How to make money on Taobao 618

1. Marketing SMS: Marketing SMS is a relatively common promotion method. Its function is to inform store customers that our store has ongoing promotions, promote user purchases, and increase transaction volume. 2. Content channel promotion: If we want to let more people know about our store’s 618 activities, the promotion of content channels cannot be missed. 3. Taobao paid traffic promotion: Pay attention to the CPC/CPM mode delivery and the skillful application of DMP precise crowd segmentation.

1. How to make money on Taobao 618?

1. Marketing SMS

As a commonly used promotion method, marketing SMS is used to inform store customers Our store has ongoing promotions to promote user purchases and increase transaction volume.

For different customers in different scenarios, the content of the text messages we want to send is also different.

2. Content channel promotion

If you want to let more people know about our store’s 618 activities, the promotion of content channels is also not to be missed.

(1) Weitao: With the increasing importance of Weitao as a traffic portal, Weitao promotions are also a promotion method that sellers and friends cannot miss.

In addition to your own store customers, you will also attract a large number of Weitao fans. By doing activities on Weitao, you can not only better maintain fans and increase fan stickiness, but also use activities to gain benefits for the store. Increase store conversions.

(2) Live broadcast promotion: The live broadcast channel is now also welcomed by many sellers, because this channel is the most direct and closest way to interact with fans, and has a rapid traffic explosion and a high degree of conversion.

3. Taobao paid traffic promotion

(1) Through train plan preparation:

The products of stores participating in the 618 event are basically the current hot products. For example, if there are summer models in the clothing category, then we need to make a high-weighted plan for summer models in through-train promotion.

Secondly, the traffic diversion plan or promotion plan needs to reasonably arrange the amount and intensity of investment according to the process of water storage period, pre-sale period, warm-up period, outbreak period, and return period. It is best to make a table to plan.

(2) Diamond exhibition plan preparation: test daily data on stores, crowds, and channels, and the rules of excellent click-through rate materials, and also pay attention to CPC/CPM mode delivery and DMP accurate crowd segmentation proficiency application.

2. What are the ways to play Taobao 618?

1. The first is the super red envelope method

The same user can only get up to 3 618 Tmall super red envelopes. . The same user refers to information related to Taobao account, Alipay account, consignee's name, detailed address, contact information and user identity.

If any one or several of them are identical, similar, formed into batches of information through specific tags, or otherwise unreal and valid, they will all be deemed to be the same user, and the same user will be treated as the same user in the activity rules. deal with).

2. Don’t miss the Taobao 618 pre-sale

Many people have the impression that the 618 event must start on the same day. In fact, the 618 pre-sale started long ago Well, a wave has even started on June 1st.

Although the 0-point discount on June 18th is very strong, the 618 pre-sale event is also not to be missed.

This 618 warm-up event runs from May 28th to June 17th. There are also many products in the 618 warm-up event that are cheaper than the official event, so you can still buy them during this period. Go shopping for something.

Moreover, the quantity of many promotional products is limited. Many of the products you want to buy should be purchased while they are still available, because the quantity is limited. If you do not place an order during the pre-heating promotion period, the product may be out of stock when purchased on 618.

3. Discounts on purchases of over 300 yuan.

Taobao 618 event has many discounts on purchases of 300 yuan or more. In addition to the platform’s cross-store discount of 30 yuan on purchases of 300 yuan or more, many stores participating in the event will also have discounts on purchases of 300 yuan or more. minus.

So everyone should pay attention to these full discount thresholds when purchasing goods. You may be able to save dozens of dollars just by a few dollars. Sometimes your order will be split and paid for even more. Discount. These discounts can help you save a lot of money if calculated well.