How to do a good job in SMS mass marketing

1, SMS sending should be targeted: when overseas enterprises adopt mass SMS promotion, the users to be promoted must be targeted. How to do this? First of all, enterprises need to collect all users and then classify them. The type setting depends on how users customize themselves, whether from consumption, preferences or other aspects. At this time, enterprises going out to sea should pay attention to writing different short messages for different types of users, so that the push can be more accurate.

2. Combination of holiday greeting and promotion: When many overseas enterprises send holiday greeting messages, all the contents are words of blessing to users. Although this can narrow the distance between overseas enterprises and users, overseas enterprises also miss a good promotion opportunity. Therefore, when overseas enterprises push holiday greeting messages, they must combine them with promotional messages, so that overseas users can not only feel the concern of enterprises, but also pay attention to activity information when viewing messages, which is effective.

3. Short messages are concise, humorous and interesting: the content of short messages written is also the focus that overseas companies need to pay attention to. If the content of international short messages is too dull, it is difficult for overseas users to click and read. Therefore, when overseas companies write short messages, they must keep the content of short messages concise, which is difficult to arouse people's interest in reading. Secondly, we should keep the humorous style of short messages, so that overseas users will be more willing to click to view short messages.

4. Add labels and honorifics to SMS: When writing SMS, offshore enterprises must add company labels and user honorifics, on the one hand, to promote corporate brands, and on the other hand, to leave a good impression on overseas users.

5. Control the sending frequency of short messages: When overseas enterprises promote by sending short messages in groups, they also need to control the sending frequency of short messages. If the frequency of sending short messages is too high, it will disturb the lives of overseas users, thus causing resentment among overseas users. If the sending frequency is too low, overseas users will not leave a deep impression on overseas enterprises. Therefore, when enterprises go out to sea, they must control the sending frequency when sending short messages in groups. No more, no less, the best effect!