Real-time capture SMS interception

Big data accurately gets customers. At present, operators' big data customers and Internet big data customers are more common. Operators use big data to acquire customers. At present, the three major operators in the market have opened up this business, precision marketing business, mainly in the form of telemarketing and SMS. Internet big data acquisition mainly uses operator big data to capture data of corresponding industries. Compared with the high enterprise cost, this method is more concise and cost-saving. The most common industries with good customer acquisition results are: education, real estate, investment promotion, enterprise service, decoration and housing installation, including financial industry and so on.

In fact, whether the operator's big data can accurately obtain customers depends on whether the crawling platform provided by relevant partners is vertical to itself! Because operator big data can capture daily real-time visitor data of websites (bidding websites, promotion pages, brand official website, etc.). ) through modeling; Vertical industry mobile App (such as real estate industry vertical App: Anjuke, decoration industry vertical app: Tuba Rabbit, etc. ) can capture real-time data of high-frequency active users and newly registered users; 400 telephone, fixed telephone can obtain real-time call record data of calling party and called party; Keywords, small programs can also be crawled.

Operators' data capture has many incomparable advantages.

1, with a wide data range. At present, the number of active users of China Mobile and China Unicom accounts for about 80% of the total number of telephones, so the scope is still very wide and easy to tap.

2. The data has high authenticity, because the operator's big data can capture the daily real-time visitor data of the website through modeling; The vertical industry mobile App can capture real-time high-frequency active users instead of blindly brushing old customers.

3. Good timeliness and fresh data-the captured data can be provided directly from the first-hand customers of the operator the next day. Not only accurate but also efficient.

4, low cost, when it comes to getting customers, it has to be said that the cost of getting customers is low. Traditional marketing methods were introduced earlier. The number of effective customers is as high as three digits. Operators only need a few dollars to get the clue information of potential customers, and a few dollars can intercept customers with hundreds of dollars, reducing costs, accurately hitting and overtaking in corners.

Therefore, relevant partners should consider whether the platform they grab is vertical to their own business before cooperating with operators' big data. If it is vertical, the data captured by the operator's big data will be very accurate, and the customer acquisition effect will be greatly improved!