How does an early childhood education center allow parents to participate in activities?

Speaking of telephone invitations, as an early childhood education consultant, I am no stranger to it, or even very familiar with it. What else should we talk about about something so familiar? Is it necessary to write a special article to share?

Telephone invitation is one of the essential work skills for early childhood education consultants and is an important part of the work of early childhood education consultants. Why is this? If we visit customers every day, we can visit up to ten companies in a day. If you call customers on the phone, you can visit hundreds of them a day. This is the efficiency of telephone customer visits, which is also the reason why telemarketing continues to be popular. So as an early education consultant at an early childhood education center, how do you make good use of the phone to invite parents to the store? The following six behaviors can improve the success rate of early childhood education consultant telephone invitations

First, you must have a thorough understanding of the products of your early childhood education center.

Before you make a call, you must straighten out your thoughts; you must have a full understanding of the products of the early childhood education center. The so-called full understanding means that you must be fully aware of the unique features of the central product and the advanced features of other similar products. If you don’t even know your product clearly, then how do you introduce your product to your customers?

Second, master a set of conversation patterns that you are very familiar with.

That is, what should you say at the beginning, what should you say next, and how should you answer if the customer asks different questions. What questions may customers ask and how to guide them to their points of interest. As a telephone course consultant, you must be fully prepared before making the call. After you ring the phone, you should focus on communicating with your customers.

Third, we must learn to ask questions

What is the use of asking questions? The function of asking questions is to discover the current needs of customers. Customers will not immediately tell you what products or services they need as soon as they make a phone call. Be based on asking questions to customers. In the process of answering customer questions, guide the customer's attention to your products and services and stimulate their interest in purchasing.

Fourth, learn to take the initiative

If a sales call is completed while the customer is asking questions blindly, this is definitely not a successful communication record. In addition to asking and answering questions, telemarketers must learn to take the initiative and use situational marketing to gradually bring customers into your sales atmosphere. Don't let the other party think this is a "nuisance call." But at the same time, you should also pay attention to authenticity and don't let customers think that you are using telemarketing techniques.

Fifth, learn to control the time of calls.

The call time should not be too short, nor should it be too long. Specifically, there is no universal standard for how many minutes each call should take. It depends on the customer, that is, it varies from person to person. But there is a standard that you can refer to, that is, the introduction is basically complete.

Sixth, learn to make appointments with customers.

If this customer is interested in your product, before ending this call, you must seize the opportunity to make an appointment with him for the next phone call or door-to-door visit. This is a sign of valuing customers. Instead of calling them the next time you are free or suddenly think of them. Everything is customer-centric, and time must also be customer-centric.

For example:

Ordinary early education consultant calls to invite parents

Early education consultant: "Hi! Hello, are you the mother of so-and-so? I It’s so-and-so from *** Early Childhood Education Center. Our center is holding a parent-child salon event next Thursday and would like to invite you to participate. Do you have time? ”

Parent: “Oh, I am next Thursday. I may not have time, I only have time on weekends."

Early childhood education consultant: "Oh, I'm sorry to bother you."

Excellent early childhood education! Consultant calls to invite clients

Early education consultant: "Hello! Hello, are you the mother of so-and-so? I am so-and-so from *** Early Childhood Education Center. Our center will hold a parent-child salon event next Thursday. I would like to invite you and your family to participate. This salon is particularly fun. It is a themed salon. ”

Parent: “What theme salon?”

Early education consultant: “Dinosaur themed salon. , I remember that your baby likes dinosaurs very much."

Parent: "I don't have time on Thursdays. I usually only have time on weekends.

”

Early childhood education consultant: “It doesn’t matter, does your wife have time?” Or grandpa, grandma, grandma, or grandpa can take their children to participate in the activities. ”

Parent: “Then let me ask, and I will tell you then.”

Early education consultant: “Then when will it be appropriate for me to communicate with you next time?” ”

Parent: “You can message me on WeChat tomorrow afternoon”

Early education consultant: “Okay, then I will communicate with you on WeChat tomorrow afternoon.” Bye-Bye! ”

Neither consultant successfully invited parents, but can you feel the difference from the phone invitations from the two early childhood education consultants?

I believe everyone has noticed the difference. Come on. Ordinary early childhood education consultants call parents directly to make phone invitations. After parents refuse, the consultants give up without further following up with parents and give parents other options.

Excellent early education consultants are. Prepare in advance and then call parents to communicate and invite. Although excellent consultants do not invite parents, they pave the way for further communication with parents.

In actual phone invitations, early education consultants often do so. We will encounter parents who cannot participate in activities with various excuses. As an early education consultant, should we give up like this? If we give up directly, we will lose a lot of customers. We should be fully prepared before each phone invitation to improve our phone invitations. Success rate.

Excellent early childhood education consultants will do the following when making phone calls:

Preparation in advance:

Preparation 1: Before each call, Analyze the customer and become familiar with the customer’s basic information. For example: basic situation of the customer’s family; whether the baby is a boy or a girl, how old the baby is; what hobbies the child has; who usually takes care of the child at home, etc. (The consultant should try his best when purchasing customer information. Ask parents to learn more about parents and children)

Preparation 2: Clarify the purpose of this phone call with parents. For example: the purpose is to invite parents to the store. Some consultants communicate with parents on the phone. I was happy during the chat, but in the end I forgot the purpose of the phone communication and failed to complete the established communication purpose.

Preparation 3: Be fully prepared in advance for the situations that parents may encounter during the phone communication. And write it on paper (just write the keywords). As in the example above, what if the parents don’t have time next Thursday? How to deal with it: Ask other family members if they have time to participate in the activity.

Write it down afterwards? :

Record content: Did the communication with parents achieve the intended purpose? If the purpose was not achieved, what was the parent’s reaction? When will the parent communicate again? ?

As an early childhood education consultant, only by doing a good job in the preliminary preparations for telephone invitations and the recording work after telephone communication can we continuously improve the success rate of telephone invitations and increase the number of parents entering the store through telephone invitations. ?