, project manager.

The fourth promotion theme of the May Day activity planning scheme of the decoration company:

Jia Zhuang Jia ju Zhu Dao group purchase

Promotion type:

Hold activities

Promotion plan:

1) Advertise in the local newspaper with 1/2 or 1/4.

2) Promote business personnel in key communities, and print "Special Issue of Group Purchase Offers for Home Decoration on May 1st".

3) Arrange telemarketers to call the telephone list of customers or communities consulted in the early stage.

4) Posters inside the company

5) Poster publicity on the construction site (printing dozens of posters)

6) All cooperative units carry out cooperative publicity.

Promotion and preferential scheme:

Cooperate with several main material suppliers for on-site group purchase, starting with a minimum discount of 60%, and then drop 5 points for each additional person 10 until the manufacturer vomits blood on the spot!

On-site activities:

1) The main material is showing its own products.

2) Group purchase on-site registration

Promotion preparation:

1) Join the main material home furnishing business and make a group purchase with * * *.

2) Print "May 1 Day Special Issue on Home Decoration Group Purchase", with one page for each manufacturer (it is recommended to open a 50% discount version, that is, a 20% discount version).

Plan evaluation:

This scheme is suitable for small and medium-sized cities, and the effect of doing this activity is particularly good when there is no corresponding group buying activity in the local building materials mall or supermarket.

The fifth promotion theme of the May Day activity planning scheme of the decoration company:

Hold preferential activities for wedding room decoration customers, which can be extended to bedroom theme decoration scheme.

Promotion type:

Hold activities

Promotion plan:

1) Advertise in the local newspaper with 1/2 or 1/4.

2) Cooperate with a large local chain wedding photo studio for publicity.

3) Arrange telemarketers to call the telephone list of customers or communities consulted in the early stage.

4) Posters inside the company

5) Poster publicity on the construction site (printing dozens of posters)

Promotion and preferential scheme:

1) Presentation of the decoration scheme of the wedding room

2) Pay the deposit on site, give a 15% discount on decoration, and send xx fashion wedding photography gift package (value 1480 yuan).

3) 60% off order for fashion home appliances.

4) On-site lucky draw, the happiest couple (limited to 2 couples) at the scene will immediately receive a diamond ring of 3,000 yuan, and the famous wedding host will preside over the wedding activities for free (limited to 2 couples).

On-site activities:

1) Invite a well-known local wedding host to host the event on the spot.

2) Small household appliances gifts for newcomers' cooperative games will be held on site.

3) The "Beautiful Moment" love oath activity (the couple takes a love oath in front of a special background cloth, which is photographed by a photography agency, framed into a huge photo frame and sent to the couple)

Promotion preparation:

1) Cooperate with xx wedding photography agency and wedding planning agency.

2) Presentation of the design scheme of the wedding room and bedroom.

3) Cooperation among home appliance manufacturers

Plan evaluation:

This plan is specifically aimed at the wedding room, which is a good publicity for cultivating the company's advantages. Promote sales with the theme of wedding room.

Decoration company's May Day activity planning scheme Article 6 I. Theme of the activity

Red man rally will save money to the end.

Starscream tiles 5. 1 national linkage great passion

Second, the purpose of the activity

☆ Enhance brand awareness through promotion.

☆ Carry out channel offensive in an all-round way through promotional activities to achieve sales targets.

☆ Promote dealer's retail performance, deal with overstock and unsalable products, and optimize inventory structure.

Third, the venue.

Flagship stores, specialty stores and exclusive areas in China

Including the simultaneous development of distribution networks, the main force is the secondary market.

Fourth, the activity time

April 10 to May 8 (5. 1 weekend after 1)

Long publicity time is conducive to multi-level three-dimensional communication and long word-of-mouth marketing cycle.

Verb (abbreviation of verb) activity content

1, the audience dropped by 70%, saving a price.

Select some tiles, small tiles and polished tiles for sale; All other products will be discounted at 60%. (according to the dealer's inventory and local market)

2, warm package, worry and save money

Kitchen (20 square meters wall hanging)+bathroom (20 square meters wall hanging) =2880 yuan. (For model matching, suggest 3 items, inventory, small color or unsalable goods).

3, dating a red man, you can save it again!

During the activity, all owners of 10 who have a red letter on the day of the activity or before paying the deposit have the opportunity to participate in the lucky draw, and the lucky draw gift is 1% 5% of the total payment.

Decoration Company's May Day Activity Planning Scheme Chapter VII Activity Background

With regard to the promotion activities of Labor Day in 20xx, we should grasp the general trend of traditional holiday atmosphere, create an atmosphere of promotion and profit-making, and improve the terminal sales of private northeast China. Improve the sales volume, market awareness and brand reputation of private offices.

Chapter II Theme of Activities

activity theme

In line with the quality of gold medals, on the occasion of Labor Day, we are grateful to give back to consumers. Buy furniture and then fold! ! ! Special furniture combination is free! !

During the launch of 20xx new product launch, you will be surprised and happy when you buy furniture. Get a big gift and promote the special activities of Labor Day.

Chapter III Activity Time

20xx.5. 1 - 20xx.5. 15

Chapter IV Terminal Activity Content

4. 1 in-store activities

4. 1. 1 labor day colorful ceremony!

Gifts are mainly for promotional activities, and gifts will be stocked in specialty stores. -Issued in the form of lottery tickets.

Umbrella, ashtray. And so on (from offices and companies that exceed the standard)

4. 1.2 New Year's weather, surprise the whole family!

The bargain-hunting shocked the audience to sell (5.8) discount. How much discount can each store get-you can choose a special package combination! ! !

4. 1.3 May Day is a lucky day. Try winning the lottery!

Each specialty store can organize different lottery forms for lottery. The gift is customized.

4.2 Off-store activities

4.2. 1 May1Day Commercial Roadshow

Precautions:

1. Stage atmosphere. (including the pop-up theme of the stage background picture! Rainbow doors set off the festive atmosphere of the New Year, etc. )

2. Pre-preparation (including publicity vehicles; Posting performance posters in conspicuous places in shopping malls; Distribute leaflets, etc. )

3. Field control. (including orderly distribution of gifts ...)

4. Build a game activity point: build a warm family world and a strong corporate culture. stimulate

4.2.2 Rainbow doors, banners, giant ink paintings, etc. It should be customized in advance during the event.

4.2.3 Performance content, game content and lottery content. Communicate in advance.

Chapter V Detailed Rules for Implementation

5. 1 Preparation of promotional materials

5. 1. 1 promotional material type

Pop poster theme version popkt board flag paper cup balloon brochure X display stand

5. 1.2 Distribution standard of publicity materials

(1) The theme version of the POP poster is designed and produced locally by the company according to the actual situation of each store, with 3000-5000 copies.

(2)20 15 Spring Festival calendar will be charged according to the company's cost in 8.5 yuan.

(3) Fifty paper cups.

Decoration company's May Day activity planning scheme 8 I. Activity background

"May 1 Golden Week" has always been an important sales season for businesses, especially household appliances such as refrigerators and air conditioners, which are in great demand in summer and are also hot spots in the property market. In order to seize the opportunity of May Day sales, it is suggested to carry out May Day promotion activities in conjunction with larger and more comprehensive home appliance dealers in the city. Integrate the two major fashion resources of home appliances and real estate, and promote the market awareness and sales of products of both parties with rich product coverage, greater advertising appeal and strong on-site power.

At the same time, compared with print advertisements, activities can enhance the market impression of products, enhance interaction with consumers, and better mobilize consumers' enthusiasm and desire to buy real estate. Joint campaign can not only reduce advertising investment, but also increase public attention to activities, which is a win-win move.

Second, the purpose of the activity

1, communicate with consumers at zero distance, and expand the market influence of their products;

2. Promote the sales of its products with preferential measures;

Third, the object of the activity

1. Permanent residents in the activity area.

2. sightseeing tourists.

3. Their respective target consumer groups.

Fourth, the activity time

April 28th-May 3rd (the time can be adjusted according to the activity effect and weather).

Verb (abbreviation for verb) activity place

The selection criteria are areas with relatively concentrated population and certain purchasing power.

Activity of intransitive verbs

1, song and dance performance

Step 2 ask and answer questions with prizes

Step 3 distribute leaflets

4. Property/product consultation

Seven. Promotion measures

(A) real estate promotion

1 and multi-storey apartment special room, first come first served.

2, multi-storey units during the purchase of non-special rooms, in addition to enjoy the preferential amount of two thousand, three thousand, given a designated air conditioner or refrigerator; But no longer enjoy any discount.

3. Customers who buy stores during the event will be given designated air conditioners or refrigerators in addition to normal discounts; But no longer enjoy any discount.

Respondents who come to the activity site can get a gift umbrella.

5. Old customers who have purchased this project can get a gift from the sales department on May 1st, and the gift is tentatively set as xxx.

(B) home appliance promotion

1. Subscribe home appliances on the same day, and get an extra discount of a certain amount (to be determined).

2. Ask and answer questions with prizes on the spot and get a small gift.

Eight. Activity flow

(One in the morning, one in the afternoon and two in turn every day)

1 and 9: 00 host's opening remarks.

2, 9: 05 program

3.9: 15 introduction of real estate projects/household appliances.

4, 9: 25 program

5, 9: 45 prize-winning question and answer

6. 10: 00 program

7. 10: 15 Distribute leaflets and consult.

Nine, the scene layout

1, 2 exhibition boards with specifications of 2.4x 1.2, and the iron frame can be folded by welding.

2, Yi Labao a 3.

3. Audio: A pair of wireless microphones.

4. Arch 1-2 red carpets (one provided by both parties).

5. There is 1-2 information desk and 6 chairs.

6. Some leaflets and information kits.

7.200 gift umbrellas.

8. Several refrigerators and air conditioners (provided by dealers).

9. The publicity display boards of household appliances are made and arranged by the dealers.

10, 4 tents (provided by the dealer).

Advertisement

1. Active SMS: 50,000.

2, TV streaming media word 1 week

3. Pages of leaflets (produced and distributed separately)

4. Outdoor billboards (perennial effect)