What does Taobao active marketing mean?

Active marketing refers to sending new activities and promotional information to old customers, thus triggering a second purchase. This is unilateral. The maintenance of old customers needs certain tools (Wangwang, telephone, SMS, group, email, etc.). ). Basically, it is maintained from transaction care, emotional care and other care.

1. What does active marketing of Taobao mean?

Active marketing refers to sending new activities and promotional information to old customers, thus triggering a second purchase. This is unilateral.

The maintenance of old customers needs certain tools (Wangwang, telephone, SMS, group, email, etc.). ). Basically, it is maintained from transaction care, emotional care and other care.

Interactive marketing: Interactive marketing is a two-way interaction. You can post information through Weibo, WeChat, shops, SMS and other tools.

Second, what are the importance of passive marketing?

Passive marketing means that the seller sets taobao guest commission in the marketing background, leaving it alone and letting taobao guest grab data for promotion.

The other is that the seller actively contacts a certain level of Taobao promotion. These amoy customers have certain fans and promotion resources, but these amoy customers usually need very high commissions, which can be described as fishing in troubled waters.

They will charge a high commission, usually not less than 30%. If the profit of your product is not high enough, you will lose a lot.

However, in the current cruel Taobao competition, the cost of each traffic is very high, especially for new stores and products.

For consumers, if consumers themselves are not amoy customers, consumers will not enjoy this considerable commission difference.