What does Taobao’s one-yuan free shipping mean?

This means that the price of the product is 1 yuan, and the postage is paid by the seller.

In the era of online shopping, people enjoy the convenience of being able to sell things without leaving home, especially on the Taobao platform. This kind of "low price and free shipping" on Taobao is a mature marketing method. Its starting point is to increase sales and attract traffic.

The cost of opening Taobao is too high now, mainly because the cost of obtaining traffic is too high. A click on a through train costs several yuan. In contrast, this kind of low-cost traffic diversion is a kind of marketing tools.

Extended information

Several profit models for 1 yuan free shipping products on Taobao:

1. Profit by volume

Generally, if the order volume is large, you can talk to the express delivery company about 3 yuan per ticket. For the national pass (except for remote areas such as Xinjiang and Tibet), the national express delivery cost is 3 yuan. Generally, the price of a 1 yuan product is only a few cents. .

Of course, in some places, express delivery can be delivered on a monthly basis, which means a fixed fee per month, a fixed express fee per month, and no limit on quantity, especially for such small items. If you walk a lot every day, you can still make money even though it may seem like there is no profit.

2. Low-priced products to attract traffic

Many products we see are 1 yuan. When you click on them, it is basically the price of a useless small accessory, and then the products have many specifications. Yes, use low-priced products to push sales to the front, so that the product's exposure rate is relatively large. Generally, when you click on it, you will buy products of normal specifications. This cheap one is basically a traffic diversion.

3. Sell data and information

Some use low-priced products for promotion, and then sell a large amount of customer information to other stores or advertisers, so as to use this information to send mass advertisements or launch campaigns. By phone, some stores purchase user information and then send group text messages to recruit people to help with tasks and deliver items.

Baidu Encyclopedia-Free Shipping