How do tea franchisees retain big customers?

Advocating politeness has always been an implicit expression of China people's affection for etiquette. As the second largest traditional festival in China, Mid-Autumn Festival gift-giving has become a common practice. Among many gift choices, tea gifts have become the new favorite of Mid-Autumn Festival gifts in recent years. A delicate, elegant and noble tea product expresses deep feelings and gratitude in silence. For tea franchisees, Wu Zhongtian thinks that big customers with rich connections are the key targets of Mid-Autumn Festival. Only by paying more attention to the focus and digging deep into the needs of big customers can the sales performance of Mid-Autumn Festival be greatly improved. The so-called big customers are also called key customers, big customers, key customers and quality customers. Key customers refer to key customers who consume products (or services) frequently, spend a lot of money and have a high profit rate, which can have a certain impact on the business performance of enterprises. Other customer groups can be classified as small and medium-sized customers. Tea franchisees must be good at tapping some local large customer resources in the course of business operation, such as paying attention to some chamber of commerce activities, entrepreneurs' associations or trade fairs, newspapers or magazines, enjoying the sales staff resources of other industries, or cooperating with high-end wine brand stores, VIP banks, high-end clothing brands, star-rated hotels, high-end clubs and high-end brand car dealers. Replenish these commercial resources in the business circle. Therefore, the clerks of tea franchisees should generally be good at casting nets, focusing on training, constantly selecting potential customers, and finally focusing on training gold customers, that is, customers who finally find themselves in need of gifts on large holidays, especially those who have a clear demand for the tea products you recommend, have a positive attitude towards your services and tea brands, and may give you customers with large orders. This is the core of organizational influence, with financial stability and quick payment. As long as these conditions are met, tea franchisees should take good care of such big customers. On Mid-Autumn Festival, the salespersons of tea franchisees should invite or visit in advance to discuss the holiday gift tea business. You can call them there, or invite them to the store for tea, so that big customers can feel the attention at the first time and get relevant and effective information. This is also a courtesy greeting from the sales staff of the tea franchise store to the customers. In the Mid-Autumn Festival, the "First Mid-Autumn Festival Ceremony" was launched in the fog, which is to express sincere greetings to customers with courtesy. Personal connections are money veins. In the highly competitive tea terminal market, tea franchisees need to take the initiative in market sales and operation, especially on large holidays. Grasping the sales opportunities can win the first battle in the second half of the year, boost morale, keep the operation of tea shops on the track of "positive energy" and maintain fresh and unbeaten competitiveness.