Compensation standard for preferential cash back

Compensation standard for cash back from praise _ Baidu knows that improper marketing behaviors such as cash back from praise not only violate national laws and regulations, but also violate consumers' important legal rights such as the right to know and fair trade. The Law on the Protection of Consumers' Rights and Interests stipulates that consumers have the right to know the true situation of the goods they buy or use or the services they receive; The Anti-Unfair Competition Law stipulates that operators shall not make false or misleading commercial propaganda on the performance, function, quality, sales status, user evaluation and honor of their products to deceive and mislead consumers; The "Electronic Commerce Law" more clearly stipulates that e-commerce operators shall not make false or misleading commercial propaganda to deceive and mislead consumers by means of fictitious transactions and fabricated user evaluations.

However, nowadays, returning cash to brush praise has become a common trick of many businesses, and commodity evaluation has lost objectivity and impartiality. With the approach of "double 1 1", this survey by Guangdong Consumer Council once again exposed the seriousness of the problem. The survey results show that among the 600 samples surveyed, 85 samples are attached with discount cash back cards. Such obvious violations and infringements account for such a high proportion! It can be seen that it is necessary to strengthen the daily supervision of relevant departments and timely discover and investigate business violations. If we only rely on centralized and short-term investigation and management, I am afraid we can only treat the symptoms.

It is worth noting that the trend of "private chat" in improper marketing activities such as cash back from praise has caused no small problem to daily supervision. I am afraid that many consumers have had this experience: get a takeaway and attach a small card: "Dear, scan the code and add WeChat, and praise the screenshot to cash back." The praise that Ms. Li came into contact with in her last article was also carried out through private letters and short messages. This kind of "private chat" improper marketing is often not reflected on the official page of e-commerce, which greatly increases the difficulty of discovery and investigation. Therefore, it should be a practical and effective solution to encourage consumers to report and give certain rewards after verification. The Guangdong Consumer Council suggested that consumers can call 12345, 123 15 or log on to the Consumer Council official website to lodge a complaint.