What is the current development status of China’s mobile Internet?

In the era of rapid development of mobile Internet, my country has formed a large number of mobile Internet users. Among mobile Internet users, age distribution, city distribution, device usage, Internet preferences, etc. are all important indicators for mobile Internet companies to formulate operational strategies. Therefore, this article will analyze the attributes of mobile Internet users in terms of age, city, equipment, preferences, needs, etc.

Analysis of mobile Internet user attributes

——People aged 25-34 are the main age group of mobile Internet users

The age structure of mobile Internet users in my country from 2019 to 2020 Judging from the results, users under 18 years old and over 45 years old performed well, with significant growth compared with the same period last year. In an environment where traffic growth has peaked, users at both ends have become growth engines. Judging from the composition structure in 2020, the largest proportion of the population is still the people aged 25-34, accounting for 39.5 in 2020; followed by the people aged 35-44 and the people aged 18-24, with respective proportions at the end of 2020 25.9 and 16.0.

——The fourth-tier cities have the widest distribution of mobile Internet users

Judging from the urban distribution of mobile Internet users in my country, the competition for the sinking market in 2020 has not yet ended, and Internet giants are competing to Focus on areas such as speed version and community group buying. In 2020, the number of users in fourth- and fifth-tier cities increased by 6.6 compared with the same period last year. Judging from the urban distribution of users in 2020, the most widely distributed are fourth-tier cities, accounting for 25.8; followed by third-tier cities and fifth-tier cities, accounting for 20.1 and 15.9.

——Huawei and Apple are the main devices used by mobile netizens

From the perspective of terminal usage distribution of mobile netizens, competition in my country’s smart terminal market will intensify from 2019 to 2020, and Huawei brand terminal share Further expansion, vivo, OPPO, Apple all declined to varying degrees, Samsung and Xiaomi rebounded, and the share of niche terminal brands continued to be squeezed. Judging from the proportion of active devices of various brands of smart terminals in my country in 2020, Huawei (including Honor) devices still account for the largest proportion, about 28.1, followed by Apple and OPPO, accounting for 21.6 and 18.8 respectively.

Analysis of the behavior of mobile Internet users

——The time spent online by netizens is increasing year by year

In terms of the time spent online by mobile Internet users in my country, according to data disclosed by MobTech, in 2018 -The average time online for mobile Internet users in my country showed an increasing trend in 2020. As of December 2020, the average time online for mobile Internet users in my country was 5.72 hours per day.

——Netizens have different preferences in different time periods

The mobile Internet has penetrated into various scenes of life and meets the diverse needs of users. Judging from the top 5 industries with active users in each time period, in the morning period, there are relatively more users browsing the recruitment platform; at noon, community shopping and comprehensive e-commerce applications are used more frequently; in the evening period, users are more inclined to "clear "Shopping Cart" and use shopping platforms; and in the early morning hours, according to their own needs, they will browse real estate, travel and other related information or watch online videos before taking a break.

Users' demand for mobile Internet services comes from many aspects

The traditional Internet has been replaced by new Internet such as mobile Internet. The development of technology is changing the way users socialize, entertain and live. methods, and even consumption habits, etc. The mobile Internet has fully penetrated into social networking, e-commerce, video, travel, financial management and other industries, and is trying its best to meet all human needs.

——For more data, please refer to the "China Mobile Internet Industry Market Forecast and Investment Strategic Planning Analysis Report" by the Qianzhan Industry Research Institute