Creative scheme of restaurant Spring Festival activities planning

In order to ensure the orderly and effective activities, it is often necessary to make a careful activity plan in advance, which refers to the planning document made for an activity. Then the question is coming, how should the activity plan be written? The following are my creative plans for the Spring Festival activities in restaurants (5 selected articles), hoping to help you.

Creative planning of Spring Festival activities in restaurants 1 1. Purpose of activities:

Through this party, we can enrich employees' spare-time life, strengthen communication, understanding and trust between managers and employees, enhance team spirit and lay a good foundation for next year.

Second, the activity time:

Three. Location:

Jinhongting on the fifth floor

Four. Activities:

1, leader's speech

2. Department video

3. Program performance

4, interspersed with games

5. Dining (dining at the table) V. Preparation process:

Activity process of intransitive verbs:

1, opening dance (3 minutes)

2. The host made an opening speech.

3. Department Manager's New Year Speech

4. Department video

5. Procedures

6, interspersed with two games.

Seven, the game to be selected:

1, blessing word solitaire

Send one person from each table to stand up and say a New Year message at a time. The first word of the message must be the same as the last word of the above message, at least "homophonic". The wrong person goes to the stage to extract a small note indicating the performance content, perform a program according to the content on the note, or get a gift directly. After the performance, employees will get 1 small gift.

2, the copy is not out of shape

Choose two representatives from each table, and divide 20 people into 4 groups. Perform a group of actions according to the selected topics, and the last person will tell the performance content. Each team that answers correctly will receive a 1 reward.

3. Whispering: The organizer prepares a long and circuitous sentence (for example, you know several words: two points are ice, three points are clear, two points are cold, three points are clear, and four points are steaming). Each group (not less than 12 people in each group) sends a representative to memorize this sentence, and after coming back, it will be passed on from the first person in a "whispering" manner within the specified time.

4. Weather forecast: light rain slaps shoulders, moderate rain slaps legs, heavy rain applauds, and heavy rain stomps. Shoot yourself first, then shoot each other in pairs. Comparison of different effects, 30' thinking and the role of cooperation. Do it again.

5. Memory survey method

Description: With more and more things to remember, try to count by yourself: Unlimited game methods:

① Everyone forms a circle, and starts from the first person to say "I ate an AA today" (AA is the name of random food! )

② Then the second one went on to say, I ate an AA and two BBs ... (BBs have different food names! )

(3) This has been passed down, and everyone must repeat the previous food names and add new food names.

(4) until someone makes a noise in the middle!

5 examples of topics: choose some difficult dishes or dishes! Or something not very delicious! Example: beef soup with dried scallops and eggs.

Creative Scheme 2 of the Restaurant's Spring Festival Activity Planning "Reunion Dinner" is an essential family dinner in China during the Spring Festival, and it has become an essential food activity for family fun and group members to celebrate together. It is a long-standing custom for China people to get together for a reunion dinner on New Year's Eve every year. But also from south to north, from east to west, all over the country, and even Chinese who have lived in foreign countries for a long time. Reunion dinner is also a way for people to express the cultural psychology of all ethnic groups in China with the help of food activities in the New Year. Therefore, we say that the "reunion banquet" is first of all the carrier of the Chinese New Year holiday culture, which carries the cultural accumulation and cultural implication of the Chinese nation's "Chinese New Year culture" for thousands of years. As a restaurant, there will also be a wave of promotions. How to attract more customers to book through innovative reunion banquets has become a top priority.

First, create an activity atmosphere

Many restaurants will distribute red envelopes on the festival day, with only one or two yuan in them, mainly to create an atmosphere, and some will do so by asking customers for red envelopes, but this method is relatively not good, and they will also express New Year wishes to each guest.

Second, the menu arrangement of "Reunion Banquet"

1, four hot dishes: steamed mandarin fish (mandarin fish), three fresh fish maw, roasted shredded chicken, Chinese cabbage and winter bamboo shoots.

2, four cold dishes: brine rabbit, pickled fungus, cold celery, jellyfish radish.

3, soup, staple food: soup fresh mushrooms, shepherd's purse rice cake;

4, fruit after dinner: get together:

Ingredients: red and yellow cherry 100g, small tomato (cherry tomato) 100g, cucumber (Dutch cucumber) 100g, 100% fresh orange juice 50g.

Production: Wash tomatoes, cut them in half, wash cucumbers, cut both ends into small pieces, put them in a plate, and pour 50 grams of fresh orange juice. The total heat of this product is about 1 10 kcal.

Note: Everyone wants to celebrate the Spring Festival, so we must make innovations in the names of dishes and highlight beautiful themes such as blessing, such as happiness from now on.

Third, background music.

You can put some music to express your happiness and blessings, such as: Happy, treading on thin ice, Spring Festival Overture, Unforgettable Tonight, Full Moon, Golden Snake Dancing.

Fourth, the restaurant decoration

In order to highlight the lively atmosphere of the festival, restaurants usually set up decorations hanging related to the theme of the Spring Festival, and the main color is red. Various restaurants can be arranged according to their own positioning.

Creative planning of Chinese New Year activities in restaurants 3 i. Preface

China's industrious people have gradually formed four major cuisines, namely Cantonese cuisine, Shandong cuisine, Hunan cuisine and Sichuan cuisine, as well as delicious food with local characteristics during the exploration and development of food culture for thousands of years. Beijing roast duck is a famous food in Beijing, which is famous at home and abroad for its bright color, tender meat, mellow taste and fat but not greasy. Duck king Roast Duck is a new type of roast duck developed by modern roast duck masters adhering to the traditional roast duck technology. The roast duck is golden and shiny on the surface, crisp outside and fragrant inside, and tender inside. It tastes particularly delicious and is the best in roast duck.

Nowadays, the development trend of Xuanhua catering industry in the Spring Festival can be summarized as follows: the development is very rapid, the scale is expanding, and the market is booming. However, prosperity also means fierce competition. During the Spring Festival, there are always restaurants that fall down and new ones stand, but there are always several restaurants that stand firm in the big waves and continue to grow and develop. As the representative of Beijing Roast Duck in Xuanhua catering industry during the Spring Festival, "duck king Roast Duck" should become a famous signboard.

Second, the market/enterprise analysis

Xuanhua's catering Spring Festival market competition is also fierce. All kinds of hotels and restaurants compete for Xuanhua's limited food and beverage resources for the Spring Festival, impacting diners' tastes and horizons.

To be successful, a hotel must meet the following conditions: (1), with its own characteristics; (2) Total (quality) management; (3) Sufficient funds for market operation; (4) Innovation and innovation. These conditions are indispensable, otherwise it will be a flash in the pan. This is also the reason why many hotels and restaurants opened their doors and soon disappeared.

Oriental duck king Restaurant is a newly-built restaurant based on the original Oriental Food Plaza. After years of publicity and management, Oriental Bath and Oriental Food Garden have gained a certain popularity in Zhangxuan area, especially Xuanhua area. If we can make use of the popularity of "Oriental" in Xuanhua, we can promote the Oriental duck king Restaurant, improve the quality of the dishes (experts' comments are a bit poor), and add a cough to make the restaurant a rising star after the Spring Festival.

Third, marketing planning.

The purpose of catering Spring Festival service is to satisfy customers. Only when customers are satisfied with the hotel can they make a profit. To do a good job of quality service is inseparable from the efforts of employees within the enterprise; The success of internal staff marketing is based on total (quality) management, effective incentive mechanism and good corporate culture atmosphere.

Duck king Restaurant has been in business for two months, and now it is holding a preferential activity of "giving back to consumers' care". Take this opportunity to combine customer satisfaction marketing, internal staff marketing and cultural marketing as the focus of this activity.

1. The purpose of this activity: to increase the influence of the brand of "Oriental duck king Restaurant" and enhance its popularity and reputation; Enhance the "Oriental" image and enhance competitiveness; Enhance employees' corporate loyalty and centripetal force; Improve employees' service awareness and work enthusiasm; Further enhance the "Oriental" corporate culture; Increase sales and profits; Lay a good foundation for the next better development.

2. Activity time: July1-June 15, * * * 15 days.

3. Number of participants: all employees and customers in the east have meals.

4. Customer satisfaction, employee satisfaction, management improvement and cultural innovation.

Fourth, the specific scheme planning.

(1) SP scheme

1, "Smile Service"

During the activity, all employees will serve with a smile, be meticulous and patient, let customers come on impulse and return with satisfaction, and enhance the perceived consumption value. The concrete implementation is as follows:

A mobilization meeting will be held before 5 July, and a "service contest" will be held among waiters on 6- 15. A special page will be set up in the lobby to issue "Star of Service of the Day" and give material rewards every day.

2. Special price

(1) Introduce a special dish every day, and don't repeat it every day.

(2) Give some dishes with the customer's order, such as giving two side dishes when spending 100 yuan; Above 200 yuan, add 2 cold dishes; Above 500 yuan, add 4 cold dishes, etc.

(3) Discount, which is a magic weapon to rapidly increase consumption, is recommended to appropriately discount to stimulate consumption.

(2) Internal marketing plan

Internal marketing is a management strategy, the core of which is to cultivate employees' customer awareness, then to market internal employees, and then to push products and services to the external market. This requires two-way communication between employees and between employees and enterprises, * * * enjoying information and using effective incentives.

1. Strengthen the internal warmth management of all employees, and require each employee to treat other employees as their own customers and serve them like customers. And in the future work, internal staff marketing will be fixed.

2. essay contest

Internal staff essay: "My Choice-Oriental" (written by all staff, one for bathing and one for Spring Festival catering. The purpose is to cultivate employees' love for "Oriental" and let everyone work together to create "New Oriental"! )

Requirements:

(1) The theme revolves around what happened in Oriental duck king Restaurant and Oriental Bath, which can be work experience, feelings, messages, etc.

(2) The genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable.

(3) The deadline is July 13.

Encourage all employees to contribute actively. The first prize 1 was awarded in this essay activity, and the prize was 200 yuan; 2 second prizes, bonus 100 yuan; Five third prizes, 50 yuan. Focus on the exhibition.

3. Cost-saving competition

Through a series of activities, re-educate internal employees and provide their enthusiasm.

(3) product marketing plan

1. While promoting the Spring Festival with special catering, we also promote couples' packages, business packages, family packages and filial piety packages. For example, couples' packages can be launched in 38 yuan, 48 yuan and 58 yuan.

2. Green family banquet: With the improvement of living standards, people's diet is not only to solve the problem of food and clothing, but to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, advocate fresh green food; The combination of cooking methods and modern people's consumption fashion makes dishes delicious and nutritious; In the menu of family banquet, we should pay attention to the nutritional collocation of dishes and a balanced diet to meet people's health requirements. It is strongly recommended to launch the kitchen! ! !

Cultural marketing plan

Promote the "Oriental" corporate culture to consumers and enhance the influence of Oriental enterprises in the target consumer groups.

The environmental picture of duck king restaurant, the production flow chart of roast duck, and the spiritual slogan of the hotel (Oriental duck king Restaurant reminds you to pay attention to eating health) are made on the car body, so that customers can treat "eating" as a kind of enjoyment and linger.

Verb (abbreviation of verb) advertising marketing plan

In the modern society with advanced information, the media is undoubtedly the media that attracts public attention. According to the characteristics of different media and different media audiences, we should make a reasonable market positioning and target customer orientation, and choose the media to place advertisements reasonably, so as not to unilaterally pursue coverage and waste advertisements.

The combination of hard advertising and soft advertising has achieved good results. Using media integration to realize small input and large output.

Sixth, the effect analysis

1, publicity, so that consumers have a strong sense of memory, resulting in good word-of-mouth publicity, improve visibility and reputation.

2. The store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers to the enterprise.

3. Through service competition, essay competition and cost-saving competition, the sense of belonging and centripetal force of employees are greatly enhanced, and their work enthusiasm is improved.

4. Increase turnover through sales promotion. "Star of Service of the Day" was awarded and given material rewards.

5. Special price

(1) Introduce a special dish every day, and don't repeat it every day.

(2) Give some dishes with the customer's order, such as giving two side dishes when spending 100 yuan; Above 200 yuan, add 2 cold dishes; Above 500 yuan, add 4 cold dishes, etc.

(3) Discount, which is a magic weapon to rapidly increase consumption, is recommended to appropriately discount to stimulate consumption.

Creative planning of spring festival activities in restaurants. Activity background

The Spring Festival is the most grand and distinctive traditional festival among the people in China. On this day, people have a family reunion, and He Xinchun welcomes the New Year and prays for a bumper harvest. It is also on this day that people visit relatives and friends and thank each other! It is in such a thick festive atmosphere that our Spring Festival sales promotion activities have a lively opening. The theme of this promotion is "Give a good gift during the Spring Festival, and good luck comes first". Full New Year gift 1 (with coupon). In addition to coupons that can continue to attract customers to spend again, xx packages with strong Chinese New Year characteristics are also launched. Buy a set meal and you will get a cartoon doll, which is adopted. The atmosphere at the event was festive and warm, which not only set off the rich traditional cultural characteristics of the Spring Festival, but also expressed Paile's good wishes to customers in the new year!

Second, the promotion goal

1, the turnover during the holiday period increased significantly compared with the same period of last year;

2. Create a festive atmosphere in the store;

3. Enhance the brand image of Paile in an all-round way.

Third, the theme of the event

Good gifts are given during the Spring Festival, and good luck is a token.

Four. Activity content

Activity details:

1. Anyone who buys the "xx Package" for the New Year will be given a cartoon toy "Little Tiger" (already included in the package);

2, new year's food, enjoy at a low price!

Give "New Year's gift is sealed immediately" for every one-time cash consumption of over xx yuan, and there are 20xx limited edition 1 coupons in the New Year, so that you can enjoy all kinds of delicious food at the lowest price all year round! Limited quantity, while stocks last!

3. Enjoy the coupon content (there are two coupons for each discount, *** 12 coupons):

(1) Front: crispy chicken leg burger only needs 4 yuan.

Anyone who buys any hamburger at a normal price can get a citron tea for free.

Buy any set meal +65438+1 serving of 0 yuan's best popcorn.

Buy any set meal from 2 yuan+1 pair of spicy chicken wings.

2 yuan buys any set meal +2 skewers of flesh and blood.

Buy any set meal +3 yuan Kingdee Shrimp 1 serving.

(2) Reverse: Detailed Rules for Use

4. The specific rules for using coupons are as follows:

(1) This card is for our use only, and each card can only be used once;

(2) Please show this card before ordering. This card cannot be exchanged for cash.

(3) This card is valid from now until February 28th, 20xx;

(4) Under the premise permitted by the laws of China, Paile Hamburg reserves the right of final interpretation of this activity!

Activity time: from now until February 28th.

Products participating in the activity: all products;

Creative planning of Spring Festival activities in restaurants 5 I. Activity time and overall goal

Through the planning activities of New Year's Eve dinner, we can expand the popularity of the hotel, strengthen the emotional connection with customers, and guide the consumption of people in Hongtong County, thus achieving certain economic and social benefits.

Second, the planning content

(1) New Year's Eve package price:

1. Five Blessingg Welcome Banquet.

66 grand banquet.

C, congratulations on the rich banquet.

D, auspicious banquet.

E. Apprenticeship banquet.

F, golden snake has a spring banquet.

G, 588 yuan/table 688 yuan/table 888 yuan/table 1288 yuan/table 1688 yuan/table XX yuan/table 2888 yuan/table.

(two) box New Year's Eve preferential rules:

1. Guests who come to dinner will be given a plate of candy, a plate of dried fruit and a fruit plate at each table.

2. Every table can participate in the lucky draw, and the table is polite. 100% wins the prize.

3. If the dining standard reaches 888 yuan or above, a general standard room discount card will be presented.

If the dining standard reaches 1288 yuan or above, you will be given a discount card for ordinary standard rooms and free soft drinks.

If the dining standard reaches 1688 yuan or above, you will be given a discount card for ordinary standard room, free soft drinks and local beer, and a bottle of local red wine.

4. Each table is free of charge, and half a catty is auspicious for jiaozi to celebrate the New Year, from New Year's Eve to the fifth day of the first month.

(3) Implementation steps:

1, communicate with the food and beverage department and the production department, get familiar with the details of the package, and be aware of it.

2. Divide the customer base. (select vip customers)

3. Visit customers to win orders, and notify customers of the ordering time ten days in advance. (Control box seat standard)

4. Plan the number of reception tables within the acceptable range of the hotel, and inform the Food and Beverage Department to make preparations in advance. (Re-classification of seating standards)

5. Decorate the hall to create a festive atmosphere.

Thirdly, the renovation plan is to set off the Spring Festival atmosphere of the hotel and highlight the joy of traditional festivals in China. The main colors of this year's Spring Festival are red and yellow to achieve a happy and peaceful holiday atmosphere.

XX Spring Festival hotel decoration layout plan is specially formulated, please ask the leaders for instructions.

Theme: Spring Festival (except firecrackers, spring breeze warms folk customs)-Valentine's Day (flowers vs chocolate)-Lantern Festival (Lantern Festival is full of lights and people sing wildly). The specific decoration scheme is as follows:

Outside the hotel:

1, the peripheral plants are surrounded by flowers and stars all over the sky, a large pot of kumquat is placed at the main entrance of the hotel, red lanterns are hung on the ceiling, and colorful flags are pulled in the parking lot.

2. The words "Shanxi Dahuaishu Folk Hotel wishes the people of the county a happy New Year" are floating on the 2.led screen.

3. On both sides of the gate, there are couplets of "Farewell the old year, enjoy the beautiful mountains and rivers, welcome the new year and look forward to the bright future", and horizontally approve "Congratulations on the new year". (Please modify the contents of couplets)

4. Paper-cut patterns or auspicious patterns of the Year of the Pig are stuck on the glass door of the hotel lobby, and the four doors are symmetrical.

5. Put colorful flags on the balcony railings on the third and fourth floors.

Hall:

1. The ceiling downlights in the lobby are made into arc waves with red and yellow decorative ribbons, and a Chinese knot or palace lantern is hung between the two arcs.

2. The red and yellow decorative ribbon at the top of the front desk cashier is an arc wave, and a Chinese knot or palace lantern is hung between the two arcs.

On both sides of the main table (where the Christmas tree was originally placed), two large kumquat potted plants are erected, dotted around with red bags for decoration. There is a big Chinese knot hanging on the big pillars on both sides of the main table.

4. Yuan Pagoda is placed on the main stage, and other plants are decorated with stars and flowers.

(Contact the green potted plant supplier to replace the potted plants in time).

5. Paper-cut patterns of the Chinese Zodiac are pasted on the wall of the lobby bar.

6. The glass of the backyard access door is similar to the pattern of the door.

7. Play the background music of the Spring Festival, starting on the 28th of the New Year.

Restaurant:

1. Red and yellow decorative ribbons are made into arc waves between the ceiling downlights of the balcony passage, and a Chinese knot or palace lantern is hung between the two arcs.

2. The background wall of the banquet table is decorated with Spring Festival patterns.

3. Decorate the ceiling above the cashier with small lanterns and place kumquat potted plants.

All the plants in the private room are hung with red bags, with colorful flowers and small gold ingots scattered on them.

5. On the background wall of the elevator entrance, there is a 2-meter-high calligraphy and painting of "Congratulations on Getting Rich", which is hung out of the reach of human hands.

6. The original Santa Claus pattern at the welcome entrance was changed to the God of Wealth pattern.

7. On the second floor, there are all kinds of auspicious greetings posted on the wall of the dining hall aisle.

8. Play the background music of the Spring Festival, starting on the 28th of the new year.

9. On New Year's Eve, someone plays the God of Wealth in a Tang suit, and gives children red envelopes (including 1-5 yuan) in the restaurant. Reception and floor:

1. Little red lanterns are hung at the front desk and the top of the lobby.

Red lanterns are hung at the elevator entrance of each floor.

The above Spring Festival decoration layout scheme is for reference only!

Fourth, advertising.

A, the led screen in the store is floating (the New Year's Eve dinner at Dahuaishu Renjia Hotel is being booked hotly ...)

Leaflets and room discount cards

(1) The marketing department is responsible for designing and making the publicity pages of the New Year's Eve and Yuanxiao, and contacting the printing company to print and distribute them to all private rooms and major enterprises before 65438+125 October;

(2) Leaflets are distributed to government leaders, old customers who have spent in the store, new tenants who have recently moved in, new customers who have dined, etc. And combine the holiday greetings and blessings of the hotel with the holiday promotion activities of the hotel.

C. TV advertisements:

Content: At the end of the year, according to the traditional habits of the people in Hongtong County, Dahuaishu Folk Hotel has carefully cooked a unique and delicious New Year's Eve dinner package for everyone, and has large and small private rooms with festive decoration and first-class service, so that you and your family and friends can talk about the ups and downs of this year in a warm and peaceful atmosphere and look forward to a better life in the new year. Order a big gift package, there are gifts on the table. More surprises are waiting for you! Make an appointment at 6258999d, and send a blessing message.

V. Calculation of Hotel Revenue

A series of business planning activities carried out by the hotel around the theme of New Year's Eve dinner from June 5438+1October 25th to February 65438+April will surely achieve good economic and social benefits as long as the planning is accurate, the publicity is in place, the promotion is active and the implementation is serious.