SMS marketing data analysis, how to analyze and how to summarize?

Mobile phone information marketing has no expected goal. Most commercial phenomena are closely related to the core content, marketing strategy and improper application format of marketing short messages. There are also some popular businesses that often send marketing messages step by step. They are always eager to be famous, and they give their customers mobile phone information. Then naturally it is impossible to have the expected goal.

The analysis of the phenomenon that mobile phone short message marketing has not reached the expected goal can be summarized as the following four aspects:

1) Enterprises must remember to insert the relative name of each customer in the mobile phone information when sending mass messages through SMS marketing applications. Then, each customer uses his/her own (or nickname) to receive and send this short message, which will make the information more personalized and establish the distance between the company and customers. In addition, the final enterprise signature of mobile phone information marketing not only pays attention to the people who send and receive mobile phone information, but also emphasizes the name of the enterprise, which aggravates the feeling of the enterprise or product in the eyes of customers and lays the foundation for customers' purchase behavior.

2) When sending short messages, it is very popular to use incisive, accurate and humorous advertisements. So remind everyone that clean and tidy cell phone information sentences, concise and clear, interesting and vivid grammar will leave customers with a better feeling and easily achieve the expected goal!

3) The other basic element of mobile phone information marketing is to stimulate customers' desire to buy. If the vital commodity information cannot be well reflected in the core selling points, the competitive advantage of enterprises will be lost. Another mode of thinking to improve customers' purchasing desire is to first recognize customers' wishes together.

4) Why hasn't our SMS marketing responded yet? Sometimes online complaints often appear. That shows that your mobile phone information is too complicated and even leads to misunderstanding by customers. The first thing to do in sorting out mobile phone information is to prevent noun terms and complex proper nouns. If customers want to use simple and direct spoken or vernacular, they can correctly understand and master the business process at a glance. Enterprises must consider the customer experience when writing short messages, and simplifying a popular paragraph is more conducive to your product marketing.

Third, how to improve the expected goal of mobile phone information marketing?

1. The attraction of all kinds of mobile phone short message marketing content is the key to the click-through rate. Imagine, if there is a marketing message of less than 70 words, which has no attraction, how can you succeed in many marketing messages? Therefore, the new core content should be straightforward and direct to the customer's supply and demand, so as to improve the conversion rate of marketing short messages.

2. Do a good job in customer segmentation

Customer segmentation is a particularly important step in mobile phone information marketing. It is often beneficial to the management of mobile phone contacts to analyze the customer's personality characteristics, cooperation intention and make a good screening. It is particularly important to have a clear idea about yourself and give this kind of customers what time and frequency band are suitable for what kind of mobile marketing short messages. Different customer social groups, even if the mobile phone information is the same, have different favorite theme styles and frequency bands for sending and receiving mobile phone information, and hierarchical management is more conducive to distinction.

3. Statistical data tracking

The significance of mobile phone information marketing lies in promoting marketing. Whether for a large number of customers or individual customers, it is of great significance to understand the sending and receiving situation of customers' mass information and promote the transaction afterwards.

4. Standardized transmission band

Mobile phone short message marketing does not have to bombard mobile phone information. If we send marketing messages to customers' mobile phone information without knowing it, it is likely to cause customers' resistance, often fail to achieve the expected goal of operation and promotion, and it is more likely to face online complaints from customers and even cause other damage. Therefore, after we manage the overall goal and specific location together, we can send the mobile phone information to the corresponding customers completely and directly in a suitable period of time.

The above is the analysis of the marketing effect of mobile phone short messages. Only by applying mobile phone information properly can we reduce the cost of operation and promotion, and the expected goal is not worse than Internet promotion. A very fashionable passage on the mobile phone network is: there are no articles that are not easy to use, only people who can't use them. Master the skills of marketing short message, and make the expected goal of your operation and promotion as high as possible.