How to write Taobao micro poster copy

Question 1: How to write a short story in the circle of friends of WeChat merchants can force you to say hello! I'm happy to answer your question. First, how to write an essay in a circle of friends?

First of all, what do friends write?

1, write life

It is to share your real life state and life scenes, and the most direct thing is to publish personal life photos. Whether it's going out to play or eating a big meal ... everything interesting and desirable in life can be used to publish a circle of friends and present the truest you.

Step 2 write hot spots

In order to keep your circle of friends alive and interesting, you need to pay attention to hot events. Usually pay more attention to Weibo hot list and Baidu hot list, share hot spots to attract people's attention, and then express your own views on the event, showing a lively you with personality and attitude.

3. Writing is interesting

Publish riddles, tests, surveys, etc. , usually collect such high-quality content and then express it in your own language. It looks real and can bring interaction. To make friends in a circle of friends, you need to "make friends with your heart".

Step 4 write products

To do WeChat business, you definitely need to write a product copy. Whether the product copy is good or not directly determines whether your advertisement is attractive or offensive. Writing products includes customer effect feedback, own experience, packaging and delivery details, company dynamics and so on. The product copy is condensed into three sentences: look at me, buy me, you must buy me!

5. Write the value

You need to show your professional image by writing professional knowledge or suggestions, which makes it easier to win the trust of potential customers and make sales easier. Simple advertisements are just vending machines without temperature. WeChat business must become a person with personality and an expert in solving customer problems in order to do a good job in WeChat business.

Secondly, how to write a short story in a circle of friends?

1. What do you need to show?

It mainly includes: health knowledge, professional ability, taste, positive image, sense of humor, etc.

2. Where did the materials come from?

① Current hot spots. Hot spots are always rising. Major holidays, Tu Youyou Nobel Prize, Huang Xiaoming wedding, the merger of the US Mission and public comments ... articles that pursue hot spots are the easiest to catch fire. In order to pursue hot spots, enterprises often stay up late to write articles and make posters.

2 details of life. What you see and hear in life can also be used as the starting point of the topic. For example, what do you think of reading a book, what do you gain from watching a movie, hearing an interesting thing and seeing a scene that touches your heart. ...

(3) a novel discovery. You have a novel discovery, and you think others will be interested and don't want to share it, so share it.

4 a whim. There is no reason why you have an interesting idea and want to share it.

3. What are your original ideas?

Referring to the first point, what needs to be displayed? When you show yourself, try to contribute value. What is value, simply understood, is something useful and enlightening to others. Always keep a willingness to give and share.

4. How to improve the Force?

Tasty, valuable, rare and expensive articles, words, pictures, etc.

Step 5 arrange pictures

Make sentences fluent, without ambiguity. Match a forced map.

Failed circle of friends composition type:

1, the circle of friends is not only chaotic, but also forwards things that have nothing to do with themselves and cannot be forced from time to time, such as frequently forwarding other people's QR codes.

2. Turn brushing frequency into a habit. A little reluctant things, such as watching musicals, were screened by small video screens 18 times in one breath.

3, temper, swearing is as bloody. Writing is different from speaking. Without the coordination of expression, tone and body language, it is easy to turn jokes into personal attacks, and don't force them by suppressing others. This kind of death also includes spreading negative energy, vulgar words and disgusting pictures.

There are too many colorful special symbols interspersed in the copy, which looks messy and unsightly.

The short stories in the circle of friends should be as concise as possible, and it is more appropriate to keep them within 120 words. If the text is too long, it will be folded and the possibility of being read is relatively low.

In addition, the most important ability to write a good copy is to think from the customer's point of view, what they like and dislike. Many people hate WeChat business before they become WeChat business. So, write a good copy and read it yourself. Ask yourself: "What would it feel like to see this circle of friends if I were not a WeChat merchant?" Many WeChat merchants admit that looking back at his circle of friends is very unpleasant, so how can we impress customers? ...& gt& gt

Question 2: I want to introduce a product with a micro poster and then promote this poster page. Is there any overall plan that can get quick results? Then you have to find someone to make a poster first, and then promote it in combination with your product.

Question 3: How to write the poster language of WeChat business product knowledge lecture?

Question 4: How to write the sales copy of Chen Chen ydc?

I have been engaged in copywriting for many years and am keen on collecting all kinds of classic copywriting. As a science student who loves copywriting, I have been trying to find a rule, sum up a good copywriting and make a methodology, but now I can only say that I have a little experience and share it with you.

Let's talk about some of my personal views-

First of all, I think copywriting is classified. Different copywriting is suitable for different scenes and uses, and the applicable methods and theories are also different. But one principle remains the same:

What is sales logic?

For example, if you sell mobile phones, just find someone on the street to sell them. It's no use just playing word games at this time. You must find a reason to convince him.

For this reason, I call him sales logic.

From this perspective, I think copywriting can be divided into three types ―― motivation copywriting, product copywriting and packaging copywriting. Each copy is suitable for different products and occasions.

Let's analyze the applicable products and writing methods of different types of copywriting.

First, a copy of the motive

Scope of application-new categories, new service forms and most start-up brands.

What is inspirational copy?

For example, you are a door-to-door car wash company. When you face your customers, the first problem to be solved is to provide an incentive for them to choose to wash their cars at home instead of going to a car wash shop. At this time, no matter how well you express your feelings and creativity, consumers don't have this choice motive, they will only say "very interesting" and will not give up their original car washing habits-people's consumption inertia is hard to be changed.

For example, I have seen a copy:

The picture shows a courier and a car washer coming to the door together, one serving the customer and the other serving the car.

What's wrong with this sentence The reason is that there is no clear consumption motive.

Compared with express delivery, it is a good idea, but this kind of copy does not give customers a reason to give up going to the car wash shop, and based on the usual consumption inertia, it is difficult for them to change their choice of family car wash.

If I were to write this article, I would write it like this-

The sales logic behind it is to make consumers realize that it is a waste of time to queue up at the car wash shop, and door-to-door car wash can help you save time and do a lot of things.

Most start-up brands are prone to make a mistake-thinking that as long as their copywriting and activities are interesting and attract a lot of attention, they will bring about transformation. Actually, it's not. First, you have to find a reason for consumers to change. Otherwise, the direction is wrong, no matter how well written, it is difficult to bring effective transformation.

Another example is the poster copy I wrote for a used car company (I won't pass it on to avoid advertising suspicion)

The picture shows a baby following his father into a bus. The sales logic behind it is that buying a new car needs to save a lot of money, and the baby will accompany you to suffer, but buying a second-hand car is the lowest 1 10,000, so it is easy to buy a car and live a relaxed life.

Another example is the copy I wrote for a company that does free wifi in the city.

The picture shows a little brother calmly watching a movie in the square. The sales logic behind it is that no matter how much traffic you have, it is better to use wifi unscrupulously. There is WiFi to play at home, city wifi outside, and Hi.

The above are some examples written by myself. There are many similar copywriters on the market. Welcome to add them ~

Second, the product copy

Scope of application-the product category just needed, especially in the highly competitive industry.

I mentioned at the beginning that there is a basic principle in copywriting, that is, there must be sales logic behind it. When talking about motivation copywriting, the sales logic is-if you don't understand or agree with the new category, I will find a reason for you to understand and agree.

And for those industries that consumers already know and agree with?

Of course, products are king! As long as your product copy is awesome enough to show the selling point of the product incisively and vividly, then you give consumers a reason to choose you.

How to write a good product copy? After a lot of analysis of excellent product copywriting on the market, my summary is as follows-

1) sort out the core selling points of your product.

2) Find an easy-to-understand reference for the selling point.

3) Describe a moderately exaggerated scene and connect the product with the reference object.

For example-Le Chun once >>

Question 5: How to use WeChat business as a drainage referee and me as a friend to write a copy? Hello.

If the introduction and promotion are well done, then the most important thing is to write soft articles. How to write a soft article? The first step is to make a good title.

The title is very important. When your title is done, it will attract people to click in and then others will pay attention to your content.

There should be neither too much nor too little content. People can't watch it if they watch it too much. Too little content is not enough.

This is also very methodological.

Question 6: How to promote a soft article written by toilet paper WeChat business in WeChat business;

1, Jiugongge thinking method

Take a piece of white paper, divide it into 9 squares with a pen, and fill in the product name in the middle square. Next, please fill in the other eight boxes that help the sales of this product. This is a simple exercise of forcing creativity, and I often use this method to conceive various design drawings.

Of course, after thinking of the advantages, we need to focus on how to use them. As we all know, promotion is packaging and strengthening advantages. However, there are so many advantages that everyone has no memory. For example, my mask has 20 functions, and I don't think I can remember any of them after the speech. On the contrary, if I only strengthen one of the functions-deep moisturizing, then the next time people want to find moisturizing products, they may all come to me.

So the use of memory points should be adapted to local conditions. On posters and posters, strengthening memory should not exceed 3 points at most. On the details page, it's different. You can show the key advantages as much as possible.

2. Selling point extension method

Copy down the characteristics of the product description and extend it after each point. Simply put, it is to slowly introduce and extend products one by one. Of course, this is also the most stupid and effective method. This method is the picture I saw in the circle of friends who made cosmetics before.

Three-paragraph writing method (for classic details page)

This is to imitate the "inverted triangle writing method" in news. In the first paragraph, focus on the main points, because most people have no patience to read the whole text. For writing, you can consider some columns or articles, depending on your personal writing ability. If the writing skills are not good, you can write selling points point by point. The last paragraph is "hook", the main task is to call on people to buy now and strengthen the unique selling point, price advantage or gift of the goods.

Condensed into three sentences: look at me, why do you want to buy me? You must buy me!

4. When writing online shopping products, we should pay attention to SEO friendliness, that is, we should pay attention to the search relevance of search engines and the text model in search models.

People who can't write commodity copy are writing for themselves; People who can write commodity copy are written for the target audience; The person who can write product copywriting best, copywriting is written to the target object and search engine spider.

The product name in your copy should be complete (including the brand and the correct model in Chinese and English), which is convenient for domestic search engine spiders such as Baidu 360 to read. The complete product name should appear at least 2-3 times.

Anyone who knows the working principle of search engines knows that when the search keywords are not found in all the baby titles, search engines will grab the copy in the product properties and details page. Moreover, even if your keyword appears in other peers' baby titles, as long as the keyword appears frequently in your details, it will increase the relevance, thus making the baby rank higher than other babies.

Sellers who are keen on through train, if they have seen the natural search model analysis of old orders or the model analysis of through train quality score, must know that there is something called text model in the natural search model, and one of the four correlations of through train quality score is also called text correlation. You know the relationship between them!

Good product copy needs excellent pictures.

Indifferent copywriting is not as good as convincing photos, and long speeches are not as good as illustrations. Commodity copy is not words, sometimes a picture is enough.

6. Use soft text to induce consumers to buy according to "your knowledge suggestion"

A good salesman will use wonderful words to change your preset target goods and budget when you first enter the store. He will guide customers to high profits or the goods he wants to sell most, not the goods you want. Do you want to challenge it? You can also use this goal to manipulate the consumer's mind, so that he can buy more accessories, buy a certain color, buy higher specifications and accept your pre-order items.

7. The sharpest soft article about commodities is telling favorable facts.

What award did this product win? Which famous brand? Is it the current sales champion of that channel? Which website has the best reputation among netizens? Which popular star speaks for this product? What is the absolute price advantage (such as the lowest price in the whole network)? No matter what your copywriting skills are, if your goods have these advantages, remember to emphasize them from time to time, and then you will wait to count the banknotes. But remember not to overdo it, don't push too hard.

Good copywriting can resist the attacks of competitors.

Rival attacks include whispering attacks, copywriting attacks and price attacks. If you feel that your opponent has affected your sales, you must do something, you ... >>

Question 7: How to do the e-commerce WeChat marketing plan? To solve the problem, you must first distinguish the difference between the plan and the scheme. Plan can be said to be a framework, and plan is the specific content in this framework. It is necessary to write clearly the marketing methods, operations, activities, work arrangements and many details of WeChat.

Otherwise, it is unrealistic to make a marketing plan immediately without any foundation. Of course, it doesn't matter if the boss forces you to make a plan. At the end of the article, I will teach you how to make a WeChat marketing plan quickly, but at the beginning, I still want to talk about the detailed steps of making a WeChat marketing plan.

Work that must be paid attention to in the early stage

1, understand the purpose of enterprises to do WeChat marketing.

This is very important. If you don't know the purpose of doing corporate WeChat marketing, you may have made different plans. Some enterprises try to make their services more convenient, such as China Southern Airlines and China Merchants Bank, while others try to better promote their products and get higher sales, such as Starbucks and Durex. When you understand the needs of the enterprise, you can clearly choose whether to use the service number or the subscription number. Before, some of my customers chose the subscription number when registering, but found that what they really needed was the service number. Because the newly registered subscription number cannot be upgraded to the service number, they have to re-register. In case the previous number used its official name, it would be very troublesome to name the newly registered number. Of course, you can also open both accounts, but you need to consider the division of labor between the two accounts, otherwise it will be chaotic.

2. Analyze peers or related accounts.

I found that many operators of WeChat WeChat official account pay little attention to their peers' accounts, and all focus on self-media or some accounts that talk about WeChat marketing, as if they were afraid that their peers would lose if they had one more fan. Usually, your peers are your best teachers. There are many things that don't need to be explored again, and even their successful operation methods or content layout can be directly copied. Before I make solutions for customers, I always add a large number of WeChat accounts related to their industries to see how they use service numbers and subscription numbers and know what types of accounts they use more. The marketing of those accounts is relatively mature, and I pay attention to their dynamics and operation methods, the arrangement of activities and the copy every day. After all, it takes a lot of time to make an industry-specific solution on competitors. If your industry has no decent competitors on WeChat, you can pay attention to you.

3. Operate WeChat account 1-2 months.

This plan is not like a plan. Plans often depend on estimates. Planning is to implement every detail, including work arrangement, division of labor, daily tasks and account operation activities. It takes some time to collect information to make such a detailed plan, and operating WeChat account is the best way to collect information.

Because each marketing channel operates in a different way, you can't do WeChat marketing as before. It's best to run the company WeChat official account 1-2 months first, and have a general understanding of the marketing games and routines in WeChat, so that your plan will basically take shape. If you have no idea about WeChat marketing, you can directly copy the account content that you think is most suitable for your peers to do WeChat marketing, try it yourself for a while, and then fine-tune. In the past, one of our customers had a clothing store called Yushang. Their boss-in-law has no idea about WeChat, and then directly imitates some accounts in the clothing industry. Now, their accounts are working well, which has promoted the business of their store.

During this time, it is best to apply for some resources from the company to do some activities, such as forwarding friends, bringing friends to the store to spend rewards, in-store promotions, discounts and so on. As long as it can be used to support WeChat activities, you can try it.

There is also interaction with customers. Many netizens think that customers ask questions and then we answer, which is interactive. Actually, it's called question and answer, not interaction. Interaction requires your official account to actively drive users to communicate, such as an article I wrote before, "What did God take from you? There is our interactive content in it, and interested friends can communicate with me. The purpose of this is to inspire some like-minded people to enhance interaction. Simply put, it is to enhance feelings with customers.

You can try to recommend your complementary industry account in the article, that is, recommend your account at the bottom of the other party's article and their account at the bottom of your article. For example, if I sell wall paint, I can cooperate with the enterprise of floor, and the enterprise of milk powder can cooperate with the enterprise of BB car. Our customer base is roughly the same, but the products ... >>

Question 8: Is there any good promotion scheme for WeChat? No matter how good the product is, it needs to be promoted, and no matter how good the content is, it needs readers. Whether you are doing WeChat business or playing WeChat official account promotion, you must do it. Let's talk about how to directly promote it.

1. Online whole network promotion

Online network-wide promotion includes Weibo, official website, soft articles, blogs, QQ groups, forums and social networking sites.

2. Momo APP promotion

Registered accounts: There are several registered accounts for boys and girls.

Join the group: add 10 group to each account. If the group size exceeds 50 people, pay attention to nearby news.

Dynamic interaction: Send a personal update every day, talk about life, upload personal photos and say hello to other accounts.

Bundle Weibo: Bundle Sina, Tencent Weibo, Renren, email and other related content.

Add attention: add 300 followers every day to increase fans, and the total number will reach 1-20000.

3. Meet APP promotion

Real account number: update photos in time, bind Weibo, etc. In order to make the narrative authentic.

Join the circle: only join the circle with more than 10000 people.

Dynamic interaction: refresh every 30 minutes. People nearby like each other's recent photos and say hello to claim gold coins every day.

Add attention: add 300 followers every day to increase fans, and the total number will reach 1-20000.

4. Yixin APP promotion

Registered account: mobile phone number to open WeChat, set avatar and signature.

Join the group: After the initial stage, CreditEase changed contacts to attract friends and expand the group number.

Export Address Book: Prepare a batch of accurate customer mobile phone numbers, import them into mobile phones with pea pods, 9 1 assistant and QQ synchronization assistant, and start to add customers who have opened E-mail as friends.

Invitation to open: use the free short message function of E-mail to invite customers to open and promote it by mass sending free E-mail messages (50 pieces).

5. micron APP promotion

Registered account: Sina Weibo account was opened in Meguiar's, and the avatar and signature were set.

Join a group: Search nearby groups and keywords to find accurate customers.

Promotion points: Don't advertise before joining the group. You can get to know the group members on the group page, publish soft articles to create your own group, group name and group fixed-point promotion.

Group promotion: search or click on the icons of nearby groups to enter the page to comment on the dynamics, and directly chat with group friends by viewing the group members' pages for promotion.

6. WeChat trumpet import address book

Register an account: register a number of WeChat trumpets with the mobile phone number, set the avatar and signature, and send them to the circle of friends appropriately.

Import address book: prepare a batch of accurate customer mobile phone numbers or QQ numbers.

Greetings plus people: friends' batch recommendation plus mobile phone address book WeChat friends' batch recommendation plus QQ WeChat friends' greetings: friends' introduction, please add me!

Import tools: pea pods for Android, 360 Mobile Assistant PP Assistant for Apple, 9 1 Assistant, QQ Synchronization Assistant.

7. WeChat trumpet virtual positioning promotion

Register an account: register a batch of WeChat trumpets with your mobile phone number, set up your avatar and signature, send a circle of friends appropriately, and always stay online.

Modify the location: download the WeChat location modification App software and use it after installation.

National positioning: The modification of WeChat positioning is currently limited to Android system. Before modifying the positioning, it is necessary to set a clear geographical location, and to modify the positioning, it is necessary to set a virtual location allowed by the mobile phone system.

Say hello in batches: stop calling every 20 times, call again every one or two hours, and check the information and friends circle of people nearby before greeting.

8.QQ number is promoted by adding friends in batches.

Join QQ group: use QQ group search to find the target group to join.

Good relationship: join the group, don't advertise, chat first and get familiar with it.

Add group friends in batches: open group settings, view group members, manually add accurate group friends, and generally write self-introduction when verifying friends.

Add WeChat in batches: group the newly added QQ friends, right-click the QQ friends' avatars, and directly add them as WeChat friends.

9. WeChat group integration and promotion

Prepare an account: buy a Guangdong Unicom WeChat Woka and open a micro-signal.

Transfer friends: use the original address book of the mobile phone and add it as a friend with a new number.

Attractive group building: build four WeChat groups with 100 people, with attractive group names, and plan the group functions, such as integrating resources, local life, communicating with group friends, building groups with each other, and expanding friends.

Start to transfer: the number of group and individual WeChat friends reached the expected level and began to transform. Push graphic messages on public accounts to attract attention and exchange resources.

10. WeChat friends circle promotion

Data setting: both name and signature are set as advertisements, and the signature is within 15 characters.

Friends ... >>

Question 9: How do WeChat e-commerce play WeChat e-commerce is actually an e-commerce model based on WeChat chat software, which can also be understood as social commerce. The behavior of selling your products through a social behavior around you is WeChat e-commerce.

There are actually many difficulties in doing a good job in WeChat e-commerce. However, I have come to a conclusion through practice, as long as I take the normal road! Here are a few key points:

E-commerce WeChat Marketing-How to Position

This is what many people are asking. In fact, many people still doubt the value of this new marketing tool. Future marketing doesn't need too many channels, as long as your products enter consumers' mobile phones, it is the best.

Marketing. The cost of traditional e-commerce and traditional enterprises entering the mobile Internet is too high, while WeChat has achieved "zero cost" to enter the mobile Internet. Undoubtedly, the QR code is a bridge between the connecting line and the offline line, while the public is a cross.

Mutual space.

Regarding positioning, Ren Shan Information needs to emphasize that WeChat is by no means a direct marketing channel, but an efficient customer service, CRM and communication tool. E-commerce customer service tools

Answer all kinds of problems that users encounter in the process of purchasing products and using products or services; CRM tools can classify members according to the attributes such as region, gender, skin type, height, source and products purchased. , and make decisions regularly.

Push the corresponding products and services to achieve precise marketing; Conventional communication tools, used to * * * users to buy again, to enhance customer feelings, improve user viscosity communication tools.

2

E-commerce WeChat Marketing —— Construction and Assessment of WeChat Operation Team

The core points of the ideal construction model: service orientation, high-level promotion, middle-level leadership and full cooperation.

Implementation method:

1. The market is maintained by special personnel, editing contents and planning activities, and integrating the dynamic demand and information of enterprise marketing;

2. Synchronize with Weibo's operation and network promotion content;

3. The customer service department provides WeChat customer service communication support; Managers regularly summarize and analyze data; Senior management provides resource support and coordination support to improve operational efficiency.

A suitable WeChat operator must have the following characteristics:

1. wechat heavy users are good at content planning, can empathize, and do not reflect hundreds of millions of netizens by themselves;

2. Careful and patient;

3. Have the whole network thinking, market sense, be proficient in social media, lean over to communicate with netizens, and have a good attitude.

What is the assessment standard?

1. If the information arrival rate is above 40%, it is qualified. Do you know enough about users and have an accurate grasp of time?

2. If the reading rate is above 30%, it is qualified, and it is inferred whether the content editing is in place; More than 20% of the fans participating in the activity are qualified, and whether the anti-push activity attracts fans;

3. It is reasonable that the compound growth rate of fans exceeds 20% during the promotion period. If the activity rate of new users of WeChat is not high, users don't like this kind of marketing.

three

Wechat marketing operation: full coverage based on user behavior and characteristics

Adhere to the seven principles: 1 continuous investment and patient management; The principle is simple, and the operation can be completed with one hand; 3. The principle of simplicity; 4. Practical principle; 5. The principle of interest; 6. The principle of precision; 7 principle of timely kindness.

Grasp seven key points: 1 preparing for the exam, choose QQ number or several easy-to-remember English accounts, and lower the import threshold for users; 2. Content framework, interactive strategy and snowballing strategy for fans; 3 improve the interaction rate, pass the customs.

If there is a prize-winning activity, it must be interesting; 4 improve the conversion rate, flexibly insert marketing, websites and other channels for promotion, and guide users to buy; 5 Avoid the vulnerability of WeChat authentication. At present, wechat only recognizes whether it is authenticated or not, and it cannot.

Other contents; 6 Moderate cross-border to attract the surrounding fans of the target users; All-round drainage and three-dimensional crossing allow fans to get in and stay.

Eight experiences: 1 Do a good job in target customer group analysis; 2 content is king, giving consideration to the terminal; 3. Make enough interaction on the basis of subdivision; 4 continuous investment, implementation-oriented; 5. Realize marketing on the basis of communication; 6 as simple as possible; 7 Keep in mind the official appeal of WeChat; Moistening things quietly, ecological harmony and coaxial local prosperity.

four

Customer Maintenance and Conversion Rate in WeChat Marketing: Emotion, Skills and Strategies

There are skills to improve the conversion rate: 1 the title should be attractive; Summarize the essence

China, seize the user's psychology; 2 beautiful pictures, guiding clicks; 3. Short text, highlighting useful information for users; 4. Close it properly and set suspense; 5. The website is credible, with fast jumping and less buffering; The prize is attractive and attractive.

Easy; 7 do more prize-winning activities, the rules are simple and easy to operate, so that the user's operation should not exceed 3 steps; 8 proficient in delivery, flexible insertion and accurate push. 9 Make bold use of our own media ... >>