How should new media operations be done?

New media operation:

1. Post on Weibo every day to increase fans and promote activity (comments, forwarding);

2. Post on WeChat official account, Increase fans and promote activity (reading, commenting, forwarding);

3. SMS marketing, EDM marketing

4. Cooperate with other new media, promote each other on the platform, and forward on large accounts< /p>

5. Soft article placement, hot spot marketing, event marketing, etc.

The live broadcasts and short videos that are very popular now can also be counted as new media original content. They are usually edited by oneself, which is difficult to Repeat, if there is a method, it probably cannot be called original, it can only be regarded as "pseudo-original." If you want to do a good job in new media operations, you must start from two aspects: first, content production, and second, event planning.

1. Content production:

To create content, you must first conduct user surveys. Who are your users? What content do they need? What content do they like? Then carry out content positioning. Content can be in the form of articles, pictures, videos, etc. The process of content production is collection, creation, review, editing, presentation, diffusion, etc.

The click-through rate of the content has a great relationship with the title and accompanying pictures, and the forwarding rate has a great relationship with the quality of the content. What kind of content is more attractive? Is it valuable? Makes sense? Causes uproar? Causes panic? Makes people angry?

So, students who want to do a good job in new media operations must focus on the content. Work hard, keep learning-thinking-practicing, and constantly improve yourself.

Someone asked if there is a future for being a new media content editor? I said the future is very bright! Content marketing will account for a large part of corporate marketing in the future, and companies will either make their own content or embrace content producers. Content placement marketing is like the ads placed in current movies. Nowadays, the audience of short videos and short content is much larger than that of movies, so the value of content marketing will continue to be highlighted!

2. Event planning:

When doing activities, you must do it Clearly understand the purpose of the event, what resources are needed to support it, and how much it will cost. Then plan out a specific form of activity based on your best capabilities. An executable, operable, and creative event planning plan can effectively enhance the company's visibility and brand reputation.

The key to a good event is how attractive it is to the target audience. We must pay attention to audience participation and interactivity. This is the basis for the success of new media activities.

In addition, event promotion not only requires careful planning in the early stage, but also whether it can be executed to the maximum extent is very critical. Before the event, the entire event plan should be reviewed repeatedly to see if it can be implemented.

Students who have no activity experience, or students with little experience, can pay more attention to the dynamics of competitors and peers to see how they are doing. The more you learn, the more you will make progress! You must first understand what new media operations are. Baidu Encyclopedia says this: New media operations are a series of operational means for product publicity, promotion, and product marketing through modern Internet means and by using emerging media platform tools such as WeChat, Weibo, and Tieba. By planning high-quality, highly disseminable content and online activities related to the brand, we can push messages to customers extensively or accurately to increase participation and visibility, thereby making full use of the fan economy and achieving corresponding marketing purposes.

If new media is broken down, there will be more, such as: WeChat operation, Weibo operation, community operation, etc. If you want to work in this industry, the first thing you should consider is salary.

Now open BOSS direct recruitment or hook up, search for new media operation positions, the basic salary is 5-10K.

In addition to money, it is the growth and development of work.

Nowadays, almost every company has its own WeChat official account, and more and more companies have established new media departments. Does this mean that the new media industry has broad prospects?

More new media jobs = good development prospects? I don't think so.

Many people in the new media industry don’t actually understand it. When I was recruiting new media operators a while ago. 80% of them are front-end siege lions. They think they can write code and write some articles. I just want to do this. Some people don’t know anything, but they tell me that I’m just here to learn. And the salary asked me to ask for 8K. I asked him at that time, do you still have to pay tuition for school? Some of my relatives and friends asked me to recommend their children to join the company.

He said to me: Why don’t you just write articles? Can’t anyone do it? I:? Stop making trouble, okay?

The new media industry actually has the same pyramid structure as other industries. There are the most people at the bottom, and there are too few people who can reach the top.

You have only seen that the blurry headline ads can sell for millions, but you have not seen that the salary of more operating personnel has just reached the passing line.

In fact, many operators, especially those in second- and third-tier cities or traditional industries, are very miserable. Your boss may not understand new media operations at all, but you still have to pitch in. For example, they ask you to publish five original articles in one day, and then ask her to choose one tweet (don’t ask me how I know!) or tell you that I will give you a budget of 200 yuan and increase my followers by 10,000 yuan, and so on. Moreover, many times there is only one operation staff under the leader, and no one is there to take care of it, so one person manages many accounts. It’s just copying and pasting every day, with no growth at all. Such operators account for the majority in the entire new media operation. Such work experience may only mean knowing these platforms and basic rules.

In fact, in my opinion, in addition to some basic skills, real new media operators must have continuous high-quality content output, reasonable investment, interesting and highly interactive activities, and high-quality Fan service. These things sound simple, but are really difficult to actually do. The increase in fans of a public account will stump countless people.

If you want to get into the new media pit, you have to first see if you like these jobs. There is also the choice of industry. Choose an industry you like and do the new media operation you like. It's a very happy thing.