What social software is available in Japan? Similar to WeChat

line

Introduction

Line was launched by NHN Japan, a Japanese subsidiary of South Korean Internet group NHN. Although it is a communication application that started relatively late and was only officially launched on the market in June 2011, it currently has more than 70 million registered users worldwide, of which 32 million are in Japan. 44% of Japanese smartphone users use Line.

Line’s most attractive feature to users is the “chat emoticon stickers”. More than 250 kinds of emoticons give users an interesting tool to convey their mood when using Line. Among them, the very cute and distinctive Steamed Bun Man, Coni Rabbit, Brown Bear and James officially designed by Line have been well received. These four cartoon characters have also become important elements connecting other Line products. Free calls, free text messages, 24 hours a day, anytime, anywhere, enjoy the new communication tool - LINE, with unlimited calls and text messages for free.

Features

Free calls anytime, anywhere

As long as you are a LINE smartphone user, you can make free calls and use LINE with high-definition sound quality. Chat for as long as you want for free.

Sticks and emoticons that better express your mood

Use the built-in stickers and emoticons to send cuter messages.

Change the background to make sending messages more interesting

You can use 23 different backgrounds, or change the picture saved in your phone as the background.

You can send free messages to your friends at any time

As long as you are a LINE user, you can use free text messages anytime and anywhere, and you can also send pictures, maps, etc. in group chats

Profit model

Paid emoticons

The Line emoticon store was launched at the end of April this year, where users can pay to purchase emoticons. According to NHN, sales of virtual expressions brought in 300 million yen (approximately 23 million yuan) in revenue in August.

Game Platform

In July this year, Line Birzzle, a new game launched in partnership with Line and Birzzle, provides an interesting way to play. When Line users download the game, they will receive a set of emoticons about the game for free. Encouraged by this model, Line Birzzle ranked first on the free list of the Japanese and Taiwan App Stores on the first day it was launched.

LINE, headquartered in Japan, is the most popular mobile instant messaging application in Asia, along with South Korea's KakaoTalk and China's WeChat. LINE claims to have 190 million registered users worldwide, saying that 80% of them are monthly active users. Now, after forming partnerships with a number of celebrities in Asia and Europe, it is working to expand its U.S. market. [3]

Software update

v3.1.7

Improve the problem that some devices cannot make voice calls in WiFi communication environment

Improved the call tone problem of some devices [4]

Optimized the notification reminder function

Improved other problems

v2.5.1

A new "Activity" category has been added to the Sticker Shop

Users can take advantage of the new shortcut creation function, which will make it more convenient to send messages or make voice calls with friends and groups.

Improve the phenomenon of occasional failure to display properly

Improve some usage problems

Edit this section of software parameters

Software name: cross-platform Communication tool: LINE

Version number: 2.5.1

Category: Instant chat

Interface language: English

File size: 10.77 MB

Supported firmware: 2.1 / 2.2 / 2.3 / 4.0