Investigation report on the use of mobile phones by college students

Investigation report on the use of mobile phones by college students: 4 articles

In our present society, reporting is no longer rare, and it has the characteristics of two-way communication. You get dizzy when you hear writing a report? The following is a survey report on the use of college students' mobile phones that I collected for you. Welcome to reading. I hope you will like it.

Investigation report on the use of mobile phones by college students 1 Subjective factors: In the investigation report, mobile phone service providers mainly include: mobile, China Unicom and telecommunications. Some people say that the university is a dynamic zone, which determines that many students choose to move and send text messages for a month. In the subjective factor survey report, 80% of the students choose to move, and 30% use GPRS, which is a service launched by mobile companies that can access the Internet by mobile phones. The survey shows that students who use GPRS are mainly used for chatting tools or reading articles and pictures. And relatively most students just know that there is such a service! Because college students have no fixed income, the cost of buying a mobile phone comes from the support of their parents. The social characteristics of college students belonging to pure consumer groups determine their mobile phone consumption level. According to the survey, 56% of students spend less than 100 yuan in 50 yuan, while only 7% spend more than 100 yuan! 7 1% students choose monthly SMS package service, 6% students choose one-way charging, and 8% students choose free monthly rent. 74% of students have never tried to make friends by mobile phone. According to the survey, 78% of students think that the online payment service of mobile phone is not good and safe. Indeed, many websites have set traps. Some students tried it before, and as a result, they inadvertently added a lot of paid items, which led to the change of cards and accounts. In the survey of mobile phone use, 73% students use mobile phones mainly for texting, and 2 1% students use mobile phones for making phone calls. Because mobile phones are updated quickly, people who pursue fashion will always change their mobile phones frequently. In the survey of students in our school, most students change their mobile phones for more than one year, and only 13% students change them once a year. Of course, these are all determined by the nature of our students, and family background is also a very important aspect!

From the above statistics, it can be seen that contemporary college students' understanding and purchase of scientific and technological products is no longer blind obedience, but independent choice. With the deepening of understanding, the follow-up of "trendy" is more rational and thorough than the initial stage of reform, which embodies the dialectical unity of matter and consciousness! The development of science and technology once again proves that science and technology are the primary productive forces. Mobile phone, a scientific and technological product, has been recognized by people in practice, but the choice of brand is its own demand, and the establishment of brand is not a one-off event, but a combination of quality and word of mouth. The nature of college students belonging to pure consumer groups determines the purchase and consumption of college students' mobile phones. Contradiction is the driving force of development. With the increasing demand for scientific and technological products, manufacturers are constantly developing new products, and the functions and appearance of mobile phones are also constantly improving. The ability of college students to master new technologies has also improved relatively. In order to adapt to the mainstream of society, technology has been developing continuously, and the use of mobile phones is no longer just a phone call. Mobile phones in the 1990s have been forgotten by people. Society is developing and progressing. Practice has proved that the technology product of mobile phone is developed and utilized by people, and it will progress with the progress of society.

Attached:

Investigation on the use of mobile phones among college students

I. Multiple choice questions

1. When did you get your own mobile phone?

A. Primary school B. Junior high school C. Senior high school D. University

2. Which brand of mobile phone do you use now?

A. Nokia B. Samsung C. Motorola D. Sony Ericsson

E. Panasonic F. TCL G. LG H Siemens

I. Philips J. Bird K. Other brands

3. How do you get a mobile phone?

A. Family buys B. Buy C. Friends and relatives give D. Other ways.

4. What do you pay attention to when choosing a mobile phone?

A. Appearance B. Function C. Price D. Other aspects

5. Your mobile phone price:

A.1000b.1000-1500c.1500-20xx.

6. Which of the following functions should your ideal mobile phone have?

A. CRBT B. Play MP3 C. Color screen D. Other functions

7. Is 7.GPRS enabled? What is its main purpose?

Yes, there is nothing to talk about. Yes, read some articles and pictures. C: I've heard of it, but I haven't used it. D: others.

8. What is the monthly mobile phone fee?

Below A. 50, above B. 50, within 100, above C. 100. D. I didn't notice.

9. What company is your mobile phone SIM card?

A. Mobile B. Unicom C. Others

10. How often do you change your mobile phone?

A. Within one month B. Half a year C. One year D. More than one year

1 1. What do you pay most attention to in terms of mobile phone quality?

A. Sensitive signal B. Practical power saving C. Full function D. Others

12. What is the general purpose of your mobile phone?

A. sending messages B. surfing the internet C. making phone calls D. the clock at that time

13. Have you tried making friends on your mobile phone?

A. Yes, often B. Yes, occasionally C. Never tried D. Didn't know about this service.

14. What kind of discount do you like?

A. send text messages every month. B. one-way charge. C. Free of monthly rent. other

15. What color mobile phone do you like?

A. silvery white, red, black, blue and other colors

16. What do you think of using mobile phones to pay for online consumption?

A.ok, it's convenient. B. Not good, not safe. C. I haven't tried it, I don't know

Investigation report on the use of mobile phones by college students II. Investigation scheme

(1) survey purpose: to provide reference for mobile phone manufacturers and mobile phone manufacturers by understanding the situation of college students using mobile phones, and to provide some reference for college students to develop the mobile phone consumption market.

(2) Survey object: students at school.

(3) investigation procedures:

1. Design a questionnaire to clarify the direction and content of the investigation;

2. Conduct an online chat survey. Chat with students from various universities at random and ask them to fill in the questionnaire;

3. According to the questionnaire of the recycling network, the specific contents are as follows:

(1) According to the digital characteristics of the sample, such as the place of purchase, price and brand, and the mean and variance of the monthly consumption distribution, the corresponding parameters of the overall monthly consumption distribution of college students' mobile phones are inferred;

(2) Analyze the mobile phone market according to students' different requirements for mobile phone functions;

Second, the questionnaire design

According to the above data, I analyzed the data and came to the conclusion that the student mobile phone market is a very broad market with great development potential.

(A) According to the analysis of students' mobile phone market share

According to the survey, among the top brands in student market share, brands with higher student market share include Nokia 36%, Motorola 18% and Samsung 25%. Without exception, these brands mainly focus on low-end machines, and the recognition of domestic brands in the student market is also increasing.

(B) the general characteristics of student consumer groups

As a student, I have made some understanding of this group, analyzed our similar characteristics, and concluded that if the mobile phone market wants to seize the market, it should develop products or carry out targeted marketing methods for different student groups. Let's analyze the characteristics of student groups:

1. General characteristics of student consumption groups:

1) No economic income;

2) Pursuing fashion, advocating individuality and unique style, and paying attention to individuality publicity;

4) Students mainly live in collective life, and the information exchange between them is quickly influenced by classmates and friends.

5) Strong brand awareness and love for brand-name products;

Investigation report on the use of mobile phones by college students. Investigation time: x year x month x day x year x month x day.

Second, the survey object: college students.

Third, survey method: online questionnaire.

Fourth, the survey method:

Make your own questionnaire, send it to your friends by email, and ask them to forward it to your familiar classmates for investigation. Analyze by replying statistical data.

Investigator of intransitive verbs: xx

Results and discussion:

Statistical analysis of survey data;

This survey * * * has 167 participants and completed the questionnaire, and the effective response rate is 90%. Moreover, the friends who participated in the survey are very random, which ensures that the mobile phone survey of college students has certain universal significance. We mainly make statistics and analysis from five aspects: the quantity and demand of college students' mobile phones, the demand of students' mobile phones, the consumption motivation of students' mobile phones and the establishment of students' mobile phone goals, and finally give a conclusion.

Among the 167 college students surveyed, the samples from freshmen to juniors are basically the same in gender composition, of which 53.3% are women and 46.6% are men.

1, mobile phone ownership and demand of college students:

Do you have a mobile phone now?

According to the survey data, 89% of students have mobile phones. At the same time, 45% students will change their mobile phones in the near future. Among the students who don't have mobile phones, 7 1% will buy them in the near future.

From these data, we can see that with the improvement of people's living standards, mobile phones are nothing new in universities, but are becoming popular. College students have become a consumer group that cannot be ignored in the mobile phone market.

What brand of mobile phone are you using now?

It can be seen that Nokia, the global mobile phone seller, lives up to expectations and occupies the first place, while other brands are not to be outdone and have certain supporters. It can be seen that demand is rising.

How do you get a mobile phone?

Family members purchase 45% of the total number of respondents; Self-purchase accounts for 51%; Friends give 3%; Unknown origin accounts for 1%.

The above survey shows that the consumption level of more and more college students has improved, and some students have stable income to meet their consumption.

2. Analysis of students' demand for using mobile phones:

① Maximum mass

In addition, some consumers have higher requirements for appearance and style, and mobile phone manufacturers are constantly introducing new models to cater to their tastes, because college students are young people. With the improvement of people's living standards and the decline of the age of mobile phone holders, consumers' sensitivity to price will decrease, while their requirements for appearance and style will be higher.

② Resistant products are more popular.

③ The place of purchase is relatively concentrated.

A survey of places where consumers buy mobile phones shows that the places where consumers buy mobile phones are relatively concentrated, generally distributed in mobile phone hypermarkets and brand stores, accounting for 56% and 38% respectively, while others only account for 6.5%. Mobile phones are high-tech products, and it is difficult for ordinary consumers to know whether their functions are perfect and their quality is reliable. They have to take the credit and professional knowledge of salespeople as the criterion, while the salespeople in mobile phone hypermarkets or brand stores have relatively high quality, so it is easy to win the trust of consumers. In addition, the price advantage of mobile phone hypermarkets is also an important factor for students and friends to consider.

④ The brand of mobile phone is more complicated.

⑤ The use of mobile phones is relatively uniform.

The purpose of college students using mobile phones is unified. Most of the existing mobile phone users are used to contact relatives and friends, accounting for 67.7%. There are also a few people who just follow everyone (influenced by people around them) and follow the trend, each accounting for 9.8%.

Parents believe that mobile phones are used to facilitate contact with children, and 58.0% of students' mobile phones are bought by parents. Similarly, students also think that having a mobile phone can facilitate communication with relatives and friends, so as to maintain the feelings of family and friends.

⑥ Mobile phone charges are generally low.

⑦ Good service attitude and purchasing environment.

The results of fitting test show that most subjects tend to choose 1 m or 0.5m；; The tendency to choose silence and smile is more obvious. ; And I like the soft buying environment of music.

Analysis:

College students have their own physiological and psychological characteristics. Developmental psychology holds that: physiologically speaking, the brain activity of college students is a balance of excitement and inhibition, which provides a basis for college students to control their behavior effectively. From the psychological characteristics, the thinking mode of universities is mainly dialectical logic thinking, rather than impulsive consumption. They will weigh the gains and losses from multiple angles before making a decision.

3. Analysis of the consumption ability and motivation of students' mobile phone families;

Consumption power is closely related to consumption demand. When a consumer demand appears, the power to meet this demand will also arise, which I don't want to discuss in detail. As can be seen from the above data, the consumption power of students' mobile phone families is at a high level, and the main reasons for this high consumption power are as follows:

First, with the improvement of social and economic development level and the increase of family income, students' psychological desire for consumption has increased.

With the improvement of the level of economic development, the market life cycle of commodities is shortened, especially in the field of communication, and the speed of upgrading mobile phones has reached one model a week. Shortening the market life cycle of mobile phone products.

Second, the great richness and convenience of information also has an impact on the consumption power of student consumers.

Television, newspapers, magazines, internet, radio, shops and car body advertisements are everywhere, and the efforts of major mobile phone manufacturers and advertisers have greatly enriched and facilitated the information in the communication field (mainly the mobile phone market). Under the strong external stimulus, the consumption power of students' mobile phone families has also been improved.

Generally speaking, the consumption motivation of students' mobile phone families remains at a high level. Under this premise, combined with their previous learning in the process of consumption, it will lead to the development of one or a series of consumption motives. The analysis of students' mobile phone family consumption motivation clarifies their own consumption needs in the learning process, and after strengthening the consumption motivation, students' mobile phone families gradually form a specific purchase motivation. The consumption motives of students' mobile phone families can be divided into the following four categories:

First of all, be realistic about buying motives.

The survey shows that when students buy mobile phones, they pay the most attention to quality and practical functions: 39% of the respondents said that ease of use and durability are the most important; In addition, 9% people think that the quality of after-sales service of mobile phones is the key. The reasons for this purchase motivation are not only influenced by their basic consumption needs: they need to contact their families at work, but also influenced by factors such as their greater dependence on consumption, lack of experience and weak purchasing power.

Second, the motivation to seek new purchases.

When student consumers buy mobile phones, most respondents think that the shape design of mobile phones, such as shape, size, thickness, material and color, should be considered first on the premise of ensuring quality. At the same time, 6 1% students want to have a mobile phone tailored for college students. And most of the respondents made it clear that they would give priority to mobile phones with reliable quality, light design, novel style, fashionable color and dazzling functions when purchasing.

Third, facilitate the purchase motivation.

According to the analysis of students' mobile phone families, the real purpose of most students' consumers to buy mobile phones is to facilitate contact with family, friends and employers. The survey shows that most parents of students' mobile phone families hold a positive attitude towards the purpose of buying mobile phones in order to contact their families, which has a direct role in promoting the purchase motivation of students' mobile phone families. In addition, there are some universities that are close to graduation, and they are afraid of missing any recruitment information, which also promotes this kind of purchase motivation.

Fourth, the motivation to buy cheap.

The price of mobile phones that most students can afford is between 1000- 1500 yuan. In other words, what they need is a low-end mobile phone. Generally speaking, this motivation is closely related to China's weak comprehensive national strength and low per capita consumption level. This economic situation directly restricts the consumption ability of students' mobile phone families who are still in the stage of relying on consumption, which leads them to choose low-priced models. In addition, in order to achieve economic and practical purposes, they usually choose to use prepaid cards with free monthly rent or lower monthly rent. However, it is worth noting that this low-cost purchase motivation is not just a blind pursuit.

In general, these four consumption motivations of students' mobile phone families do not exist independently, but are intertwined, which further promotes their consumption behavior. In fact, for consumers, the generation of consumption motivation means a series of consumption psychology and behavior, such as consumption means and consumption goals, and it is no exception for students' mobile phone families. Therefore, after the four intertwined consumption motives of students' mobile phone families are developed, combined with the results they hope to get from their actions, they will develop a series of goals to meet the consumption motives and finally make a purchase decision.

4. Analysis on the establishment of students' mobile phone family goals;

After the purchase motivation of students' mobile phone family is generated, in order to further meet the demand, they will begin to collect information related to purchase. According to the survey, 37.5% of the students get information about mobile phones through the Internet. However, in general, the collected product information will be repeated, different, contradictory or contradictory (such as the repetition between different brands of mobile phones with the same grade and function, the different pricing of the same mobile phone by different merchants, and the impression that the mobile phone information does not match the actual information), which may form a variety of alternative purchase schemes. Therefore, students' mobile phone families need to compare these schemes, process and analyze all kinds of information, and comprehensively evaluate various elements of various mobile phones (such as performance, price, quality, style, etc. ), get rid of the false and keep the true, get rid of the weak and keep the strong, screen out the main factors that need to be considered in purchasing, evaluate the best, and determine specific goals, including the brand, specifications, performance, price and other factors of specific goods. Generally speaking, this goal can be a concrete ultimate goal or an abstract ultimate goal, that is to say, the purpose of buying mobile phones can be to really keep in touch with others, to show off or to get the approval of a reference group. In addition, it is certain that the establishment of the ultimate goal is not directly achieved in one step. The most common thing is to establish a series of sub-goals and gradually lead to the realization of the ultimate goal.

Conclusion:

On the whole, the survey was successful and achieved the expected purpose. The factors that affect the consumption of college students' mobile phones are investigated comprehensively. But it is not deep enough, especially the theoretical support is not enough. This survey will pave the way for future research. Mobile phones have penetrated into the daily life and study of college students, and are as indispensable as computer networks. In the related use and consumption of mobile phones, college students fully reflect their own shortcomings. In some aspects, college students can't think rationally because of their lack of experience. They don't have a detailed plan on the use and consumption of mobile phones, and they don't find a suitable balance point in their study and entertainment, which wastes energy and financial resources. In learning, college students' autonomous learning ability is still very weak, so we should consciously train ourselves and improve our ability. Through this small-scale questionnaire survey, some more accurate first-hand data were obtained. According to the scientific analysis of the data, some situations and some common phenomena of college students using mobile phones are obtained. But there is no further research and discussion on this. Through the investigation of four main aspects of college students' use of mobile phones, this survey comprehensively analyzes the basic situation of college students' use of mobile phones and draws seven subdivision conclusions.

(1) Low-end mobile phones are the most common among college students.

(2) College students consume more mobile phones.

(3) The utilization rate of college students' short message function far exceeds that of call function.

(4) College students' consumption concept is relatively mature.

(5) The use of mobile phones by most college students stays in basic applications.

(6) College students generally don't pay attention to mobile phone value-added services.

(7) College students know little about the cutting-edge technology of mobile phones.

Investigation report on the use of mobile phones by college students. The purpose of the investigation

In order to understand the price, key points and brand of mobile phones used by college students, this questionnaire survey aims to analyze the consumption tendency and behavior of college students in mobile phone consumption, so as to understand the development of college students' mobile phone market.

Second, the investigation background

With the development of science and technology and rapid economic growth, the national economy has taken on a new look and people's living standards have improved rapidly. With the acceleration of social informatization, high-tech products have become a hot spot of consumption. As a convenient and fast communication tool, mobile phones have gradually entered various fields of modern life.

For college students in 2 1 century, in this era of information leap, almost everyone has a mobile phone. Walking on campus, college students can make phone calls or send messages with different styles of mobile phones, which has become a way of life, and mobile phones have become an indispensable item in life. In the face of college students who are increasingly dependent on mobile phones, it has become a phenomenon worth studying that college students use mobile phones.

Third, the content of the investigation

The main contents of this questionnaire survey include the brand of mobile phones used by college students, the time, purpose, price and monthly phone bill of mobile phones.

Four. survey

Survey object: The survey object is all college students.

Investigation time: 20xx11.5 —— 20xx1/.00.

Survey method: this questionnaire adopts the survey method of online questionnaire, and the questionnaire is distributed through social platforms such as QQ for random sampling. Using online questionnaire can improve efficiency and reduce investigation workload. The electronic version of the questionnaire is sent to everyone by e-mail, and there is no need to distribute the questionnaire, so the data statistics are convenient.

Fifth, the design of the questionnaire.

This questionnaire survey adopts online questionnaire survey, so we choose Tencent questionnaire platform to share the link of the questionnaire on Tencent social software we usually use. The questions of the questionnaire are mainly designed around the brand and price of mobile phones used by college students.

Sixth, the questionnaire recovery situation

A total of 52 questionnaires were filled in, and 37 were filled in effectively.

Seven. Analysis of survey results

1. Analysis on the key points of using mobile phone brands and choosing mobile phones;

The survey results show that there are more mobile phones using Apple, Xiaomi and oppo among contemporary college students. Most users buy Apple mobile phones because of Apple's functions, while users who choose Xiaomi and oppo pay more attention to the cost performance of mobile phones. In addition, 35. 1% of college students care about the internet speed, which means that college students actually prefer online entertainment when using mobile phones, but in general, college students pay more attention to cost performance when buying mobile phones, which means that college students pay more attention to cost performance.

2. Analysis of the time and purpose of using mobile phones.

54. 1% people said that they started to contact mobile phones from junior high school, and the main use of college students' mobile phones was surfing the Internet and contacting family and friends. However, 67.6% of college students use mobile phones for more than 3 hours every day, which shows that mobile phones are equivalent to the daily necessities of college students, and their time is mainly spent on entertainment projects such as surfing the Internet. It can be seen that mobile phones are a main way for college students to relieve their troubles and boredom.

3. Analysis of mobile phone purchase and acquisition methods.

According to the survey data, 59.5% of college students' mobile phones come from their parents, only 2 1.6% of college students buy their own mobile phones, and 73% of college students choose mobile phone stores to buy mobile phones. This shows that college students' economy is not independent now, and the cost of using mobile phones is mainly borne by their parents, and most of them choose conservative stores to buy mobile phones.

4. Telephone and mobile phone price analysis.

According to the survey data, only 8. 1% of college students spend more than 150 yuan every month, and 35. 1% of college students say that their ideal mobile phone price is between 20xx and 2500 yuan. From the survey results, it can be proved that college students with no income or low income have low spending power.

Eight. conclusion

Through the analysis of the above survey results, it can be found that college students now mainly consider the cost performance and function of mobile phones when choosing mobile phones, and the psychological price of mobile phones is mainly between 20xx and 2500 yuan. Therefore, if they want to enter and expand the mobile phone consumption market for college students, they must meet the needs of college students with different economic conditions from the aspects of product cost performance, function and price positioning. However, it may be more difficult to enter this market. With the popularity of mobile phones, college students' consumption power is insufficient, which means that they can't keep up with the upgrading of market products, and the way for college students to buy mobile phones is relatively simple and fixed, so it is relatively difficult to really enter this market.

Nine. abstract

Achievements and gains: Through this questionnaire survey, we have a simple understanding of college students' mobile phone consumption market, realized their mobile phone consumption tendency and demand, and can also see how difficult it is to enter this market.

Shortcomings: The shortcomings of this questionnaire survey mainly lie in the insufficient number of questionnaires filled in and the insufficient data collected, which leads to the lack of representativeness and persuasiveness in the analysis of the survey results.

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