What online promotion platforms are there?

At present, there are database marketing, social media marketing, online advertising, mobile phone client, distribution platform, search engine marketing, resource cooperative marketing, classified information and so on.

First, database marketing.

Database marketing, including IM promotion, EDM mail sending and SMS short message sending, is a common promotion method for online e-commerce. Database marketing usually has little contribution to sales and low conversion rate, but it plays a relatively good role in tapping potential people and exerting brand power. The advantage here lies in the return on investment.

Second, social media marketing.

Social media marketing, the development of the Internet, has increasingly developed into the relationship between people. People-oriented and user-oriented have become the most prominent signs of the web2.0 era, and the UGC community where users create content also occupies the vast majority of netizens on the Internet. In addition, this can also be observed from data analysis. A large part of traffic comes from direct input, usually from such word of mouth, IM communication, light blogs, favorites and so on.

Third, online advertising.

Online advertising can only say that online advertising is becoming more and more expensive now. Whether it is the promotion of e-commerce development or the growing popularity of portal websites, in short, hard and wide is beyond the reach of ordinary e-commerce companies. It is hard to say how much the conversion rate is, and it is difficult to calculate how much the brand display has received. It is suggested that e-commerce should do less burning money and control the cost is the cornerstone of the long-term development of the website.

Fourth, the mobile phone client

In the 3G era, there is more and more fragmentation time, and mobile phone clients occupy our spare time. Have you found that the subway is full of mobile phone control, mobile phone reading, mobile phone Weibo, mobile phone Renren, mobile phone LBS and mobile phone Taobao? Mobile client advertising also earned a lot of click-through rates. APP development has flourished before the mobile phone, and the mobile phone client is naturally smooth.

Verb (abbreviation for verb) distribution platform

Distribution platform, group buying website can be regarded as a distribution platform of e-commerce. It is important to make plans and expectations in the early stage and make statistics and analysis of data in the later stage.

Six, search engine marketing

Search engine marketing. At present, spam on the Internet is increasingly flooding the network. How to find the target website quickly and accurately is the reason for the continuous improvement of search engine usage. From the data analysis, at least 10%-30% of the traffic is realized by search engines. Judging from the conversion rate of search engine traffic, the conversion rate is relatively high because of accurate positioning.

Seven. Resource cooperation

Resource cooperation. More, vertical forum cooperation; Provide goods as integral gifts for redemption; Try website cooperation and so on. There are many ways. It is advisable to master it flexibly, so don't say much.

Eight, classified information website

Classified information websites and classified information websites have different functions for different industries and involve less.