What is SMS marketing? What is the effect of SMS marketing?

Simply put, SMS marketing is to communicate with customers and potential customers through SMS. SMS marketing is very useful in all levels of marketing channels, no matter how big your customer base is, it can be covered. This makes SMS marketing suitable for enterprises of any size.

The most remarkable feature of SMS marketing is that it is a marketing method based on user permission. Users must agree to receive your messages before you can send them messages. This means that they have explicitly allowed you to send them marketing information. This is in sharp contrast to run-in marketing, which means that when an advertisement appears, the advertiser tries to attract your attention from what you are doing. Most of us are familiar with interrupted marketing. We are influenced by it every day. Social media advertisements, website banner advertisements and other common advertisements all interfere with marketing and attract your attention when you try to do something else. The biggest advantage of using permission marketing (such as text marketing instead of interrupted marketing) is that you put advertising resources on customers and potential customers who are interested in what you offer. This is why SMS marketing is so effective. And because texting is very affordable, SMS marketing activities can bring rich returns to your investment.

However, you must use the correct SMS marketing method to get the best results.