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The latest news of 2022 Tianjin home furnishing building materials Huimin consumption season Tianjin home furnishing building materials market
The latest news:
In order to speed up the implementation of the Action Plan for Promoting the High-quality Development of Home Furnishing Industry by the Ministry of Industry and Information Technology, the Ministry of Commerce, the Ministry of Housing and Urban-Rural Development and the General Administration of Market Supervision, effectively coordinate the prevention and control of epidemic situation and economic and social development, and continuously promote the recovery of the consumer market, the Municipal Bureau of Commerce, the Municipal Bureau of Industry and Information Technology and the Municipal Housing Construction Committee organized the Municipal Home Furnishing Building Materials Association to jointly hold a press conference for the 2022 Tianjin Home Furnishing Building Materials Consumption Season.
The 2022 Tianjin Household Building Materials Consumption Season was co-sponsored by the Municipal Bureau of Commerce, the Municipal Bureau of Industry and Information Technology and the Municipal Housing Construction Committee, and was undertaken by the Municipal Home Decoration Materials Association and China UnionPay Tianjin Branch. On the premise of epidemic prevention and control, with the theme of "buying home building materials and enjoying quality life", we will organize leading enterprises and major brands such as Red Star Macalline, Easyhome and Yuexing Home.
Activity theme: "Buy home building materials and enjoy quality life"
Activity time: June 2022 to June 2023.
Activity content:
1. In this consumption season, brands and shopping malls jointly issued 20 million yuan home building materials vouchers on the UnionPay China UnionPay Express platform, which is expected to drive consumption by more than 500 million yuan. At the same time, major building materials stores will seize the favorable opportunities of "Double 1 1" and "Double 12" and the peak season at the end of the year and the beginning of the year to carry out a series of activities such as coupon return, full reduction, gift purchase and subsidy, and strengthen online and offline linkage to meet consumers' personalized and diversified shopping needs.
2. During the activity, a number of new stores and products were released. Before the end of the year, more than 50 brand-new stores such as Haier, Boss, Skyworth and Siemens will open, creating an immersive consumption scene and adding new consumption experiences. At the same time, major home stores organize brand innovation, combine home with "other economy", "children economy", national tide culture and trend culture, and promote integrated system solutions such as scene customization, smart home customization and whole house customization to meet diversified and personalized consumption upgrading needs.
3. The activity will also guide the commercial circulation enterprises of home building materials to extend to the countryside, carry out green buildings to the countryside, green smart home appliances to the countryside, trade in old appliances and furniture, promote the sinking of channels and markets through new retail and rural e-commerce, and carry out activities such as making profits, exchanging old ones for new ones and abandoning old ones for new ones, improve the marketing network and after-sales service, and further help upgrade rural consumption.
4. The city will accelerate the development of the "kitchen and bathroom revolution" through the activities of Tianjin Household Building Materials Huimin Consumption Season. Actively advocate the concept of green and healthy living and safety and hygiene, promote the renovation and upgrading of old residential areas, organize leading enterprises such as Wrigley, Hengjie, TOTO and Abeni, increase the renovation and renovation services of kitchens and bathrooms, issue exclusive coupons, and launch a number of exclusive toilets and kitchen appliances during the Huimin consumption season, providing rapid repair and replacement services to help people create a clean and tidy family environment and improve the quality of family life.
5.Easyhome also launched a "family insurance" product. When there are quality and service problems in the goods purchased by the consumers in EasyHome, they can claim compensation from EasyHome before the merchants. This move will more effectively guarantee the "advance payment" service and enhance the consumer experience.
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