What are the functions of Taobao store subscription?

Taobao store subscription functions include product updates, shopping guide content, interactive gameplay, and crowd rights. 1. Product updates: "New arrivals" are the most important type of product updates for subscriptions and are the most important reflection of consumers' minds on subscriptions. 2. Shopping guide content: Matching and evaluation belong to the shopping guide content type. 3. Interactive gameplay: Interaction is the icing on the cake for merchants’ daily Taobao operations, and various gameplays will continue to be provided during the subscription stage.

1. What are the functions of Taobao store subscription?

1. Product updates

With "new releases" as the most important type of product updates for subscriptions, it is the most important reflection of consumers' minds on subscriptions. In addition to retaining the methods of high-frequency application of merchants in the old micro-Taobao stage such as multi-product new products and pre-new products, new methods of single product new products have been added. For example, some merchants can also operate new products if the number of new products is small. dynamic.

At the same time, the list gameplay is retained. Merchant friends can also publish themed or promotional lists when they are not updated.

2. Shopping guide content

Collocation and evaluation belong to the shopping guide content type, which has been upgraded on the basis of the original Weitao grass planting. The two types correspond to two types of templates, which are similar in terms of publishing tools.

But the perception given to consumers in the subscription is different. When publishing through "collocation", there will be a matching tag, and when publishing through "evaluation", there will be an evaluation tag.

3. Interactive gameplay

Interaction is the icing on the cake for merchants’ daily Taobao operations, and various gameplays will continue to be provided during the subscription stage. In this interactive issue, "Sample Distribution in Stores" is launched. In addition to retaining the sample distribution method, some additional extensions have been made.

Merchants can add pictures, texts, videos, and treasures related to the products on the sample homepage to increase the grass-growing effect. Subsequent subscriptions will provide more interactive gameplay.

4. Group benefits

Set up group benefits for high-value relationship groups (currently, fan-exclusive coupons/member-exclusive coupons can be set up), which will be dynamically distributed in subscriptions and stores after release. It is also only displayed for such high-value and precise relationship groups to help improve the transaction conversion of the group.

2. What is the disguised accumulation of sales in Taobao stores?

Taobao stores increase sales in disguised form through your own fish pond, rebate network and other channels, through cash rebates, large coupons, etc. or for free.

Let them shop normally. This method is also a crowd labeling method suitable for thousands of people. The first step to increase sales is naturally to increase store traffic. Without visitors, there will be no sales. It is a common method to increase the number of store visitors by participating in official activities.