Three key factors to improve the conversion rate ~

Three key factors: "How to open a good online shop" to improve the conversion rate.

The first is the accuracy of visitors. The vast majority of babies open keyword traffic portals and circle people through through trains, so the previous keyword inaccuracies of through trains and the mistakes of circle people have basically been abolished.

Two: the degree of trust of visitors to you.

Customers with better sales have higher trust in products.

Low sales can start from the following aspects.

Improve the service quality, others guarantee to return the goods in 7 days, and you guarantee to return the goods in 15 days.

Show the strength of the enterprise and explain that you are a big enterprise.

Emphasize the concentration of your store, such as selling this product for 8 years.

Do experiments, show the characteristics and selling points of your products, and show them through videos.

Third, tourists think it is worth buying. This value does not mean that the price is low. Your cheap things say that customers with good quality buy value, while those with high prices say that the quality of life improves and customers buy value.

"How to open a good online shop" can improve the conversion rate of single products.

Reasons for low conversion rate of single product

First, whether the price of a single product is consistent with the consumption level of consumers.

Consumption has a certain tolerance, and the consumption level of the people we recommend should match the price of a single product as much as possible.

For example, a 3000-yuan coat can be bought among people with high spending power, so the traffic obtained is easier to convert.

In this regard, we must also treat the price of a single product rationally.

For example, a leather bag that accepts 2000 yuan belongs to a medium-high consumption group, and a computer that accepts 2000 yuan belongs to a low consumption group.

Therefore, we don't just benchmark the consumption power of the target population with product prices, but comprehensively consider market factors.

If products with relatively high prices are pushed to people with low monthly consumption, the conversion will be reduced to some extent. Because the purchasing power of consumers will change.

What is the cost performance of the new product?

The cost performance of a single product will also affect consumers' determination to place an order.

Cost-benefit can be understood from two aspects: the value of this single product is not that much money, and consumers will consider it comprehensively from many aspects such as unit price, brand and material, so it is also important to shape cost-benefit in the description process.

On the other hand, it is the buyer's subjective consciousness. For example, the buyer's budget is to buy a pair of shoes, and her budget is 200 yuan.

However, when she saw a pair of shoes that she particularly liked, she was satisfied with the materials and styles, and she was willing to spend 300 yuan to buy the shoes. So this is also a problem that merchants have been solving, constantly testing how much buyers can spend on the single products we promote.

Considering these two aspects comprehensively, the higher the cost performance, the higher the product conversion rate and the better the promotion effect.

Fourth, the store dynamic score.

Just like the evaluation of a single product, the score of a store will also affect the transformation data of a single product.

In-store evaluation has three indicators: consistency between baby and description, seller's service attitude and logistics service quality.

If the three items in the store are usually red, it means that the score of this store is higher than the industry average. If it is green, it means that the score of the store is lower than the industry average, which means that the score of the store is obviously lower than the industry average, which is not conducive to the transformation of single products.

Fifth, the expression of selling points of single products.

Whether a single product can meet the needs of consumers in function and style is the fundamental reason for consumers to buy.

Some babies fail to show their selling points to customers on the main picture or the details page.

Customers originally browsed the goods with consumption intention, but because the selling point was not prominent, customers easily gave up browsing or wanted to compare with other treasures, resulting in a decline in conversion rate.

Vi. Response speed and accuracy of customer service.

Customer service usually plays an important role in the transformation.

When customers consult in-store customer service, whether the customer service reply is timely and accurate will also affect the conversion rate of single products.

Third, the evaluation and chart of single products.

The evaluation and printing of single products will also affect the promotion of conversion rate data. Here, the function of "Ask Everyone" on the wireless side has been added.

Users can judge whether it is worth buying, whether there are product defects and so on according to the evaluation of a single product.

Method for improving conversion rate of single product

Fully embodies the selling point of baby.

Make full use of these five main charts.

When consumers enter the wireless terminal store, the first thing they see is five main pictures.

Half of consumers will browse the five main pictures from left to right. In this process, we can express the selling point of the product through the contents of the five main pictures.

We can arrange five main pictures in this way: creative picture, white background picture, product selling point, product name, product information, product details, one-piece activities, one-piece gifts, instructions for use, effect comparison and so on.

According to the buyer's concerns, five main drawings can be arranged reasonably, and at the same time, the relevant rules of the main drawings should be paid attention to so as not to violate the main drawings.

Make full use of the first five screens on the wireless side.

In fact, most buyers of wireless terminals only browse the first few screens. We can check the average residence time data of wireless terminal pages by optimizing the residence time of wireless terminals, and improve the conversion rate of wireless terminals. How to operate the online shop?

The effect of the product will also be judged by the blueprint of the buyer. If the single product has obvious bad reviews and blueprints, the conversion rate will decrease.

If your store stay time is lower than the industry average, it proves that the wireless page is too slow to open, or the first five screens of the page are not described in place.

View mode of wireless page opening speed In the commodity thermometer of single product analysis, the average residence time of the main push wireless page is slightly higher than that of the store.

Therefore, the first five screens of the wireless terminal page basically bear 80% of the responsibility of single product display. In the optimization of wireless terminal items, we should not only pay attention to the five main screens, but also pay attention to the content display of the first five screens of wireless terminal.

Second, introduce accurate people.

Now Taobao system labels everyone's shop.

Match people and shops together, the more accurate your label is, the more traffic Taobao can separate, and the less traffic it can separate with chaotic labels. After all, Taobao doesn't know how much traffic to give you.

So what we have to do is to make an accurate store logo, so how can we make the store standard accurate?

It is precisely to let as many people as possible who meet the store label come to the store to buy. This is a process of gradual accumulation. If you want to finish it quickly, you must rely on the crowd label function of the through train.

Three. Performance and evaluation.

Sales performance is very important for standard products. Sales performance is generally in the front position, and consumers will automatically choose products with relatively high sales volume when purchasing.

Therefore, it is extremely important to increase sales in the short term. The most effective way to increase sales quickly is taobao guest, which takes about three days.

But before this activity, please be sure to carefully consider all the problems and the promotion plan after Taobao.

Comments try to guide customers to actively print pictures or upload videos, with as many words as possible, mainly focusing on "baby description, service and logistics", which is easy to top.

Fourth, manage customer service dialogue.

A considerable part of the traffic we have worked so hard has been lost. Why?

In addition to the store's own reasons, the problem of customer service can not be ignored. To do a good job in customer service, we must do the following-

First, firmly grasp every buyer who enters the store: "Dear, you have a good eye. This is the best seller in our town store, and the feedback is very high. Once sold out, it's out of stock. There are not many goods now, and there are special offers today. Don't miss it if you like it.

Understand product knowledge and avoid "one question and three unknowns";

Respond to the buyer's information in time to avoid the buyer's impatience;

Good at selling: honey, I recommend you to wear a shirt, which is a perfect match with the pants you just bought. The upper body effect is absolutely super handsome, and it is free to buy it together.

Demand judgment: If the buyer asks if a 5-year-old child of size XX can wear it, he can continue to ask about the area, height and so on. , so as to accurately recommend and win the favor of buyers;

6. Order reminder;

Seven, catch repeat customers: patiently deal with after-sales problems; CRM, regular SMS maintenance or email maintenance, recycling old customers.

There are many factors that affect the in-store conversion rate, which cannot be completely determined by the above factors.