About the hotel’s Valentine’s Day planning plan

6 articles on hotel Valentine’s Day planning plans

Valentine’s Day is coming on February 14th. To create a romantic and warm program for consumers, how should hotels plan Valentine’s Day? What about the planning plan? Now I will bring you a hotel Valentine’s Day planning plan, I hope you will like it.

About the hotel's Valentine's Day planning plan (selected part 1)

1. Activity format and theme::

The activity adopts a meal-sharing system in the hotel food court It will be carried out in a formal way to highlight the romantic and warm Valentine's Day atmosphere

2. Specific arrangements for the activities:

1. Venue layout: The hotel food court will be arranged before July 4th (in each location) Place green plants between the dining tables and in the aisles, post hotel pop flags, and configure lighting);

7. Advertising: Produced by the Public Relations and Marketing Department between July 1 and July 210 Posters were posted in Biyibi Supermarket, Guizhai Road, Fireworks Goddess Square, Xinwen Road, Renmin Road, Jinsha Road, Liuyang River Road, hotel gates, front halls, and pedestrian streets

3. Other matters of the Valentine's Day event:

a. Dining starts at 17:30

b. The public relations and marketing department will order 200 roses before the afternoon of July 6th

< p> 4. Marketing method:

Adopt on-site marketing method. Visitors can go directly to the bar to purchase tickets and dine, and each couple will be given a bouquet of roses.

3. Recipes:

(68 yuan/per seven people) Seven portions of borscht or corn cream soup, seven portions of butter dinner bag, seven portions of mandarin duck steak (beef in black pepper sauce/tomato sauce) Grilled) 7 pieces of fruit platter, 1 piece of vegetable salad, 1 piece of red wine/coffee/black tea

Note: Guests can also order other dishes (including Chinese food) of their own choice. About the hotel’s Valentine’s Day planning plan (selected part 2)

1. Event time:

August 6th

2. Event name:

"Love the Chinese Valentine's Day, meet the stars"

3. Activity content

3.1) "The more the night becomes more beautiful, the Chinese Valentine's Day will never be lonely" Large-scale intimate date party for talented men and beautiful women

The 500-square-meter south square of the hotel is carefully decorated with various leisure tables and chairs. Soothing and romantic background music is played in the square. In-house guests can enter for free with their room cards, and other customers can enter with their tickets. On-site equipment Beverage sales points, snack sales points, Chinese Valentine's Day merchandise sales points, etc. All guests who come will have the opportunity to draw a Chinese Valentine's Day surprise prize worth 5,000 yuan in jewelry. In addition, all men and women who have a successful date will receive a beautiful gift as a souvenir.

3.2) Guest rooms:

On the day of the event, a special "Chinese Valentine's Day" guest room will be launched. The superior double room in Building 1 is 428 yuan/room night, with free buffet breakfast for two people and free boutiques the next day. One rose, one free fine red wine, one exquisite lollipop, and two performance tickets.

3.3) Catering:

Galaxy Restaurant launches

Chinese Valentine’s Day set meal for 277 yuan (including set meal for two, one bottle of red wine, one bottle of rose)

577 yuan Chinese Valentine’s Day set meal (including a set meal for two, a bottle of high-end red wine, a bouquet of roses, and a box of chocolates)

777 yuan Chinese Valentine’s Day set meal (including a value-for-money set meal for two persons, imported high-end red wine) One rose, a bouquet of roses, and 2 tickets to the Dahe Show) About the hotel’s Valentine’s Day planning plan (Selected Part 3)

1. Theme of the event

Love blooms in the era of passion< /p>

2. Activity time

March 13th - March 14th

3. Activity content:

(1) Love songs Singing and Confessing Your True Love

From 10:00 to 20:00 on March 13, a special area will be opened on the side of the children's area on the 6th floor. The on-site microphone is connected to the shopping mall broadcast room. Couples can sing duets or express their true feelings through love songs. The form of confession is to sing or say what is in your heart to him or her. And broadcast instantly through shopping mall radio. At the same time, exquisite gifts are prepared for each couple.

(2) The fragrance of roses for romantic lovers (2.14)

During normal business hours on March 13, customers can go to the promotion service desk on the 6th floor to receive a rose for free (limited to 300) branch). If you spend RMB 200 or more in cash on the same day, you will get a box of exquisite chocolates for free.

Tips: The consumption amount does not accumulate. A single cash register receipt (with a cash purchase of 200 yuan or more) is limited to one chocolate. The excess amount will not be given repeatedly.

4. Media Promotion

1. Media selection: "__ Evening News"

2. Page specifications: "__ Evening News" 1/3 page in red

3. Release date: March 14

4. Expenses: 13,920.00 yuan

5. Expenses

1. 2 exhibition boards: 100.00×2, 200.00 yuan

2. 2 lintels: 700.00×2, 1400.00 yuan

3. Print advertisement: 13920.00 yuan

4. Gifts (roses, chocolates) are the responsibility of the Asset Operation Department

5. Audio costs: 400.00 yuan

6. Other miscellaneous expenses: 1,000.00 yuan

Total: approximately 19,020.00 yuan (the cost of roses and chocolates is not included)

6. Tips

For this event, VIP cards can use the discount function. About the hotel’s Valentine’s Day planning plan (Selected Part 4)

1. Activity background

Valentine’s Day is coming on February 14th. We want to create a romantic and warm holiday for consumers. Festivals are what every hotel is working hard on. Based on the operating characteristics of our hotel and the consumption habits of regular customers. This is our Valentine’s Day promotion plan for this year.

2. Activity theme

__Hotel Valentine’s Day (God-given marriage, love determines destiny)

3. Activity time

4 , Activity location

Main location: Champs Island Western Restaurant (sixth floor of the hotel)

Secondary location: Guest room

5. Activity methods

1. Create a warm and charming palace of love for consumers through romantic scene arrangements;

2. Place "lover message cards" for couples to write their vows of love on them

3. A "pink couple suite" is set up in the guest room, which is cleverly decorated and provided with roses, chocolates and champagne.

6. Atmosphere creation

1. Peripheral facilities A piece of truss is used for advertising

2. The electronic screen and LED screen in the lobby scroll about the event content

3. A small display stand is placed on the first and sixth floors respectively

4. Each table in the restaurant on the sixth floor is placed with a candlestick and a rose

5. The entire restaurant is decorated with white tablecloths, white chairs, wintersweet, and shamrock

6 , place a bouquet of flowers (lilies, calla lilies) on the bar counter

7. Set up an arched flower column at the entrance of the western restaurant

8. Decorate the scene with colored lanterns and shamans decorated with pink balloons

9. Take photos on site (Polaroid 20 yuan/photo)

10. Set up a champagne tower on the dining table

11. Set up a special dining table to place a big cake Place on the dining table

7. Advertising methods

1. Flyers: 1,000 copies (guest rooms, each business entrance)

2. SMS release: 1,300 Yuan (20,000 items)

3. Internal advertising release: (electronic screen, Sanming TV subtitle scrolling frequency, including inkjet printing)

4. Advertising text:

A. A good match is given by God, and love determines the destiny. (Advertising words)

B. Spring letters bloom, roses bloom, love comes, your story begins; Valentine’s Day is here, prepare a cherished gift at Tianyuan Hotel, and then carry it gently Let her or him meet you on this romantic day.

(SMS)

8. Event Arrangement

1. Marketing Department: launch event advertising before February 10th

2. Other departments will combine marketing before February 10th Plan and formulate detailed rules for Valentine's Day activities

3. The restaurant and guest rooms should do a good job in creating a Valentine's Day atmosphere before February 13th

4. Engineering Department: Combine the activity plan and make a good use of it Arrangement of light and electricity work and production of special props About hotel Valentine's Day planning (selected part 5)

The Chinese Valentine's Day is the most romantic festival among the traditional festivals in my country, and it is also the most romantic festival for girls in the past. The most important day. On this night, women sewed needles and begged for skills, prayed for good fortune and longevity, worshiped the Seventh Sister, the ceremony was pious and solemn, flowers, fruits, and red flowers were displayed, and all kinds of furniture and utensils were exquisite, small and attractive. On May 20, 20__, the Chinese Valentine's Day was included in the first batch of national intangible cultural heritage list by the State Council. Now it is considered as "Chinese Valentine's Day".

Activity purpose:

Enhance brand image, promote service and brand influence

Activity time:

August 20, 20__ Day - August 25, 20__

Activity theme:

Time is silent, true love is eternal, and poetry and flowers celebrate the Chinese Valentine's Day

Theme elements: < /p>

Valentine’s Day preferential services

Theme description:

The theme highlights that Red Apple people take advantage of the grand theme of Chinese Valentine’s Day to provide customers with warm and romantic services wish.

Activity location:

Baigou Red Apple Hotel Chain Wuyi Road Branch

Theme communication performance:

(Activity 1) Theme : There is a right way to express love, and a reasonable price reduction

(Activity 2) Theme: Valentine's Day lovers, true love is unlimited

(Activity 3) Theme: Let love be announced to the whole world

(Activity 4) Theme: Love is priceless, love me and you will get a prize

Activity overview:

1. Expected goals of the activity

Goal 1: Leverage the brand of Qixi Festival Influence and promote the corporate image of Red Apple.

Goal 2: Through this activity, the company's image and social reputation will be further enhanced.

2. Target appeal of the activity:

The activity is aimed at young people and business owners with certain strength

3. Appeal elements:

Warmth, romance, and discounts

4. Activity format

Mainly based on the theme of warmth, romance, and discounts, in conjunction with the theme of Chinese Classical Valentine's Day on Chinese Valentine's Day, to closely connect the hotel with the old and new Relationships between customers, establish the company's reputation, enhance guests' recognition of the company, and at the same time further enhance the company's brand awareness in the Baigou area, attract new customers to the hotel, and increase the hotel's individual and leisure customers in the area. Rate.

Specific activity plan

(Activity 1) Show love in the right way and reduce the price in a reasonable way

During the event, all couples who stay in the Red Apple full-price room with the promotional leaflet Everyone can enjoy a 30% discount, enjoy double portions of "Romantic Love Breakfast", and participate in the "Zero Room Charge Staying in Style Room" activity.

All couples who check into the leisure rooms of the Red Apple chain hotel with a single sheet can enjoy a discount of 52.1 yuan/5 hours and participate in the "zero room fee for staying in a style room" activity.

(Event 2) Valentine’s Day lovers, true love is unlimited

During the event, any couple who stays in a Red Apple full-price room or leisure room with a single sheet will receive a rose. In addition, you can enjoy a discount on flower ordering, the price is: x yuan/piece.

(Activity 3) Let love be announced to the whole world

During the period from August 20 to August 25, 20__, all couples staying at Red Apple can receive love at the front desk Write your own touching love words on a vow card and paste it on the heart-shaped board at the entrance of Red Apple Hotel Chain, so that everyone can witness your feelings for your lover and make your love eternal!

(Activity 4) Love is priceless, love me and you will get a prize, a beautiful love legend

During the event, a lottery for "staying in a style room with zero room fee" will be held every day. The method is: the hotel prepares a deck of playing cards, leaving only the Ace of Hearts and the Ace of Diamonds among the 4 Aces, and then shuffles the playing cards. Guests can participate in the lottery after completing the check-in procedure and qualifying for the lottery. The winner will be chosen on the second day of the lottery. You can stay in a style room for free and enjoy a private romantic trip with your lover.

Division of publicity stages:

First stage pre-event publicity

Publicity time: before August 20, 20__

Publicity form

1. Banners, group text messages sent to mobile phone customers, leaflet distribution, heart-shaped balloons and soft article promotion in Baidu Tieba, Baigou Forum and various QQ groups where local young people gather in Baigou

2. Decorate the hotel lobby with heart-shaped balloons and ribbons to create a classic, romantic and warm stay environment

Promotional content

Convey information that the event is about to be held (communication elements): event The theme and content of the event will be held at the time and place

The second phase of post-event publicity

Publicity time: after August 25, 20__

Publicity form : Soft article publicity and telephone return visits (information transmission elements), the immediate effect of the activity, customer satisfaction with the activity, consolidating the effect of the activity, and summarizing the activity

Cost budget about the hotel’s Valentine’s Day planning plan (selected part 6)

1. Event background

Chinese Valentine’s Day is coming soon. Creating a romantic and warm program for consumers is what every hotel is working hard on. Over the years, They have always sent roses and chocolates and decorated the venue to convey the message of this program to consumers.

Based on the operating characteristics of our Yunhai Jianguo Hotel and the consumption habits of regular customers, this year we have formulated the following Valentine’s Day promotion plan.

2. Activity theme

Romantic Chinese Valentine's Day, meet in the sea (roses, candlelight, stories)

This event mainly highlights the romantic atmosphere of Chinese Valentine's Day and will Chinese Valentine's Day has contacted Yunhai Jianguo Hotel, so the theme of the event is "Romantic Chinese Valentine's Day, Meet Yunhai". In order to highlight the romance of Chinese Valentine's Day, roses - the symbol of love, candlelight - the influence of romance, and stories - emotions will be added. of sustenance.

3. Activity time and objects

3.1. Activity time

Main activity time: July 7th of the lunar calendar in 20__

Room activity time: Discounts are available one week before and after Chinese Valentine's Day

3.2. Activity target

The activity targets mainly young and middle-aged couples and couples aged 20-40 who are office workers

< p> 4. Activity location

4.1. Main location

__X hotel reception hall. The lobby is the most direct information for the hotel's Chinese Valentine's Day activities. Therefore, during the event, the decoration of the reception hall must conform to the romantic atmosphere of the Chinese Valentine's Day;

Romantic "pair-up" blind date party (banquet hall). The "Pair to Pair" Blind Date Party Banquet Hall is a hotel blind date event added to this promotion. Its main source of profit is hall admission tickets, individual guests' snacks, drinks and other product consumption, so its decoration must be in a match-making and match style. Chinese Valentine's Day atmosphere;

Romantic Chinese Valentine's Day candlelight party (banquet hall). This party is mainly held in the form of a dance party, and its profit is basically the same as above. It is a good place for office workers to relax and enjoy the warm moments of Chinese Valentine's Day with their partners. Therefore, in addition to having a dance party atmosphere, its environment must also create a comfortable feeling for Valentine's Day;

4.2. Secondary location

1). Guest rooms

are divided into two types:

a) Qixi Festival Couple Suite.

The decoration should be able to bring out the atmosphere of love and provide some conditions for creating romance;

b) Ordinary guest rooms. There are candlelight lamps and rose tea in the guest rooms, and the bath room also has candlelight lamps and flower petals (for bathing)

2), Yunhai Restaurant

In addition to decorating the facade with a Chinese Valentine's Day atmosphere, there are also To launch couple's packages or new Valentine's Day products;

3), bar

The bar waitress should wish every guest a happy Chinese Valentine's Day, and also launch Chinese Valentine's Day cocktails.

5. Activity content

5.1. Activity theme of __X hotel reception hall

1). Its purpose is mainly to create a romantic scene for consumers. A warm and charming palace of love. There is a pink and light purple balloon arch door at the door, and the theme of the event "Romantic Chinese Valentine's Day, Meeting in the Sea" is displayed on it. Fake grapevine trellises can be installed at the seats in the hall (tracing back to the ancient legend, the Cowherd and the Weaver Girl under the Chinese Valentine's Day grapevine 2) Set up a "Lover's Message Board" and provide colorful heart-shaped post-it notes and colored signature pens, and two waiters will serve here for couples to write their love on it. A brave confession of words or love.

3) On Chinese Valentine's Day, all ladies can receive roses and blessings from the front desk lady with their membership card or room card.

5.2. Romantic "match-to-match" blind date party (banquet hall)

The 500-square-meter hotel banquet hall is carefully decorated with various leisure tables and chairs, and soothing and romantic background music is played. , hotel guests can enter for free with their room cards, and other customers can enter with their admission tickets. There are beverage sales points, snack sales points, and other commodity sales points on site.

The layout of this venue adopts "one network, one stage, one venue" layout, so that appointments can be made everywhere and feelings can be conveyed everywhere. Guests entering the venue can distinguish between singles and lovers by hanging colored light sticks on their bodies. There will be games such as love song PK to challenge the microphone, self-style display, team debate competition, true love confession, etc. The successful candidate will receive a beautiful gift from the hotel.

5.3. Romantic Chinese Valentine's Day Candlelight Party

The candlelight party covers an area of ??500 square meters and is carefully decorated. The hall space is mainly equipped with candlelight, roses, pink and purple balloons, red carpets and other equipment. Romantic waltz music is played inside, specially providing consumers with an edifying and warm environment to enjoy Chinese Valentine's Day love with their partners. In addition, the stage is equipped with a microphone and a karaoke station for couples to sing their hearts out to their significant other.

In-house guests can enter for free with their room cards, while other customers can enter with their tickets (tickets need to be purchased). There are beverage sales points, snack sales points, etc. on site for customers to consume.

5.4. Guest rooms

1). There are eight "pink couple suites" in the guest rooms, which mainly use pink tones to enhance the atmosphere of Chinese Valentine's Day. Each room is equipped with candlelight Lamps, the bed is heart-shaped, and peanuts and red dates are placed under the quilt, which can bring a feeling of honeymoon experience to couples. There is a rose bath in the bath room, strolling the breath of Chinese Valentine's Day in every corner . The "Pink Couple Suite" costs 228 yuan each and comes with 8 roses, a box of chocolates and a bottle of champagne.

2) There are eight "pink couple suites" in the sauna room. The atmosphere is mainly candlelight. Each room costs 218 yuan per night, and comes with 8 roses, a box of chocolates and a bottle of champagne.

3). On the day of the event, the room rates for other ordinary double rooms are 13% off, which means that you will be lucky if you come here during the Chinese Valentine's Day

5.5. Sprinkle Bar

Launched for couples Cocktails and singles.

Couple cocktails are mainly made up of two cups, one for the wife and one for the husband. They are sold as pairs rather than singles, and their taste and appearance must bring out a kind of sweetness; while the taste and shape of single cocktails are The appearance mainly brings out a kind of chicness and blessing for the owner's future love.

< /p>

177 Yuan Lover’s Package (includes a package for two, a bottle of high-end red wine, a bouquet of roses, and a box of chocolates)

277 Yuan Valentine’s Package (including a value-for-money package for two, imported high-end red wine One rose, one bouquet of roses, and two Yaoshan tickets)

2). Anyone who spends more than 77 yuan at Yunhai Restaurant on Chinese Valentine's Day will receive a free rose and lily roses for beauty. A portion of porridge

6. Event arrangements

6.1. Marketing department

1) Launch event advertisements two weeks in advance to let Pingdingshan citizens know as much as possible , improve the success rate of this promotion

2) Do a good job in creating the Valentine's Day atmosphere one week in advance. The event period should be the busiest days for the customer service department and sales department. Therefore, before the event, staff must be held in a meeting to assign tasks and train them on how to handle emergencies.

6.2. Entertainment Department

1) Combined with the marketing plan two weeks in advance, formulate the details of the Valentine's Day activities, including the scene layout of the event and the Valentine's Day gift giving session, etc.

2). Create a Valentine’s Day atmosphere two weeks in advance and conduct training for the following staff to avoid emergencies

6.3. Sauna and Housekeeping Department

Prepare the decoration plan for the pink couple's suite two weeks in advance, and decorate the room before July 1st of the lunar calendar, and carefully check and accept it to avoid unpleasant incidents

6.4, Engineering Department

p>

In conjunction with the activity plan, make arrangements for the use of light and electricity, the operation or production of special props, be prepared for power and water outages, and have emergency measures in place for any other situation.

7. Implementation details

1. Please contact the purchasing department to purchase the gifts required for the event (such as roses, chocolates, red wine, etc.) 2. Ask the catering department to list different packages Menu and appropriately decorate the dining table seats. Please ask the person in charge of the Snack City and Jiuqu Restaurant of the Food and Beverage Department to collect relevant items and cooperate with them according to the activity content.

3. Please ask the Finance Department to inform all catering cashiers to prepare discounts.

4. Ask the front office department to actively sell ordinary double preferential rooms for individual travelers and introduce relevant content; ask the housekeeping department to receive relevant gifts and cooperate with the activities.

5. The planning department designs and produces party tickets (raffle tickets), posters in the 1st and 2nd lobbies and related publicity.

6. Ask the banquet department to arrange the party scene in advance, and cooperate with the planning department and engineering department to decorate the scene.

7. Ask the security department and public relations department to cooperate with each other to ensure the normal operation of parties and parties and avoid emergencies

8. Advertising

1. Leaflet: 10,000 copies, distributed by yourself.

2. SMS release: 3,000 yuan.

3. Internal advertising: (including spray painting, computer screen).

4. Advertisement text:

a. I am lucky to have you in my life.

I will cherish you throughout my life. (Advertising words)

b. Spring letters bloom, roses bloom, love comes, and your story begins;

Valentine’s Day is here, prepare a cherished gift in Yunhai Jianguo Gift, then gently take her or him with you, and start dating on this romantic day.

(SMS)

c. On Chinese Valentine's Day, the "Pink Couple Suite" is 188 yuan. I wish you a happy Valentine's Day!

"Romantic Couple" for single nobles in Dongguan Villa on Chinese Valentine's Day The blind date party is waiting for you!

Rain of roses, fine wine and candlelight, Lijun Club’s Valentine’s Day pink trip is waiting for your participation!

9. Cost budget and effect evaluation< /p>

9.1. Cost budget

1. Simulated roses: 6,000 × 0.3 yuan = 1,800 yuan

2. Roses: 500 × 1.00 yuan = 500 Yuan

3. Chocolate: 100 boxes × 20 yuan = 20__ yuan

4. Pink snow yarn: 100 yards × 5.0 yuan = 500 yuan

5. Flyers: 10,000 sheets × 0.25 yuan = 2,500 yuan

6. Inkjet printing: 200 square meters × 10 yuan = 20__ yuan

7. SMS: 3,000 × 0.1 yuan = 300 yuan

8. Others: 500 yuan

Total: 10,100 yuan