Oktoberfest planning scheme

Model essay on planning scheme of Oktoberfest

In order to ensure the orderly and effective development of things or work, it is usually necessary to make a complete plan in advance, which is concrete, thorough and operable from the aspects of purpose, requirements, methods and progress. So what kind of plan is good? The following is a model essay on the planning scheme of Oktoberfest that I have carefully arranged. Welcome everyone to refer to it, I hope it will help you.

The planning scheme of Oktoberfest, 1, shows the city's characteristic business cards, which is the goal pursued by various provinces and cities in recent years. Oktoberfest, which appears in various places, has become a new industry sought after by local enterprises and businesses. As the capital of Guangxi and the core of China-ASEAN economic circle, xx enjoys a superior geographical position, is an important economic center along the Beibu Gulf, and is an emerging hub city of the southwest sea passage. The concept of building a regional international city put forward by xx City is to operate the tertiary industry as a new tertiary industry. With such generous government policies and superior geographical conditions, xx has never held a large-scale beer event.

After careful preparation and careful consideration, xxxxx District decided to hold a carnival ceremony of automobile beer culture by combining automobile enterprises, beer enterprises, traditional culture, artistic performances and other elements, precisely to create a carnival celebration that truly belongs to xx citizens. The macro management and support of the government will make such a large-scale event a well-known exhibition brand in China.

I. Project subject

Activity organization:

Implementation time:

Implementation location:

Organizer:

Organizer:

Co-organizer:

Media alliance:

Second, the activity objectives

Innovation, honesty, flexibility and pluralism run through the whole preparation process of Oktoberfest. We should grasp the working principles of being knowledgeable, refined, distinctive, creating brands, focusing on water and local areas, cooperating with all parties, integrating resources and actively cultivating, establish the concept of leading fashion and creating business opportunities, and strive to make this Oktoberfest an important platform for combining beer industry with tourism, developing Nanning food culture, promoting urban economic development, expanding urban reputation and developing investment attraction.

Taking advantage of the characteristics that xx citizens like to revel and join in the fun, a comprehensive and large-scale' Automobile Beer Festival' will be held, and with the support of the government, the Southern Carnival Beer Festival will be built to add a new business card to xx, the laurel green city.

Third, the core planning.

This event will make every effort to build a grand event of automobile beer, truly make xx Automobile Beer Festival a large-scale comprehensive exhibition brand in the south, and run through the whole process with novel forms, wonderful contents, abundant beer and carnival entertainment. Enrich citizens' lives with carnival and passion as the theme; The main way of publicity is to show Lingnan customs and show the new look of xx. Through extensive media publicity and commercial interaction, the geography, humanities, resources, environment, policies and many other elements in Jiangnan District of Nanning are organically integrated, and the highlights of the Automobile Beer Festival in Jiangnan District of xx City, Guangxi Province are carefully created, adding luster to Nanning, making full use of the integration and influence of Oktoberfest, a world culture, and integrating economic development, science and technology promotion and cultural exchange. Combine beer culture, automobile culture and square culture organically, give full play to the humanistic, environmental and leisure advantages of square culture, rely on image display, commodity promotion, recreational activities, competitive games, lottery and other activities to expand the brand value of enterprises, and create effective and suitable communication space and marketing stage for beer production enterprises and automobile enterprises, which has the characteristics of internationalization, culture, entertainment and extensive participation of the masses, and has a fiery and passionate holiday atmosphere.

Take the opportunity of Oktoberfest to further promote the development of the tertiary industry in Jiangnan District of xx City, and let Chinese and foreign tourists and all walks of life have an all-round understanding of Guangxi and xx.

IV. Purpose of the activity

(1) Show the achievements of economic construction in Jiangnan District and the new look of urban economic development.

② Display the corporate culture of automobile beer industry.

③ Develop regional economic construction and promote regional economic growth.

④ Enrich citizens' life and build a harmonious society.

Verb (abbreviation for verb) activity direction

Huanju automobile beer feast

Intransitive verb campaign slogan

Celebrate the xx Olympic Games with carnival, and gather together for the Jiangnan automobile beer feast.

Seven, propaganda slogan

Olympic China Year xx Beer Festival

Eight. Focus of activities

The contents of the first 20xx Oktoberfest are divided into six sections: automobile culture, beer culture, gourmet culture, folk art culture, tourism activities and economic and trade activities, with seven features, six highlights, twenty-four activities and five carnival festivals. The activities of each section are rich and colorful, with outstanding highlights, which will provide the biggest hot spot for publicity and reporting, promote urban economic development and enhance the new image of xx, and also make the most reasonable arrangement for enhancing the popularity and influence of Nanning Jiangnan Automobile Beer Festival and building the brand of xx Automobile Beer Festival.

Oktoberfest planning scheme 21. Name of the event:

Xxxx beer culture festival

Second, the activity slogan:

Passionate summer, enjoy happiness.

Second, the activity time:

xx

Three. Location:

xxxx

Fourth, the purpose of the activity:

Make use of the origin of beer culture festival, hold the first beer culture festival, form news facts for local media to publicize and report, and attract the attention to the maximum extent. Enhance the local visibility and social influence of the project, stimulate the attention of potential customers and promote the overall sales of the project. By participating in the grand beer culture festival, customers can enjoy the psychological satisfaction of choosing xx city garden and establish their loyalty to xx real estate brand. Through the grand Oktoberfest activities, the distance between xxx brand and local consumers will be narrowed and the affinity of the brand will be enhanced.

Verb (short for verb) activity:

Cultural performing arts; Invite professional performance organizations to perform variety shows. Cold meal barbecue; Improve the activity specifications and make participants feel more honored to hold hands. Award-winning question and answer; Interactive communication, enhance the participation of activities, and make the activities more lively. Xintianyou; Famous singers sang and interacted with the audience, which enhanced the intimacy of the event and won the mass base. Beer drinking contest: through the beer drinking contest, the participation and interest of the activity will be enhanced, and the interaction with the audience will be formed to push the activity to a climax.

Sixth, the highlights of the event:

The grand opening ceremony detonated the summer passion of xx city, formed news events, triggered media reports and focused public attention. The combination of cultural performances and banquets has improved the specifications and grades of the activities, reflecting the high-end nature of xx real estate brand.

The prize-winning quiz and beer drinking contest made the atmosphere more lively and interesting. A romantic folk song in northern Shaanxi integrates xx brand with local folk culture, which narrows the psychological distance between xx real estate brand and local consumers and makes the brand more close to the people.

Seven. Promotion method:

SMS: Send SMS to customers, intended customers and target consumers to inform them of the activities and invite them to participate.

Standard Edition: Publish activity information, mainly with pictures, forming a strong visual impact and attracting attention.

TVC: The prime-time and prime-time columns of TV advertisements released information about this event, which was widely publicized and aroused widespread concern in society.

Eight, organization:

Organizer:

Co-organizer:

Cooperative media:

Invite the media:

Nine, invited guests:

Xx real estate related leaders and local news media

Trading customers, intended customers and target customers.

X. Main participants:

Trading customers, intended customers and target customers.

XI。 Activity promotion:

During the activity, it is necessary to set up a leading group, with xx real estate related leaders as the group leader (responsible for handling emergencies) and one person from each activity-related unit to assist the group leader in smoothly promoting the activity.

Oktoberfest planning scheme 3 I. Purpose of the event:

Through the promotion of beer, a hot commodity in summer, the popularity will be enhanced and the climax of off-season promotion will be set off. The concepts of supermarket summer night market and active community cultural life are put forward with beer buying and giving and "beer night" running through the whole Oktoberfest as two major promotion themes.

Second, the overall plan:

1, promotion form:

Time: July 1 xx to July 30th.

Location: in-store channel promotion area and out-of-store gift area (pictured)

Commodity promotion agencies:

(1) During the promotion period, manufacturers are required to provide special support for goods.

(2) Buy-and-give is the main promotion form, and manufacturers are required to provide specific ways to buy-and-give. Customers should buy more brands and give more, and set up gift counters in the gift area outside the store, such as customers buying Yanjing beer once and giving it once every three times. , thus strengthening the concept of buying more and getting more benefits. Brands in the gift area can also arrange other promotional activities such as free goods Jian.

(3) The products to be exhibited are based on each brand, so that each brand has a pile of heads to expand the product image. Every manufacturer must ensure that the supply is sufficient and the price advantage is obvious, and each pile head is arranged with a sales promotion girl to focus on sales promotion.

(4) Exhibition brands: Yanjing, Budweiser, Baisha, Qingdao, Baker, Pearl River, Corona, Ribbon, Heineken and Sun Beer.

Programme of activities

1) During the activity, Taiwan Province was the center, with field promotion and sales as the main form, interspersed with free goods lessons, prize-winning contests, prize-winning participation and cultural performances.

2) The opening and closing ceremonies shall be undertaken by the supermarket and assisted by the factory.

Activity publicity

2. Theme: Beer Carnival Night

3. Main slogan: Have a beer and make friends.

Buy more and get more benefits.

4. Media promotion:

1) TV special promotion advertisement

2) Inviting the media to make special reports and inviting the media from other provinces and cities to report "Beer Night" can dig out the topic that "supermarkets provide colorful nightlife for the community".

3) Make a special radio advertising tape and play it in the in-store broadcast room.

4) Broadcast time: All-weather broadcast.

5, xx beer

1) launched a special edition advertisement for xx Oktoberfest, informing all brands of beer and beer night activities in detail in the form of buying gifts.

2) The price of 2)xx should reflect the strategy of the lowest price of beer in the whole city, and 20,000 copies should be issued for wide publicity.

6. Atmosphere layout

1) The overall atmosphere inside and outside the store is arranged, rendering a warm and fiery shopping atmosphere.

2) Outside the store, manufacturers hang banners congratulating balloons and put beer molds.

The store gives preferential conditions to suppliers who participate in the "beer night"

1, you can get a free stacking space in the main promotion channel.

2. you can enjoy the most favorable rent when you do promotional activities in the central hall.

You can enjoy the sales and tasting activities of "Beer Night" brand in the central hall.

4. Free advertisements can be broadcast on the back wall of the main hall ("during Oktoberfest").

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