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Valentine's Day Beauty Salon Activity Plan
In order to ensure that activities are carried out in an orderly manner, it is often necessary to make an activity plan in advance according to the specific situation, and the content and form of the activity plan should be carried out around the theme of the activity, so as to finally achieve the purpose or significance of the activity. So how should we make an activity plan? The following is the activity plan of Tanabata Valentine's Day beauty salon I collected for you, hoping to help you. Qixi Valentine's Day Beauty Salon Activity Plan 1
Activity Theme:
Seven lives and seven lives are in constant love &; Tanabata is about to benefit!
Activity purpose:
1. Increase the number of customers for your beauty salon through Tanabata activities.
2. Through the implementation of Tanabata activities, the surrounding consumers can know more about their own beauty salon franchise stores, so as to achieve the effect of promoting their own store brands.
3. We should also protect our old customers through this activity.
Activity time:
July 23rd-August 17th, 2xx
Target audience:
All new and old customers of XXX beauty salon
Activity publicity form:
1. Send publicity leaflets along the street, and send promotional coupons to target customers on the local busy streets.
2. Promote by SMS, send blessings to old customers and invite them to join the beauty salon.
3. Promote on official platforms such as WeChat one week in advance.
Activity Plan 1 "Unlimited True Love":
On the day of the activity, as long as you buy the "Valentine's Day Love Gift Package" in the store, you can go out and enjoy the long-term membership card outside the preferential items.
you can enjoy a 1% discount on the basic nursing items of beauty salon franchisees for a long time. And when you buy the gift box on Tanabata, you can also get a gift of flowers and chocolate.
Activity Plan II "Vows of Love":
This activity will only be held on August 17th, Valentine's Day of Qixi, as long as your husband and boyfriend write their vows to their partners on the day of the activity, and paste these touching love words on the love wallboard in the beauty salon lobby for everyone to witness together.
As long as couples or couples complete this activity, they can enjoy a facial project package worth 1888 yuan.
Tips for Tanabata activities in beauty salons
1. Grasp the time of activities
Romantic Chinese Valentine's Day is a festival that all businesses will aim at. Before this day comes, many businesses have started to "wait for opportunities". Holidays are a good day for all employees to go out, especially couples in Chinese Valentine's Day.
The special activities of Tanabata in beauty salons can't be held only on the day of Tanabata. A warm-up activity should be held before the festival, which can be less than the preferential activities in Chinese Valentine's Day on that day, but it must be held one week or three days before Chinese Valentine's Day.
2. The slogan of the event is amazing.
Since it is a theme-oriented activity, the slogan includes all the impressions of the store to consumers as a whole, and it is also the total sentence that consumers spend the least time understanding the theme of beauty salon activities.
Therefore, when designing propaganda language, we can find a new way and use a way of expression that doesn't follow the crowd. As long as it is a blessing of three views, "words are not surprising and endless" is also possible.
3. The target audience of the activity should be all
The Chinese Valentine's Day activity organized by the beauty salon is not only aimed at the consumers who are lovers, but also single men and women. In fact, in recent years, many businesses have begun to apply reverse thinking in their operations, and doing single activities in Chinese Valentine's Day is a good example.
4. The content of the activity should be attractive enough.
A 77% discount for two people in Chinese Valentine's Day, the price for one person, the consumption for two people, buy one get one free, full reduction or point lottery are all common activities at present. Beauty salons can maximize the attraction of this activity according to their own conditions and capital.
5. The publicity method of activities should be comprehensive
All businesses that want to make profits will do activities in Chinese Valentine's Day, and your beauty salon must learn to be as comprehensive as possible when it wants to occupy a place in numerous shops. Mobile phone messages, telephone notifications, leaflets, multimedia, etc., as far as possible in the publicity breadth, and highlight the name of the store and the preferential degree of activities. Valentine's Day Beauty Salon Activity Plan 2
I. Activity Theme
Love for a lifetime, show your love sincerely
Activity (1) Theme: Valentine's Day lovers, love is infinite
Activity (2) Theme: Speak out if you love me
Activity (3) Theme: Love is priceless. Love me with prizes
II. Activity time
xxxx from August 1st to August 6th
III. Target audience
1. Target audience: aged between 23 and 45, with good clothes, especially men who drive private cars and customers of beauty salons;
2. Activities (2) Target audience: Activities (1) Husbands (or boyfriends) of participants and members of beauty salons;
3. Activity 3 is aimed at the target audience: Activity (2) Participants and all women who participated in the selection;
IV. Activities
Activities (1): "Valentine's Day Lovers, True Love Unlimited" Special Activities
During the activities, all men can buy a special package of "Romantic Heartwarming for Couples" in the beauty salon and give it to their wives (girlfriends) to fully express their love and thank their wives (girlfriends) for the past one. Beauty salon customers can also promote at the same time (lovers can enjoy preferential activities);
Beautiful heart card can enjoy nine special offers:
1. Choose basic nursing items for 12 times;
2. Choose body care items for four times;
3. A set of "Infinite Love" custom-made product gift boxes (specially packaged) was given to his wife (girlfriend);
4. On August 26th, a bouquet of flowers (11 flowers of your choice in color) and a box of exquisite chocolates were presented to the designated person by a special person;
5. Get a brand-name men's belt (or a brand-name shirt or wallet);
6. get a special cleanser for men;
7. Give men kidney care once;
8. Get a love pledge card and participate in the "Best Love Talk" selection activity, and get a chance to win a beautiful prize;
9. you can get a 1% discount if you book on the same day.
Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 1% discount (discount)
Activity (2) Love Vows of "Speak out if you love me"
During the period from August 1 to August 6, xxxx, all men and husbands of beauty salon members who buy the special package of "Romantic Heartwarming for Couples" (. Note: You don't need to buy the special package of "Romantic Hearts for Couples"). You can get a love pledge card at the beauty salon, write down your touching love words and stick them on the heart-shaped board at the entrance of the beauty salon, so that everyone can witness their love for their lover and make their love last forever!
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