In addition to SEO and SEM, what other methods are there for online marketing?

The realization of Internet marketing is not only search engine optimization or search engine marketing, but among Internet marketing methods, SEO and SEM are currently the most direct and effective methods. This article introduces several other commonly used online marketing methods in addition to SEO and SEM. I hope everyone will slowly ponder their effects.

1. Exchanging links

Exchanging links is mostly called friendly links in China. It is called reciprocal link abroad. This marketing method is a simple form of complementary cooperation between two websites that has certain advantages. For example, each puts the other party's website text link or logo image link on its own website. Generally, the links exchanged are basically websites that are consistent with the theme of your own website or are related to the theme.

2. Viral marketing

Viral marketing does not really achieve the purpose of marketing by spreading viruses. Instead, the event has the characteristics of automatic propagation and can spread automatically, spreading like a virus. It is called viral marketing. Promotions such as sending invitations are also viral marketing, quickly promoting your products through word of mouth. The classic example of viral marketing is Google's Gmail.

3. Online advertising

Online advertising is also a common method of online marketing and is a relatively direct way of publicity. The cost is relatively high, but the effect is also relatively obvious. Compared with traditional media advertising, the difference between online advertising and traditional media advertising is that online advertising appears on websites in the form of pictures, text, FLASH, etc. If you often log in to domestic portals, I believe you will not feel unfamiliar with this. The advantages of online advertising include wide dissemination, strong interactivity, diverse forms, and rich content.

4. Permission E-mail Marketing

Permission E-mail marketing is different from E-mail marketing in that it is not a simple mass mailing. It is based on user permission, introducing your own services or products to users.

5. Soft articles

Soft articles are also one of the methods of Internet marketing. If used properly, they are also a very effective way of publicity. Shallow-level soft articles refer to articles that contain information about your own website, products or services. Deep-level soft articles can prevent users from realizing that this is an advertising article. The speed of Internet communication is faster than that of traditional media. Generally, soft articles are spread through the Internet.