Which advertising promotion platform is better?

Tencent is the leader in the social industry, and it was established at the earliest time. With QQ and WeChat, it has huge traffic, which can basically cover the whole network users. Tencent's products are very rich, including Tencent News, Tencent.com, Tencent Video, Daily Express, WeChat friends circle, WeChat official account, QQ space and browser. At present, there are mainly two types of information flow products, one is Tencent advertising (formerly known as Guangdiantong), and the other is WeChat friends circle.

Advantages: Social applications are very powerful, with high coverage in Guang Ri, high user stickiness and concentrated young users, which is suitable for brand promotion. Rich news resources, accurate target customer orientation and good conversion rate.

Disadvantages: many platforms, wide crowd, easy to vote but difficult to concentrate.

Suggestion: QQ advertising suggests putting in light industry or life products; Wechat advertising needs to confirm the user groups of its products, clarify the nature of the products and target.

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Second, a huge engine

1. Today's headlines

Today's headline is the largest information flow platform in China and one of the fastest-growing products in the domestic Internet field. It is a recommendation engine product based on data mining, with a wide audience, high industry coverage and powerful and mature artificial intelligence algorithm.

Advantages: the algorithm is mature, packet-oriented, and convenient to build mobile stations. The algorithms of ocpm and cpa systems are effective. Users use it for more than 76 minutes every day, and at the same time, it can quickly promote it in 5 seconds, lock the target users, and update the user model in 10 seconds, making the advertisement more accurate.

Disadvantages: the display click volume is relatively large, and the conversion rate is not particularly high.

Suggestions: life, games, app, etc. You can try the OCPM bidding method and launch it according to the classification of the navigation bar.

2. Tik Tok International Edition

Tik Tok platform has a large number of active users and has obvious advantages in big data. Its users have a long average online time, high advertising exposure, diversified and accurate product promotion, and it is one of the advertisements that advertisers admire at present. The characteristics and advantages are obvious, the audience is younger, the activity is high, and the customer memory is high.

Advantages: Tik Tok has a lot of daily activities, high exposure and high recognition of new brands. Many brands are ignited by Tik Tok.

Disadvantages: high cost, extremely high material requirements, low overall crowd intention and relatively high industry requirements. The flow is relatively uncontrollable.

Suggestion: Tik Tok's entertainment orientation limits the adaptability of some industries. It is recommended to launch torrent products such as games, life, APP and e-commerce. Brand exposure performance is also very good.