What does mobile priority mean?

Mobile priority refers to the value-added services launched by mobile communication enterprises for their users, which enable users to enjoy more rights and services by providing various benefits, gifts, points and other rights and interests. These rights and interests basically exist in the form of mobile phone bills, traffic, text messages and so on. , such as free calls, free traffic, points redemption, etc. The purpose of mobile preferential rights is to increase users' stickiness and loyalty, and improve users' participation and consumption frequency.

There are many kinds of mobile privileges, including value-added services, coupons, points redemption, membership card privileges and other forms. Among them, value-added services are typical, such as mobile payment, roaming, color ring back tone, entertainment and other services. In addition, the exclusive packages jointly launched by some mobile phone manufacturers and mobile communication companies are also part of the mobile preferential rights. Apple, Huawei, Xiaomi and other brands have their own preferential packages.

The beneficiaries of mobile preferential rights are mainly users of mobile communication enterprises, and users can obtain mobile preferential rights through different channels such as mobile APP, advertising and marketing activities. Mobile communication enterprises will also understand users' habits and preferences, give personalized discounts and services, and meet users' needs and expectations. In a word, the emergence of mobile preferential rights is of great benefit to users and mobile communication enterprises, and a win-win situation can be achieved through mutual understanding and cooperation.