Operate the job content and required skills

But the operation is not easy to do, because many brain-dead companies have this logic. Through a brain-dead idea, a whipping boy product manager can't survive three episodes, and honest technicians have worked hard for more than half a year to create a broken system that is neither fish nor fowl. Everything is ready, just one NB operation.

The operation was not done well. It was the fault of the operation. If the operation is well done, but users still don't like it, it is the fault of the product. If users like it, but can't use the system, they always flash back and 504, which is the technical fault. In short, the technical operation of the product is wrong, and the only correct one is the boss himself. Um ... no, the boss's fault is that he trusts his people too much.

What about the concept of operation? How did it rise on the Internet? I don't know. Many traditional internet companies often don't know these concepts when they change careers. I have seen several companies, and I think it is enough to make a website and find a CTO. CTO is in charge of products, technology and operation-no, you are too naive, they will think that product operation is all done by technology.

However, they still know how to ensure the normal operation of the company. So there are still some vague concepts about operation, but, Ma Dan, even I have only some vague understanding of operation. How deep can they understand? Simply put, the product decides what to do, the technology makes it, the market launches it, and the operation uses it.

Hmm. I was going to write something about the market, but when I think about it later, I really can't tell the difference between the market and the operation. What activities, planning, execution, channels, brands, content, data analysis. Not as clear as technology.

So I mixed the market with the operation. For you newcomers, you basically do whatever the boss tells you to do. But in any case, the operation is very, very promising. In the previous introduction, I think you have all seen that there are many occupations that are not suitable for CTO, and the back end is the best candidate for CTO. However, most of us have to stop there. Many times, if we rush to the CEO, you will find that products rank first, operations rank second and third. . I won't.

Moreover, in many cases, products and operations are inseparable and often linked together. Of course, product and technology are inseparable. Technology is oriented to product, product and operation communication, and operation collects user feedback, which is handed over to product design and then to technology development. Hmm.

Work content of 1

I gave a brief introduction to our family before, and the operation can be divided into several major aspects.

1. Promotion and operation: This includes various forums, Zhihu, Post Bar, self-media, large size, Weibo, SEO, diversion and so on. To put it simply, it is to expand the popularity of your WEBsite or web in various ways, or it may be to plan an activity, attend a graduation ceremony in the Great Hall of the People, or find a beautiful star to put on a show, or find a lot.

2. Content operation: If it is promoted, there must be something to push. A lot of what I just said depends on the content. It used to be soft, but now there are many ways. What a western show, Xiu Mi H5 production, but most of them are mainly H5, most of them are spread on the Internet, forming a hot spot, relying on word-of-mouth effect. Generally speaking, the best time for communication is within three to five days. After three or five days, the heat will plummet.

This is why content teams need to continuously produce content. There is nothing in the world that can't be eaten. This article is the same. In the first week, 1000 people crowded in instantly. Now it is stable at about 4~5 people a day.

3. System operation: System operation includes more than giving a background. Open an account, retrieve the password, and check whether the user data is abnormal. Sometimes it also includes the core settings of your system. For example, do you want VIP, what privileges VIP should have, how long it is appropriate, and how many partners you can talk about, which should be several levels. These are close to the product to do, but these are adjusted according to the continuous feedback of user performance. Nothing else. There are several QQ groups in Daxiu Town Hospital now. How to design and manage these QQ groups is also an operation.

4. Data analysis: This is actually the most technical one in the operation, and it is also the reason why the operation post is more grounded than the product. Operators are closest to users and know their behaviors best. In the era of big data, the analysis of user behavior is really not important at all-although to some extent, you can do it without analysis at all, and no one uses it anyway.

Data analysis includes user retention rate, daily activity, monthly activity, recall rate, conversion rate, bounce rate, PV, UV, gender, occupation, region, age, browsing time, page hotspots, browsing paths, peaks and valleys, etc. These data operators should be clear-headed, integrate these mathematics together, combine their own understanding of the business, and then make follow-up plans to see if it is necessary to improve the recall rate or conversion rate, and look at the main user attributes of the system, so as to find more users.

Hmm. Very interesting.

So in operation, sometimes you need to apply for a Baidu certification and submit various materials. Sometimes you need to find some partners to discuss changing advertising space. Sometimes you need to talk about several cooperative businesses and sign several strategic agreements. Sometimes you need to plan an activity and talk to the participants one by one. Sometimes you need to brush your face and ask friends to help you stand on the platform. Sometimes you need to sit down. Write an erotic and humorous article, and more often, collect users' feedback to help them answer why your website can't be registered, SMS verification code can't be received, add a V in the background, change an advertisement, and the most important thing is to publish a report every week or month to report the current user situation to everyone and make decisions for the leaders-although I always think this is nonsense, no matter how good the data is, I can't really understand the industry. Data can only be supplemented by support. The value of second-hand information is not without, but it is easy to lead people astray. As I just saw today, Facebook has not been revised for several years because of a small decline in user activity-it really hurts. The ultimate value of FaceBook should not only be on the page, it will have an impact, but it should definitely not be a key factor in a decision.

However, the most important thing is not to ask users, but to observe users. I quite agree with that.

2 Need skills:

Industry knowledge all kinds of industry knowledge, we must understand the industry, such as promotion, channels, activities, SEO and so on.

All kinds of contacts brush their faces, join in the fun and change resources. If the writing is too bad, find a young lady to be humorous, otherwise no one will read the data analysis, write various PPT, and then make decisions.

There is also a good relationship with products and technology. In fact, the status of operation is naturally higher than that of products and technologies, and because of this, products and technologies are often scolded, hahahahahahaha. Especially when parts need to be transferred from the operation side to the product.

If we bypass the product and use the so-called operation driver to do development directly, it will be even worse.

3 development prospects

Absolutely good. No matter how advanced the technology is, no matter how the product style changes, the core concept of operation will not change, and the accumulated contacts will not change. Operation can be 100 years.

0 years ~ 1 year: 6K~ 10K

1 ~3 years: 8K~20K3 years ~: 20k ~ (There are many operations with an annual salary of one million. )

Growth path:

Operations Specialist-Department Manager-Director of Operations -》CEO

4. Entry threshold

This is a threshold, which is a bit unreasonable. After all, you must have a high emotional intelligence, and the rest can only be said to be better.

Well, even if your emotional intelligence is low, you can still be an editor. You just make changes to the background system every day.

5. Which industries are suitable for operation?

IT industry: Both can be used. Even if you are a product, operation and maintenance or QA.

Other fields: anything, as long as you have a little foundation.

6. Occupational restrictions

Let me think, operators are often limited by resources and often get lost in data. Many operators can't actually do such a high position. For them, it is useless to accumulate their own industry and contacts, because only you are valuable can you exchange with others. So sometimes it is a human tragedy to go back to making products and technologies and lack professional skills.

This is probably also a professional restriction for operating this position. Without dry goods, it is easy to lose confidence in my heart.

7. Where to study and how to grow up.

Are there any companies or organizations operating? I really don't know. There is also a project called Caochuan Cloud in Xiuzhen Institute, which helps traditional companies and startups to do technology incubation services and can provide products and technical support, but the operation part is afraid to touch it, hmm. Therefore, the fastest-growing business model is to start from a post and help others.