Excellent copy of real estate planning copy

Excellent copywriting for real estate planning

Everyone has seen copywriting in ordinary study, work and life, and with the help of copywriting, the purpose of promoting culture can be achieved. Do you know what kind of copywriting is creative? The following is my excellent copy of real estate planning, hoping to help you.

excellent copywriting for real estate planning 1

1. time: the morning of.

second, location: the site of the sales center.

personnel: staff, customers, etiquette, hosts, distinguished guests, etc.

iv. VIPs to be invited: relevant leaders of the municipal government, leaders of the Municipal Construction Committee, the Municipal Real Estate Management Bureau, leaders of the Municipal Architecture, Planning and Design Institute, etc.

5. media to be invited: TV stations, daily newspapers, news stations, etc.

VI. Scheduled goal: to convey the information of the opening ceremony to the outside world, show the strength of the enterprise, expand its social popularity and reputation, reflect the perfect prospect, promote the sale of real estate, and at the same time conduct corporate social public relations, establish a good social image of the regional real estate development co., Ltd., and harmonize the relationship with local government functional departments, customers and suppliers.

VII. Venue layout:

1. The podium area, that is, the ribbon-cutting area, is located in the south of the sales center. In the middle of the podium, there is a vertical microphone for the host and distinguished guests to speak. The table top is covered with a red carpet, and the background wall is painted with the theme of "Opening Ceremony".

2. sign-in desk: Guest sign-in desk is located on the north side of the rostrum. Sign-in desk is equipped with a hostess. Sign-in desk set up sign-in desk signs.

3. Gift distribution area: At that time, sign-in desk's table can also be used as a gift distribution table.

4. VIP lounge: It can be placed in the sales center, with sofas, coffee table drinks, fruits and wet towels, and exquisite flower arrangements as decorations.

VIII. Highlights of opening activities:

1. Indoor and outdoor performances

1. Colored flags (colored stripes)

2. Hanging on both sides of the road outside the gate of the sales office and on lampposts along the street to set off a warm sales atmosphere.

bonsai flowers

are arranged in every corner of the sales office lobby to enhance visual beauty, fresh air and set off a friendly atmosphere.

3) air arches and balloons

large air arches, hot air balloons and road flags will be arranged on the construction site and the main roads in the urban areas, so as to create a warm atmosphere for the commencement and opening of the project.

2. Information of live performances:

1. Military band: used to play inspiring music as background music throughout the opening ceremony.

2) Waist drum team: A waist drum team consisting of 2 people will be arranged at the scene to welcome guests and send them off, adding a festive atmosphere.

3) Lion dance activities: The performance of lion dance activities interspersed during the ceremony indicates a perfect development prospect.

3. Coordination of opening promotion activities:

Take "1 yuan as 1, yuan, and you can make a simple profit without buying a house" as the promotion theme to attract customers to buy a house enthusiastically, thus forming a good public image that benefits customers and sells well at the opening.

The activity copy is as follows:

In order to reward the first batch of customers, the developer specially spent 8, yuan to sell 1 VIP cards on the spot on September 3th, and gave away 1 free lottery cards. The unified price of each VIP card for house purchase is 1 yuan, and the face value of each card is 5, yuan, 7, yuan and 1, yuan respectively. The cardholder can offset the house payment with the same amount as the VIP card when buying a house. The VIP card for house purchase is an bearer card and can be freely transferred.

The prizes of the lottery cards are set as follows: 1 people with 5, yuan purchase vouchers, 2 people with 3, yuan purchase vouchers and 3 people with property management fees in 1 yuan, all of which can offset the house payment. There are 2 brand rice cookers and 2 brand electric irons, and the winning rate is 1%. The lottery cards are given away free of charge according to the on-site queuing order. Until the gift is over, the above reward activities will be notarized by the Municipal Notary Office.

On-site queuing should follow the sequence, line up in the direction of the starting and ending points specified on site, and start to understand queuing at 6: am on September 3th.

our company will start sending out the "number-queuing access card" at 8: am on September 3th, 2xx.

after obtaining the "number access card", every ten people will go to the marketing site in turn to register and pay for the card.

the "VIP card for purchasing a house" must be presented together with the receipt for purchasing the card to be valid.

Activity regulations: Participants must be China citizens, overseas Chinese, compatriots from Hong Kong, Macao and Taiwan or foreign citizens who are over 18 years old, have full potential for civil conduct, and hold valid identification certificates (each person is limited to purchase and get a card)

When purchasing a house, the VIP card will not be refunded, and the purchase price will be offset; If you don't buy a house or exceed the time limit for buying a house, this card will be invalid and will not be exchanged. Can be freely transferred, and the transfer price is self-determined.

when purchasing a house, the VIP card will be used to offset the house payment of the same amount with the card amount, and only one card can be used in each suite.

this activity is invalid for group buying customers.

4. Preparatory work:

1) Draw up the participants. Send an invitation letter to the leaders attending the meeting on.

2) prepare the invitation in advance, and confirm whether you have received the receipt.

3) Get the weather information of that day from the Meteorological Bureau five days in advance.

4) Implement the security command within the jurisdiction and be responsible for the order work.

5) Implement the command and be responsible for the order work 6 days in advance.

6) Make gifts and gift bags at the event site

7) Go through the necessary examination and approval for balloons, event venues and air arches 8 days in advance.

5. Guest identification: After the guests arrive, the hostesses wear corsage for them. VIPs will be guided by the hostesses or accompanied by company leaders to the VIP rest area.

6. Personnel arrangement:

1) Ten hostesses are preset, four at the entrance and two in sign-in desk, and four hostesses in the meeting area are required to unify their dresses.

2) 15 staff members;

3) The company has 3 employees;

IX. Ceremony flow:

All staff will enter the venue from 9: to 9: 3. Including the main person in charge of the company and the person in charge of the etiquette company, all kinds of staff and performers.

from 9: 3 to 9: 5, the guests came in one after another. VIPs sign in at the scene in sign-in desk and distribute gifts at the same time. Customers can go to the sales site for consultation and receive promotional materials.

from 9: 5 to 1: , the distinguished guests were introduced to the meeting place by the hostess.

at the beginning of the ceremony from 1: to 1: 8, the host introduced the distinguished guests.

welcome speech by the general manager of the company from 1: 8 to 1: 13.

lion dance performance from 1: 13 to 1: 25.

at 1: 25-1: 35, government leaders delivered speeches, and investors' representatives of the company delivered speeches.

from 1: 35 to 1: 5, the host invited government leaders, company leaders, and relevant leaders of the Construction Committee and Housing Management Bureau to cut the ribbon for the opening ceremony, and the auspicious fireworks and salute were raised at the same time, and the ceremony reached its climax.

from 1: 5 to 11: , the host announced the end of the ceremony and the guests rushed to the luncheon.

at 11: , the customer signed the contract and the opening sales activity officially started.

X. Media plan:

1. Newspaper advertisement

On 27th, 28th and 3th, a full-page advertisement was published in the first edition of the Daily to inform the opening information.

2. TV advertising

The TV station recorded the opening video and made it into a VCD as the information for the opening activities. And the TV station produces news, reports the situation of the whole opening event site, and further expands the publicity.

3. Radio advertisements

The opening information is broadcast two months before and after the opening.

4. Printed advertisements

Loushu and posters have been printed, and the method of sending people to distribute them and clipping newspapers is adopted.

XI. Advertising budget

1. Full page of Daily on 27th, 28th and 3th

2. Opening video and news report recorded by TV station

3. Radio advertising publicity

4. Approval of outdoor advertising management office of opening ceremony venue

5. Expenses of etiquette company

(including stage)

6. Balloon (opening site and urban main road) Yuan

7. Flower bonsai rental Yuan

* * Yuan

Guizhou Performing Arts Planning Media Co., Ltd.

Business scope of Guizhou Performing Arts Planning Media Co., Ltd.:

1. Professional theatrical performances: large-scale concerts, literary evenings and TV variety shows

2. New year's party

3. Press conference, fashion show, product promotion and business promotion

4. Various conference services and exhibitions

5. Etiquette celebration: excellent copywriting of real estate planning such as opening ceremony, anniversary celebration, groundbreaking ceremony and ribbon-cutting ceremony 2

1. Planning origin

The Eastern Tourism Festival is just around the corner. The whole city sells well for coastal life

On July 22nd, the first Asian Children's Art Flower Show and Guangdong Children's Art Festival sponsored by Guangdong Provincial Department of Culture and Yantian District Government of Shenzhen will be held soon. Under the gratifying background of the opening of Eastern Tourism Culture Festival at the same time, Yantian's tourist season and home ownership climax have arrived. With the opening of Vanke's East Coast and Xinhai Galand, home life in the east is constantly upgrading towards the new coastal fashion. Good news such as Yun Shenchu's quiet occupation inspires people that Yantian needs publicity and more fashionable sea breeze.

Second, the advantages of cooperation

Weekly, Pioneer Fashion Surfing for East Coast Life

On July 22nd, the global fashion life information and white-collar elite reader × Weekly was officially launched. × Weekly is the first weekly published in Shenzhen with full-color coated paper printing, distributed simultaneously in Shenzhen and Dongguan, and delivered directly. After the trial publication on July 8, it was well received by readers and both inside and outside the industry. It proves that this unique brand-new media is well received by the market. With beautiful pictures, beautiful words and precise planning, X Weekly conveys information for Yantian life.

Third, media interaction

Weekly interacts with Focus LCD TV to create the latest media model

In order to fully convey the life on the east coast and more accurately target white-collar and gold-collar people to buy Yantian, X Weekly teamed up with Focus media organizations which are famous all over the country to open LCD TV advertisements in elevators such as high-end office buildings, noble hotels and residences all over Shenzhen and Dongguan. All customers who put special full-page color advertisements in Weekly will also receive rolling advertisements of 5 seconds 48 times a day a week donated by Focus Media, which will have a wider communication effect and achieve twice the result with half the effort that any other media can't.

Fourth, reporting methods

Panoramic description of Yantian life, showing a three-dimensional picture scroll for the east of home ownership

1. Introduction to Yantian's brief history: a summary of Shanhai Yantian, Great changes in recent years

2. Describe the eastern part of tourism: beautiful scenery everywhere, home environment everywhere

3. Write an ode to a luxurious house: listen to the unparalleled sounds of the sea and mountains

4. Show mature supporting facilities: record the story of a fashionable town

5. Illustrate Oriental Hawaii: community advertisement of a dynamic city

5. Other cooperation

Full interaction, Weekly looks forward to cooperation

1. Interview the leaders of Land and Resources Bureau and trading center to introduce the blueprint of Yantian planning and development

2. Organize the free service of building inspection car

3. Give the boss and general manager an exclusive interview article

4. Invite intermediary companies and experts to talk about the multiple advantages of buying Yantian

5. Other cooperation will be negotiated separately. Excellent copy of real estate planning 3

Lane Garden District is located in Chongqing.

Loquat is the main fruit tree in the orchard, and at the same time, it is planned to develop a number of corresponding fruit trees to form a comprehensive orchard with a variety of fruit trees.

Historically, Xipeng Town has a long history of planting fruits, and the spectacular 1, mu of red oranges are still talked about. Now, the government of Xipeng Town has put forward the strategic concept of establishing 1, mu of off-season fruit, which provides a strong support for the sustainable development of the golden orchard.

At present, the permanent population of Xipeng Town is about 5,. With the construction of the Western Chongqing Economic Corridor and the move-in of new factories and units, the future population of Xipeng Town will increase greatly. The existing leisure and entertainment facilities in Xipeng Town, especially the fashionable leisure and entertainment facilities, can no longer meet the needs of residents.

The population of the main urban area of Chongqing has exceeded 6 million, and the living standard and consumption capacity of residents in the main urban area are constantly improving. Suburbanization of leisure and entertainment (from suburb to outer suburb) is an irresistible trend.

2) product analysis

Lane Pastoral Area is located on the side of Xipeng Town, Jiulongpo District, Chongqing, and now covers an area of about 2 mu. Lane Pastoral Area is a large-scale ecological greening pastoral area with unique geographical location and superior natural environment in Chongqing.

Advantages:

A stunning and amazing super-hundred-fruit tree-

It stands at the gate or center of Lane's pastoral area.

Its gigantic lower part (not less than 1m in diameter) is carved out of reinforced concrete, but compared with a real tree, its appearance is quite unreal.

The center is mainly empty and filled with soil, so that the roots can go straight into the ground (including the exposed part); You can also skillfully design some curved tree holes for children to hide and seek.

On the upper part, a variety of fruit trees are planted in an orderly way, so that they grow up slowly, as if they were branches of giant trees, which are natural components of giant trees.

You can also make up an ancient fairy tale for it, which will make many tourists more convinced.

The fruit tree was named "A Hundred Fruits Drunken by Immortals", inscribed by a famous calligrapher, written by a famous scholar, and inscribed with a stele.

This is one of the original characteristic landscapes of the orchard and one of its image signs.

It is a park with a strong fashion flavor, which can refer to the architectural style of Coral Park.

under the premise of capital permission, the design and construction of parks should be moderately ahead (at least with distinctive and exclusive features), and don't think that the design of parks in the outer suburbs must be behind the parks in the main city. This aspect is also a unique selling point, and it can also effectively prevent competitors from following up.

Disadvantages:

For developers, it is a challenge. From the difficulty of planning and design, the reduction of building volume, the cost increase caused by the addition of garden landscape, and the upgrade of property management services in the future, developers are required to invest more human, material and financial resources.

3) competitor analysis

Oriental Peninsula Garden is a large-scale ecology with unique geographical location and superior natural environment in Buji, Shenzhen.