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What are the tips for photo studio sales?
2. Sales is the benefit of sales. Shop sales staff are also looking for information, asking questions, expressing their products, especially the advantages and benefits of their own photo studio, and explaining several advantages and benefits: understanding the technology and products of their own photo studio;
3. Know where our advantages lie; The difference between us and our competitors; Whether the content introduced to customers can satisfy customers, etc. The store should be well aware.
4, sales is the transmission of confidence, store employees should love their own photo studio, have confidence in products and technology, pass this confidence to customers, customers will choose your service. Most customers are not professionals. Generally speaking, they are most concerned about makeup and shooting effect. If you know more about makeup and photography during the order taking process, it is easy for customers to have a good sense of professionalism. Store personnel should turn selling points into concerns. You like the products of your studio very much. Customers can refuse your products, but it is not easy to refuse your care and love. When all the benefits and advantages provided to customers become care, they will accept the service with confidence. The world's top enterprises all explain their business philosophy from the standpoint of consumers.
5, sales is to solve the problem, in the process of store sales, we should seize the problems raised by customers in time. Don't be afraid of questions. Customers' questions and objections just show that there are sales opportunities. Solve the objections and questions raised by customers and sort out the reasons why customers choose you. Generally speaking, the biggest obstacle for customers is that they are afraid of unsatisfactory results. Most customers like to compare many products. Shops should design the reasons and objections of customers not ordering in advance, and then solve these objections. Then explain the quality, price, service and other issues and persevere.
6. The real sales start from after-sales, a photo studio. If the service is good, customers will not forget it easily after spending. The after-sales service mentioned here not only refers to the after-sales service of products or the provision of some gold and silver cards. Some shop customers disappear like kites with broken lines after placing orders; On the day of shooting, when the customer needed help most, he was lukewarm and ignored it, which was completely different from the service when ordering food. When the film is selected, you change your attitude for secondary consumption, which can only make the guests feel disgusted. Store employees should also apply the "golden chain" rule. In the golden chain rule, the power of customer word-of-mouth is undoubtedly higher than the sales power explained by marketers, so store employees must learn to make friends with customers and establish personal brand services. Send messages, emails, phone calls and greeting cards on customers' birthdays, wedding days, New Year or special days to strengthen contact with customers. Not only will it shorten the distance, but more importantly, it will become a friend of customers. If the store can establish its own customer base and make it a free propagandist, it will introduce other customers to you and then promote them through other customers. The power of word-of-mouth and after-sales service will benefit you endlessly and eventually become a successful marketer.
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