Valentine's day bank activity planning scheme

In order to ensure the orderly and powerful activities, we need to make an activity plan in advance, which is a written plan for the activities. How should the activity plan be made? The following is the planning scheme of Valentine's Day bank activities (5 selected articles) I collected for you. Welcome to learn from it, I hope it will help you.

Valentine's Day bank activity planning scheme 1 preferential merchant operation has always been the focus of the fiercest competition among banks. Due to the characteristics of preferential merchants, problems such as serious homogenization, blind pursuit of scale, low maintenance efficiency, poor publicity effect and poor cooperation have appeared in all walks of life, and merchants have gradually lost their enthusiasm. For the Postal Savings Bank, this is both an opportunity and a challenge. In order to carry out the in-depth business of merchants more effectively and build the leading brand of our bank card, a dessert-themed catering activity was initially planned in 20xx. By screening out the merchants with good reputation and brand in Helan market, and rewarding cardholders with 50% discount on postal currency cards, the word-of-mouth effect of merchants broke out, thus achieving a good situation of win-win for merchants, cardholders and postal savings banks.

Activity theme:

"True love lasts forever, accompanied by postal services!" Postal savings bank 50% discount season

Activity positioning:

White collar workers, young people.

Activity time:

20xx February 1-20xx February 29th

Participate in object matching:

Postal savings bank customers with gold card or above

Activity content:

From February 20xx 1 day to February 29, 20xx, the dessert shop will be launched every day. Eligible gold card customers of the Postal Savings Bank can get a meal voucher, and they can enjoy a 50% discount on the specified package (the details are subject to the announcement in the store).

Activity publicity

1, newspaper promotion: website homepage and activity column promotion.

2, SMS sending

3. DM single/folding X-frame/Yi Labao and banner publicity in all branches.

4. Electronic display screen: use the electronic display screens of branches and sub-branches to promote activities.

5. Newspaper publicity; Soft-text publicity was conducted in the mainstream media before and during the event.

6. Broadcast publicity.

Merchant channel

1. Make a unified activity logo to remind customers.

2. Arrange X- display stands, posters/stickers/tables/leaflets according to the specific situation of each business.

3. In-store broadcasting in shopping malls, with uninterrupted broadcasting of activities.

4, the establishment of postal savings bank activities channels, publicity activities.

Valentine's day bank activity planning scheme 21. Activity background

February 14 Valentine's Day is coming. It is the painstaking effort of every hotel to create a romantic and warm holiday for consumers.

According to the operating characteristics of our hotel and the consumption habits of regular customers. This year, we customized the Valentine's Day promotion plan and sent the information of the plan to consumers for review by the General Office.

Second, the theme of the event

Tianyuan Hotel Valentine's Day (Heaven-given marriage, love will set Tianyuan)

Third, the activity time

20XX February 14

Fourth, the venue

Main location: Champs Elysé es Western Restaurant (sixth floor of the hotel)

Secondary location: guest room

Verb (abbreviation of verb) activity method

1. Create a warm and charming love palace for consumers through romantic scene layout;

2. Place a "Valentine's Day information card" on which couples can write their love vows.

3. Set up a "pink couple suite" in the guest room, which is cleverly arranged and presented with roses, chocolates and champagne.

Sixth, create an atmosphere.

1, truss is set outside for advertising.

2. The electronic screen and LED screen in the lobby scroll the active content.

3. Put a small display stand on the first floor and the sixth floor respectively.

There is a candlestick and a rose on every table in the dining room on the sixth floor.

The whole restaurant is decorated with white tablecloths, white chairs, wintersweet and sand.

6. Put a bunch of flowers (lily, calla lily) at the bar.

7. Set up an arch in front of the western restaurant.

8. Decorate colored lights and sand with pink balloons at the scene.

9. Taking photos on the spot (Polaroid 20 yuan/Zhang)

10, champagne tower on the dining table.

1 1. Set the table and put a big cake on the table.

Seven, advertising methods

1, leaflet: 1000 copies (rooms, business outlets)

2. SMS release: 1.300 yuan (20,000 messages)

3, internal advertising: (electronic screen, Sanming TV subtitles scrolling frequency, including inkjet)

4. Advertising text:

A, God-given marriage, love lucky chance. (advertising words)

B, Spring blossoms, roses bloom, love comes, and your story begins; Valentine's Day is coming, prepare a precious gift at Tianyuan Hotel, and then gently bring your she (he) to meet on this romantic day. (SMS)

Eight. Activity arrangement

1. Marketing Department: Launch the campaign advertisement before February 10.

2. Other departments shall formulate detailed rules for Valentine's Day activities in combination with the marketing plan before February 10.

3. The dining room should create a Valentine's Day atmosphere before February 13.

4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.

Nine. cost budgeting

1, Rose:

2. Chocolate:

3. Flyer: 1000 x0. 1 yuan = 100 yuan.

4, inkjet: 200 yuan

5.x-frame: 60 yuan

6. SMS: 1300 yuan (20,000 messages)

Planning scheme of Valentine's Day banking activities III. On the eve of Valentine's Day, in order to give back to customers, xx Branch launched a special Valentine's Day activity of personal e-banking with the theme of "a hundred years of xx life".

I. Time

20xx year x month x day -x month x day

Second, the object

Personal online banking and mobile banking customers of xx Branch

Third, the content

(1) Open online banking for free and enjoy the sweet gift.

On March X-X, an individual customer can get a Dove chocolate by holding a valid ID card to the counter of xx outlet and opening personal online banking, mobile banking and telephone banking services in the wealth management version (or VIP version), which will make the couple more "happy" together. The number of gifts is limited until they are delivered.

(2) Easy account transactions, happy to win New Year gifts.

During the activity, individual customers can get prizes by making more than X designated transactions through online banking and mobile banking. Enjoy X prizes, give X pieces of Apple iPad2 and enjoy X prizes, each with X beautiful USB flash drives.

Designated transactions include transfer and remittance, time deposit, online payment, credit card transfer, agency payment, investment and wealth management (including xx wealth management plan, foreign exchange, gold, two-way treasure, funds, national debt, third-party depository, bank transfer, B-share silver bond transfer), settlement and sale of foreign exchange, inter-bank cash management and other transactions.

Four. explain

1. The transaction data of this activity shall be subject to the data of China banking system.

2. After the event, xx will announce the winners in xx Evening News and send a notification message to customers. Please pay attention in time. Please bring your valid ID card to the online banking bank to collect prizes.

3. The two prizes won at the same time in this activity are different, and the prize with higher value shall prevail.

4. All gifts are not convertible into cash, and the final interpretation right of this activity belongs to xx Branch.

Valentine's day bank activity planning scheme 4 I. Overview of activities:

Theme of the event: Join hands to cross the Magpie Bridge and meet xx.

Activity time: tentative date: 20xx year x month xx day.

Target audience: xx bank debit card holders (family or couple)

Scope of activities: business outlets and community outlets of Nanjing Branch.

Purpose of the activity: Through the interactive experience and the popularity of the novel active communication xx Bank, the quality of existing customers and the number of new customers will be increased in the interaction between customers and employees.

Second, the publicity of the previous activities

Material promotion:

1. In the early stage of the event, provide posters and leaflets to promote the landing activities.

2 in the business outlets, office buildings, cooperative units around the community to put promotional materials, promotional activities.

Telemarketing:

3. All business outlets invite customers to participate in the activities by telephone invitation and on-site visit to existing customers.

Media promotion:

4. Publish the relevant information of this event in soft text form on the WeChat public platform of xx Bank as one of the online promotion channels.

Three. Activities:

(1) Tanabata integral movable wall

1. A movable background wall is placed in the business outlet, and the background wall is printed with a love pattern or a LOGO pattern of xx Bank.

2. Insert roses at the designated LOGO on the background wall.

3. The customer takes photos in front of the background wall of the business outlet and sends them to a circle of friends to receive roses.

(2) Selection of photographic works

Commercial outlets collect photos taken in front of the silhouette wall. Participating customers can pose in front of the silhouette wall and take photos in front of the silhouette wall as entries.

(3) Finding the Right Person in the Destiny Wall

Collect the information of customers who need marriage and make friends, fill in the form and put it on the fate wall as an auxiliary function of the whole activity wall, which also makes the whole activity more suitable for the theme related to Tanabata.

Fourth, the rules of activities:

1. With the theme of "Crossing the Que Bridge hand in hand, Meeting the Hengfeng", and taking the pose in the silhouette wall as the expression form of photography works, the best works were selected.

2. Participating customers can bring their own shooting tools or be assisted by bank staff.

3. During the activity, the evaluation criteria are: the degree of gesture expression, creativity and novelty conveyed by the gestures of customers participating in the activity in the silhouette wall as the evaluation criteria.

Valentine's day bank activity planning scheme 5 activity time:

20xx February 13 -20xx February 14

Event gifts:

Roses (packaging), beautiful cards (write a message with the theme of Valentine's Day in advance, and leave the customer's name at the end)

Activity content:

During the 1. event, customers who newly open Jinyan Card, open mobile banking and online banking at the same time, and handle a business with mobile banking on site can get 1 Rose (with card).

2. All the customers who went to the outlets for business on the first batch of 14 will be given a warm rose.

3. Customers who regularly save money with the other half will receive a rose.

4.65438+/kloc-potential customers who deposit more than 50,000 yuan from 0/0 to February will also receive roses.