How is the advertisement of grapefruit promoted?

Pure female traffic platform, multi-scene integrated service

Meiyou, the leading comprehensive service platform for women in China, has a variety of apps such as Meiyou and Baby Pomelo, creating a three-dimensional scene mode of "tools+community+information+e-commerce", covering women's menstrual period, pregnancy, pregnancy and hot mom's whole life cycle, which is the best entrance for women's traffic.

Dominate the daughter country, covering 65.438+0.5 billion high-quality users.

Meiyou and Youbao Baby, two major apps, have over/kloc-0.50 billion pure female users and nearly 10 million daily active users. According to third-party data, Meiyou monopolizes nearly 95% of users in the menstrual health industry, with more than 35 million independent devices per month, ranking 1 in the female parent-child industry.

Big data understands women's hearts and redefines precision.

Five technologies, such as deep learning and AI artificial intelligence, intersect, depicting three-dimensional portraits of users and reading women's hearts. In addition to natural attributes, behavioral preferences and other directional conditions, the unique identity attributes directionally lock the deep needs of users and easily lock the target users.

Advertising style:

Information flow advertisement

A variety of styles and contents are native, and with the appearance of users' graphic information browsing, zero interference is integrated into users' reading trajectory.

Inner page advertisement

It is highly integrated with the content of articles and posts, and naturally presented in various ways during the process of reading, praising and commenting by users.

Kaiping advertisement

In the first time, it was highlighted in the Meiyou Family APP, supporting a variety of static and dynamic display effects.