What is the goal of the advertisement?

Mainly to let more people know that there are many kinds of advertisements, such as products. The product itself is lifeless, but through the description of the advertisement, more people can accept the purchase and achieve the desired effect. ...

First, expand new customers.

Generally speaking, there are two forms of advertisements aimed at expanding strange customers: drainage type and transaction type.

The purpose of drainage advertising is to design drainage advertising words to attract them into the store, and then cooperate with the trading system to guide the transaction.

The advertiser mainly writes hard-hitting advertising copy and orders products (services) directly through advertising calls.

The second is the new customers who expanded the transaction but did not buy it.

Advertisements to such customers must be based on unfinished customer files. Because 99% of the merchants don't have this awareness, customers, whether they clinch a deal or not, have never contacted him after visiting the store (or even left a phone number). You know, what a big mistake this is!

You pay advertising fees, invite them in at last, and then let them go without leaving a trace. Why invite them in with advertising fees next time? Why not ask them to leave their contact information immediately and then do further follow-up?

The fact that customers don't make a deal doesn't mean they don't have demand, but because you didn't capture their hearts with powerful words and let them feel the value you gave.

For the advertisements of new customers who have already made a deal but haven't bought it, it is mainly through establishing a communication system to continuously give value, improve the trust level, and design a series of promotional advertisements to achieve the psychological strengthening effect, and finally complete 80% of the transactions.

Third, resell old customers.

When designing advertising words for resale old customers, we should first focus on their past use and design targeted advertising words that meet customers' use feelings in order to achieve the purpose of facilitating transactions. This kind of advertising words are usually done by SMS (telemarketing is also possible) or by delivering special invitations.

Fourth, activate the old customers who stop buying.

In order to activate the old customers who have stopped buying to spend again, we mainly design short message advertisements and special invitations with summoning effect.

5. Let old customers introduce new customers.

Advertising design for the purpose of promotion mainly adopts the form of viral advertising, which quickly realizes the rapid fission of one change into two and two changes into four.

Sixth, lock in old customers for a long time

Advertisements aimed at locking in old customers are generally based on short messages and special invitations, which are designed with irresistible trading conditions, and it is easy to recharge and renew cards.

Seven, improve visibility

Advertisements aimed at increasing popularity pay more attention to the impact of manufacturing events and creative visual highlights, and do not require that customers can be sold immediately, but try to improve the awareness rate in the market as much as possible, paving the way for long-term interests.

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Sell the value behind the product to meet the specific needs of consumers, thus replacing the original brand position preferred by consumers. IPhone is the first choice for mobile phones, and Head & Shoulders is needed for dandruff removal.

(1) Improve the popularity and recognition of products.

(2) Strengthen the public's impression of enterprises and commodity brands.

(3) Improve consumers' naming purchase rate of brands.

(4) Maintain and expand the market share of advertising brands.

(5) Disseminating information about enterprises and products, business operations and services to the public.

(6) Strengthen the publicity of new products, popularize new product knowledge and introduce the uniqueness of new products.

(7) Correct the public's cognitive bias towards enterprises and brands, and eliminate obstacles in sales.

(8) Improve corporate reputation and establish a good corporate image.

(9) Advertise the target market that is difficult for personnel to promote at the moment.

(10) Conduct demonstration advertisements at the sales site to urge consumers to shorten the decision-making process and produce direct purchase behavior.

(1 1) Increase the sustainability of product use, maintain the market sales rate or increase product sales through advertising.

(12) Persuade potential consumers to visit sales sites or exhibition and publicity places, so as to improve their understanding of products and enhance their confidence in buying.

(13) Expand the influence through advertisements, create momentum, boost the morale of enterprise salesmen, and improve their enthusiasm and creativity.

(14) Create market and tap potential market targets.

(15) Create popularity and promote the development of social and cultural trends.

Advertising is just a means. Different means can play different tricks.

Advertising is like a kitchen knife, its main function is to cut vegetables, but it can also be used to kill people.

Of course, it can also be used for shaving. It depends on how you play. Different companies have different ways to play the same knife.

Some enterprises use advertisements to achieve sales purposes.

This is the most common purpose for many enterprises to use advertisements, so it doesn't need too much introduction.

There are rational appeals and emotional appeals here, both of which are aimed at selling goods directly.

Some enterprises use advertisements to create events.

This is a game of a few companies, such as Apple's classic advertisement.

Essentially, it is not used to directly sell products, but to create a sensational effect through advertising.

Then use this sensational event to attract free media reports and attract users to spread word of mouth. This is an advanced gameplay.

Some enterprises use advertisements to give brand tips.

This is a game of mature enterprises, such as Nike, because Nike shoes are household names.

So it doesn't need to tell you that it is a shoe company, it just needs you not to forget Nike.

So there were a lot of hype advertisements, and finally Nike's trademark flashed by.

Some enterprises use advertisements to raise the industry threshold.

Some fast-moving consumer goods enterprises essentially use advertisements to raise the threshold and prevent latecomers from using advertisements to surpass them.

For example, advertisements for various shampoos.

Some enterprises use advertisements to recruit employees and agents.

Some enterprises use advertisements to recruit employees. For example, many enterprises put advertisements on CCTV.

A large part is to use CCTV to show their strength and recruit more agents and employees.

For general finance, insurance, pyramid schemes and health products, the worse the reputation, the more companies like to bind the media with reputation.

Some enterprises use advertisements to recover the deducted money.

An enterprise's procurement advertisement is very opaque, unlike some physical objects, which can be distinguished by the naked eye.

So there are a lot of tricks in it, and executives can earn extra money.

Some enterprises use advertisements to get cash flow.

Of course, some enterprises will advertise at a loss, and they can use advertisements to pay the settlement date and sell goods.

Use this time difference to raise cash flow and use it to speculate in other fields.

The goal of advertising, in a word, is of course widely publicized. In order to let more people know about products, form memories for brands, generate value and enhance social, economic and humanistic values. The target object is different, so the goal is different and the communication method is different.

1 Advertising aims at establishing communication and exchange situations. Let advertisers and target users build their own communication channels, realize one-way, two-way and multi-directional communication, and open up information exchange channels.

Advertising is to impress customers. Customers are the main audience of purchasing power of enterprise products. Promote in a way that they can easily accept and understand, form impressions and memories, reach purchase intentions and promote purchases.

3 advertising is to help advertisers achieve their propaganda intentions. Advertisers produce products mainly to obtain economic, cultural and social benefits. In order to make more people (target users) accept the purchase, we should use extensive advertising to expand the sales of products and form a virtuous circle of enterprises and institutions.

Advertising is to promote social and economic development and cultural prosperity. The production of advertisements covers the understanding and processing of social, economic, artistic and cultural information, and plays an important role in urban construction, cultural promotion and economic growth. Although it is subtle, the achievements of advertising are indelible.

The purpose of the advertisement is 1. Let everyone know about you. 2. Let everyone trust you. 3. Let everyone remember you. 4. Make people depend on you. That's all!

Many designers like to say: no creativity, no design.

You talk to him about creativity, and he talks endlessly; Ask him why a work needs creativity. Many designers are hesitant about the purpose of creativity.

On this topic, we should first return to the purpose of posters, which is to convey some information to readers. How can this message be conveyed to readers? In this era of information explosion, people accept too much information in one day. So we need to do some creative advertisements to attract readers' attention and stimulate their desire to read advertisements; Or deepen the memory of advertisements in readers' minds.

This advertisement made a car out of a broken red wine bottle to arouse readers' desire to read. Then introduce the concept of prohibition of drunk driving in words.

What is the goal of the advertisement?

A successful advertisement needs four words-promotion and notification. Push is to push what you want to know to you; Forgiveness is a fierce shouting in front of you, and you have to pour it on your head; Sue, let me tell you this content; Knowing is to make you understand the content.