How to write marketing short messages with better effect?

Nowadays, more and more enterprises and businesses have started to use the SMS group sending platform to promote their products. However, according to the industry accumulation of the letter reading team in recent ten years, there are many factors that will affect the final effect in the actual operation of SMS marketing, including the editing of SMS content, the selection of SMS group sending time, the accuracy of target customer resources, and the frequency of SMS group sending. Then the problem is coming. How to write marketing message? How to write marketing information? What should enterprises do to make customers not only accept, but also really "accept"?

First of all, we should know that the mobile phone is the most direct information receiving terminal, and the controller is a subject with strong independent thinking ability. Although it has advantages that other devices do not have, especially as a communication tool, it is more direct than any other way, but it also needs certain skills to maximize the effect.

As far as marketing promotion is concerned, there is a theorem in advertising. Any businessman knows that most of his advertisements are wasted, but he doesn't know where they are wasted.

The rejection rate of push is extremely high, but if this kind of delivery is in traditional media such as newspapers, it will generally not be offensive, because the audience has already subscribed to this newspaper, and at the same time, this media has information that other audiences are interested in, such as various news information, so it is still acceptable. "

You can see it from this point.

The practicality of SMS marketing plays a great role, which requires enterprises to work hard on the preparation of SMS advertisements:

1, try to be simple and straightforward.

SMS should be simple and clear first.

The key of SMS marketing is to make customers understand it, avoid technical terms and complex names, and use simple and straightforward spoken or "vernacular". Let customers see at a glance. Only when customers "understand" can they understand the connotation of SMS advertising. Only when they understand, will they choose to use it or not according to their own needs. .

2. Highlight the characteristics

Secondly, you should highlight the characteristics of your enterprise.

In particular, some short message advertisements about promotion must express the preferential content or promotion content concisely and accurately. Let the customer see this message and understand it. You have to believe that customers don't have one more second to think about the content of short messages, so you need to make short messages more straightforward, prominent and simple. Use accurate, clear and unambiguous words, and use as few words as possible. Too much content can easily be regarded as spam by customers.

3, classic and vivid

Finally, the text should be classic and vivid.

You can't bore the audience as soon as you punch a hole, and delete it without reading it. Therefore, SMS advertising should not be too commercialized, and it is necessary to organically integrate good wishes, humorous stories and advertising content. To show these in very limited words, enterprises need to pay more attention.

If a marketing method gives customers the feeling of being harassed, it is definitely a failure.

At the same time, SMS advertising words should be able to stimulate customers' desire to buy. No matter how vital the products are, if they can't better highlight their selling points, they will also be defeated in the fierce market competition. Understand customer needs, consider user experience, and give the form of customer satisfaction, in order to receive enough results.